As a results-oriented and experienced sales leader, I have an extensive track record of success in international markets. At industry pioneers such as Schindler and Imeksan, I have made significant contributions in establishing distributor networks, increasing sales and ensuring operational efficiency. I developed market entry strategies and successfully managed annual sales targets, significantly increasing profit margins.
Overview
11
11
years of professional experience
2012
2012
years of post-secondary education
7
7
Certifications
Work History
Senior Regional Sales Executive
Schindler Group
03.2020 - Current
Developed and implemented country-specific sales strategies through market and competitor analysis (including SWOT), driving revenue growth and strategic market expansion
Managed export sales operations for key accounts and large-scale projects, ensuring sales targets and profitability goals were met
Built and maintained strong relationships with key distributors and customers, leading negotiations and fostering long-term partnerships
Oversaw distributor operations, including sales, marketing, training, compliance, and financial support, ensuring alignment with Schindler's global standards
Led new market entry processes and set up operational strategies in compliance with company norms
Prepared and delivered pre-sales proposals, pricing strategies, and product presentations for large-scale projects
Coordinated internal communication between distributors and Schindler’s global teams, including HQ, factories, supply chain, and finance departments to ensure operational efficiency
Organized regular country and customer visits, distributor meetings, and reference project tours to enhance market presence and customer engagement
Monitored and optimized sales performance through KPI tracking, forecast planning, and regular progress reports
Managed distributor projects remotely, overseeing project timelines, deliverables, and stakeholder communications to ensure successful execution and alignment with business goals
Export Sales Engineer
Schindler Group
01.2017 - 03.2020
Prepared project details in accordance with tender specifications
Created a decision matrix to ensure efficient execution of operations
Directed administrative and technical staff
Offered Schindler products for sale in export countries
Achieved growth by exploring new markets and making strategic decisions
Transformed high-value projects into profitable businesses
Foreign Trade Manager
Imeksan HVAC Systems & Climate Solutions
07.2014 - 08.2016
Managed international market expansion by conducting thorough research, establishing new sales channels, and building distributor networks across MENA and Western regions, driving sustainable business growth
Led a €5M budget management to enhance product visibility at global trade fairs and align sales strategies with market demands, increasing brand awareness and market penetration
Developed tailored sales strategies in collaboration with production, marketing, and export departments to support distributors in achieving their targets and ensuring long-term partnerships
Conducted competitor and market analysis to identify trends, assess opportunities, and position products effectively within competitive markets
Expanded global presence by participating in major international exhibitions, such as AHR Expo (Chicago), ISH (Frankfurt), and Big 5 (Dubai), leading to new business opportunities and distributor acquisitions
Strengthened distributor capabilities by providing strategic guidance, implementing performance tracking tools, and optimizing marketing activities to ensure alignment with corporate objectives
Coordinated cross-regional sales operations between MENA and Western markets, ensuring seamless communication and strategy execution
Implemented effective marketing tools to support sales growth and enhance brand positioning across international markets
Business Development Specialist
Imeksan HVAC Systems & Climate Solutions
12.2013 - 07.2014
Conducted competitor analysis in local and global markets to identify growth opportunities and optimize product positioning
Led product tree development as a voluntary initiative to gain deeper product knowledge and enhance cost-efficiency strategies
Collaborated with production, marketing, and export departments to align product development with market demands and expand global reach
Education
BA - Business Administration (English)
Izmir University of Economics
Skills
Strategic Sales Planning & Execution
Certification
Schindler Traffic Simulation
Accomplishments
Schindler Group, 01/01/17-Present, Successfully led Schindler’s market entry into Uzbekistan, Turkmenistan, Tajikistan, and Armenia by conducting comprehensive market analyses, competitive assessments, and executive presentations to validate market potential; selected and trained exclusive distributors from scratch, implemented strategic action plans, and achieved a sustainable $6M annual sales volume per country, positioning Schindler as a market leader or a top 3 player with a total turnkey business volume of $15M. Introduced operational best practices to optimize efficiency and ensure long-term growth.
Schindler Group, 01/01/17-Present, Secured a 70% market share in North Cyprus by implementing strategic initiatives that prevented competitors from entering large-scale projects, leveraging competitive pricing, strong client relationships, and tailored project solutions—establishing a dominant market presence and long-term competitive advantage. Enhanced distributor capabilities through targeted training programs, improving market adaptability.
Schindler Group, 01/01/17-Present, Consistently exceeded sales targets by building strong, trust-based relationships with distributors, implementing data-driven sales strategies, and providing ongoing support—resulting in a 90% success rate and sustainable business growth. Integrated digital sales tracking tools to optimize distributor performance and streamline reporting.
Schindler Group, 01/01/17-Present, Increased profit margins by 8% in the markets under my management during the pandemic by implementing strategic cost control measures, optimizing pricing strategies, and enhancing operational efficiency—achieving a significant competitive edge within the global elevator industry. Applied crisis management strategies to adapt operations and maintain business continuity.
Schindler Group, 01/01/17-Present, Played a key role in securing major projects in newly entered markets by establishing strategic consortiums with Schindler, distributors, and customers—successfully delivering high-profile projects, including prestigious tower developments, large shopping malls, global hotel chains, and public transportation systems. A detailed list of completed projects and unit quantities can be provided upon request.
Schindler Group, 01/01/17-Present, Selected as one of only two professionals from Turkey for the highly competitive Schindler Career Development Program (SCDP), a global initiative designed to cultivate future senior leaders through rigorous assessments, executive training, and leadership challenges. The program provides opportunities to collaborate with C-level executives, regional heads, and industry leaders through high-level presentations, assessments, and conferences. I am currently an active participant in the program, gaining exposure to best practices across different business units worldwide.
Imeksan HVAC Systems & Climate Solutions, 12/01/13-08/01/16, Through strategic analysis and improvements, I managed to increase profit margins by 25% in one year.
Imeksan HVAC Systems & Climate Solutions, 12/01/13-08/01/16, I made significant contributions to the company's global growth by increasing export sales from €3M to €5M.
Imeksan HVAC Systems & Climate Solutions, 12/01/13-08/01/16, I realized the first exports in the company's history to the USA and European markets, enabling the company to open up to international markets.
Imeksan HVAC Systems & Climate Solutions, 12/01/13-08/01/16, By participating in 10 global fairs, I tripled the distributor network and established strong collaborations in new markets.