Tuce Bingol
Senior Brand Manager
Izmir,35
Summary
Professional brand manager with experience in shaping brand strategy, market positioning, and consumer engagement. Skilled at leading cross-functional teams, fostering collaboration, and adapting to shifting market demands. Strong skills in strategic planning, creative campaign development, and data-driven decision making. Known for reliability, innovation, and delivering impactful results.
Overview
7
7
years of professional experience
Work History
Senior Brand Manager / Pod Leader
EVA
02.2023 - 01.2025
- Oversee day-to-day operations of assigned clients, with a portfolio that includes FMCG, home and textile, supplements, and apparel sectors while crafting growth strategies across Seller and Vendor sales channels.
- Develop and implement brand strategies to increase sales, enhance brand visibility, and improve conversion rates, resulting in a 270% profit increase and 108% sales growth.
- Collaborate with internal teams and external partners to ensure successful product launches and category expansion, identify new growth opportunities for brands.
- Develop pricing and promotional strategies to maximize revenue and profitability, ensuring maximum ROI.
- Provide business advice to managed brands to improve performance by conducting market and competitor analysis.
Amazon Reimbursements Specialist
EVA
07.2022 - 01.2023
- Reviewed seller accounts and transaction histories to identify reimbursement opportunities.
- Conducted detailed investigations into account discrepancies, analyzing data to recover funds successfully recovering $100,000 to $200,000 monthly for brands
- Submitted reimbursement requests to Amazon with thorough documentation, ensuring strict compliance with reimbursement policies.
Team Manager
Telus International
01.2022 - 07.2022
- Led a team of 25 content moderators, developing tailored strategies to optimize performance while ensuring KPI and company targets were met.
- Created RCA plans for underperformers, provided personalized feedback, and prepared operational reports to drive continuous improvement.
- Facilitated cross-functional collaboration between the team and operations, payroll, and planning teams to streamline communication and processes.
Content Moderator
Telus International
05.2021 - 01.2022
- Screen and review reported Turkish social media content according to guidelines, work with Artificial Intelligence to detect any unwanted content
- Being able to adapt to quick changes while being the top performing of my team
Department Coordinator
Active English
06.2018 - 02.2019
- Led a team of 30+ teachers, managing a student base of over 2,000 and driving language course sales through strong customer relationships.
- Oversaw payroll, finances, and recruitment, while conducting industry research to support strategic planning efforts.
Education
Master of Science - Business - Administration And Organization
Celal Bayar University
05.2019 - 2021.07
Bachelor of Arts - American Studies
Hacettepe University
05.2014 - 2018.06
Skills
E-commerce management
Brand strategy
Project management
Advertising management
E-commerce management
Timeline
Senior Brand Manager / Pod Leader
EVA
02.2023 - 01.2025
Amazon Reimbursements Specialist
EVA
07.2022 - 01.2023
Team Manager
Telus International
01.2022 - 07.2022
Content Moderator
Telus International
05.2021 - 01.2022
Master of Science - Business - Administration And Organization
Celal Bayar University
05.2019 - 2021.07
Department Coordinator
Active English
06.2018 - 02.2019
Bachelor of Arts - American Studies
Hacettepe University
05.2014 - 2018.06