Türker Karakaş
Segment Manager
Turkey
Summary
Results-driven Private Banking Segment Manager and Entrepreneur with a track record of driving organizational growth. Led implementation of new performance management structure and segmentation strategy, resulting in 50x revenue increase in 4 years. Created intrapreneurship program, mentoring 6 startups with one commercialized and 2 at seed stage. Founding member of Focus Intrapreneurship and founder of Aile Bütçem, managing processes from idea stage to seed investment to commercialization. Skilled in team leadership, strategy implementation, performance management, business development, and process optimization. Active member of career development program improving human resources processes across Group companies. Volunteer math tutor at ODD and dedicated runner for Adım Adım.
Overview
12
12
years of professional experience
4
4
Certifications
1
1
Language
Work History
Private Banking Segment Manager
Fibabanka A.Ş.
09.2020 - Current
- Spearheaded the strategic design and execution of the Private Banking segment management framework, aligning it with the bank's overall growth and profitability objectives.
- Provided leadership and mentorship to a cross-functional team, driving performance excellence and professional development through structured training and individualized career planning initiatives.
- Founder and project manager of Aile Bütçem mobile app, an in-house initiative designed for budget and asset management.
- Defined and deployed key KPI structures and performance targets in accordance with senior management strategy, ensuring seamless execution across branches, Financial Service Advisors (FHY), and relevant product verticals.
- Oversaw branch-level financial performance, including end-to-end budget management and P&L monitoring. Acted as a strategic partner to branch leadership in aligning performance outcomes with business goals.
- Collaborated closely with Sales and Product Management teams to optimize field productivity, leveraging data-driven insights to design and implement high-impact sales campaigns and efficiency programs.
- Directed the governance and enhancement of Management Information Systems (MIS), leading initiatives for data reconciliation, reporting standardization, and system development.
- Emproved business development initiatives tailored to the evolving needs of the Private Banking segment, managing end-to-end project execution in collaboration with internal and external stakeholders.
- Led the design and deployment of revenue-generating strategies, including customer-centric campaigns, and ensured rigorous tracking, reporting, and return analysis.
- Structured the department’s AI-driven transformation by developing the strategic roadmap and overseeing the successful delivery of digital and automation projects to enhance customer experience and operational efficiency.
MIS Specialist
Yapıkredi A.Ş.
01.2020 - 09.2020
- Ensuring data reconciliation between DB and business units.
- Supervise the collection, storage and retrieval of data in the Bank's MIS and correct errors.
- Generating regular and ad hoc reports according to the business needs of various departments, ensuring accuracy and timeliness.
- Ensuring that the MIS is up to date, secure and operating efficiently. Conducting regular system audits and updates.
- Providing technical support and training to staff on MIS related issues and functions.
- Ensure that all data management practices comply with legal requirements and internal policies.
Sales Support Specialist
Yapıkredi A.Ş.
07.2017 - 12.2019
- Prepared detailed monthly reports on sales activities and outcomes for senior management review.
- Analysed sales data to identify trends, contributing to strategic planning and forecasting.
- Facilitated product training sessions for sales team, improving product knowledge and sales skills.
- Coordinated with sales team to develop support materials, boosting overall sales effectiveness.
Direct Sales Supervisor
Yapıkredi A.Ş.
01.2015 - 06.2017
- Monitored team performance, providing feedback and coaching to improve sales results.
- Prepared detailed sales reports for senior management, highlighting achievements and areas for improvement.
Direct Sales Representative
Yapıkredi A.Ş.
07.2013 - 06.2015
Education
Master of Business Administration - Executive
University of Ozyegin
Bachelor of Science - Statistics
University of Ege
Skills
Team Lead
Strategy Execution
Sales & Marketing
Innovation
Performance Management
Change Management
Process Management
Data Visualisation
SQL, DAX, Phyton
Competitor Analysis
Certification
HBS - Negotiation Mastery
Education
other,other
Interests
Swimmer
Runner
Gardener
Languages
6,C2
Timeline
Private Banking Segment Manager
Fibabanka A.Ş.
09.2020 - Current
MIS Specialist
Yapıkredi A.Ş.
01.2020 - 09.2020
Sales Support Specialist
Yapıkredi A.Ş.
07.2017 - 12.2019
Direct Sales Supervisor
Yapıkredi A.Ş.
01.2015 - 06.2017
Direct Sales Representative
Yapıkredi A.Ş.
07.2013 - 06.2015
Master of Business Administration - Executive
University of Ozyegin
Bachelor of Science - Statistics
University of Ege