Khoros Social Media Management & Analytics
Toka Gad
Marketing Manager
Istanbul
Summary
Results-driven Marketing Manager with experience in corporate and high-growth startup environments. Skilled in executing high-impact digital marketing strategies, managing multi-channel campaigns, and leveraging data insights to optimize performance and achieve desired results. Proven leader with expertise in building strategic partnerships, PR, and event management. Strong track record of driving growth and engagement through both digital and traditional marketing initiatives to support achievement of targeted outcomes.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Manager
DiapointME
Dubai, UAE
11.2020 - Current
- Developed Diapoint’s first comprehensive marketing strategy, driving growth in GCC and North Africa.
- Led community growth by 551% and content generation, increasing social media clicks by 9,802%.
- Boosted Diapoint Shop sales by 798% and increased site traffic by 2,339%.
- Collaborated with Shopify agency to launch new store, replacing outdated one and improving user experience.
- Overhauled SEO strategy, improving impressions by 27% and increasing clicks by 106%.
- Pioneered launch of Arabic digital side of business, establishing social media, communication channels, and Arabic shop.
- Built strategic partnerships and collaborations with pediatric endocrinologists, prestigious corporations like Medtronic, and companies specializing in women’s health and mental health.
- Oversaw event coordination for successful community events, including large-scale UAE community event with over 100 participants.
- Managed and executed PR campaigns, increasing brand visibility and media presence.
Associate Marketing Specialist
Medtronic
Dubai, UAE
12.2019 - 07.2020
- Executed a digital marketing strategy, increasing regional engagement by 20% across 24 channels.
- Led crisis management and digital transformation during COVID-19, ensuring uninterrupted communication.
- Spearheaded patient engagement initiatives, increasing interactions by 25%.
- Coordinated content for five digital channels in Arabic-speaking countries, enhancing brand relevance.
- Improved cross-channel coordination, leading to a 15% increase in brand perception metrics.
Communications Intern
Medtronic
Dubai, UAE
09.2019 - 12.2019
- Supported planning and execution of high-profile events and social media campaigns.
- Facilitated agreements with digital agencies to establish long-term digital strategies.
Education
Master of Arts - Media And Communication Management
Yeditepe University
Istanbul, Turkey 09.2021 - 01.2024
Bachelor of Science - Marketing Management
University of Manchester
Manchester, England 09.2015 - 06.2018
Skills
Marketing campaign development
Marketing Analytics
SEO Optimization
Market Research
Email Marketing
Event Coordination
Multi-Channel Campaigns
Data-Driven Insights
Content Development
Crisis Management
Social Media Marketing
Customer Acquisition
Software
Buffer Social Media Management & Analytics
ConvertKit
Eloqua Lead Management & Email Marketing
Shopify
Canva
Adobe DTM
Adobe Website Builder
ECAT
Semrush
Google Analytics
Google Search Console
Languages
Arabic
Native language
Turkish
Proficient
C2
Turkish
Elementary
A2
Timeline
Master of Arts - Media And Communication Management
Yeditepe University
09.2021 - 01.2024
Marketing Manager
DiapointME
11.2020 - Current
Associate Marketing Specialist
Medtronic
12.2019 - 07.2020
Communications Intern
Medtronic
09.2019 - 12.2019
Bachelor of Science - Marketing Management
University of Manchester
09.2015 - 06.2018