Tolga Ural

· Successfully expanded the global dealer network by 20%, entering new markets and strengthening the company's presence in existing ones.

· Achieved a significant increase in sales revenue, exceeding targets by 12M USD through strategic partnerships and effective dealer management.

· Developed strategic business plans for dealer development strategies. This includes monitoring the status of the dealer investment plans for yearly and three-year business plans.

· Implemented performance KPIs and targets aligned with Liugong Dressta's Customer Satisfaction Index, encompassing investments, training, and marketing, while identifying and developing processes for Dressta brand optimization across new and existing dealerships.

· Coordinated dealer” Excellence Program” and KPIs and managing projects involving Dealer Management System (DMS), Dealer Operation Standards (DOS) and Dressta Inventory Management Program.

· Significantly increased regional revenue, achieved, and surpassed the $50M USD turnover target through strategic sales initiatives and market expansion.

· Crafted and executed effective growth strategies, leading to a significant increase in both market share and revenue, culminating in a 4% rise in market share.

· Consolidated subsidiary parts depots into a central distribution center in Poland for better control and shifted dealer focus to after-sales and parts, optimizing parts pricing to prevent external purchases.

· Launched a global stock initiative to expedite unit availability, introduced comprehensive extended warranty programs, and reoriented business strategy to prioritize profit margins over market share expansion.

· Drove sales, marketing, dealer development and distribution channels within AME and APAC by establishing and implementing commercial business strategies aimed at achieving defined business goals.

· Engineered strategic growth plans, boosting turnover from $8M to $18M—a 125% increase—in areas with previously minimal presence by building a robust dealer network and cohesive regional team.

· Developed strategic partnerships and refined the dealer network to prioritize gaps in product offerings, notably dozers and pipelayers, while also establishing alliances with Volvo, JCB, and Kobelco dealers to enhance the product range and regional business stability.

· Enhanced operational efficiency and customer satisfaction by streamlining processes to cut costs without sacrificing quality, alongside implementing customer-focused strategies to elevate service delivery.

· Conducted competitive market research, analyzed trends, and implemented specified marketing initiatives aimed at achieving defined sales growth.

· Managed the commercial team in Dubai and Singapore while evaluating the current network and identifying potential new dealers for the area.

· Developed the support functions for the region- HR, legal, controlling, finance, product marketing and R&D.

· Directed sales and marketing for Case and New Holland brands throughout the Middle East, focusing on the G.C.C. region, and successfully managed a revenue stream of approximately 15M USD.

· Boosted retail business by 35% through the implementation of targeted sales and marketing initiatives.

· Executed successful product launches that resonated with regional market needs, resulting in strong sales performance.

· Oversaw distributor management and sales of agricultural machinery across East Africa and Egypt, enhancing market strategies and surpassing sales goals with a €10M turnover. (Kenya, Tanzania, Uganda, Ethiopia, Sudan, Somalia, Democratic Republic of Congo, Rwanda, Burundi, and Egypt)

· Between 2008 and 2013, achieved sales of over 2000 tractors and 100 combine harvesters, pioneering mechanization in Ethiopia, and driving projects in Kenya, Egypt, and Uganda with UNDP and government ministries.

· Increased market share for Case IH from 4.6% to 8% and for NH from 35% to 56%, while innovating retail support and collaborating with US and India Exim banks, establishing key relationships for national agricultural development.