Tatiana Yenişen
Istanbul
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
23
23
years of professional experience
Work History
Merchendaiser Manager
Alshaya Group
05.2024 - Current
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Improved marketing to attract new customers and promote business.
- Improve stock levels based on year data analyses and improve sales based on potentials of local market in growth
- Controlled costs to keep business operating within budget and increase profits.
- Maximized performance by monitoring daily activities and mentoring team members.
- Managed budget allocations to prioritize best selling location based on targets & performance
- Create , update & follow up commercial calendar based on local market / global strategy and local customer behavior
- Close work with different stakeholders inside company to archive high efficiency in team work
- Evaluate and follow members of team, motivate and coach members of team
Store Commercial Manager
H&M Hennes & Mauritz
08.2022 - 05.2024
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Managed budgets and financial reporting, ensuring accurate forecasting and cost control for optimal profitability.
- Negotiated contracts with suppliers, securing favorable terms that resulted in significant cost savings.
- Developed strong partnerships with key stakeholders, fostering collaboration to achieve shared goals.
- Achieved growth targets by devising creative promotional campaigns designed to attract new clients while retaining existing customers.
- Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Devised pricing methodologies and industry strategies through economic and business analysis.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Monitored competitor activity, utilizing insights to inform strategic planning and decision-making processes.
- Optimized supply chain management by establishing strong relationships with vendors, reducing lead times and inventory costs.
Supply Chain Manager and Planner
H&M Hennes & Mauritz
07.2019 - 08.2022
- Collaborated with sales and production teams to develop integrated planning processes, improving overall business performance.
- · Planning and Buying for PM-TR, comparing stock level, believes from Top bottom , decreasing levels of buying depend on stock situation in country. Working with Bono program on weekly base to being on target levels of buying. Local product actions to secure best biggest orders in buying to drive top line for season. Being in touch with Central assortment team, %PM controllers, Region team to secure right levels of buying.
- Improved supplier performance ratings by establishing clear expectations and implementing regular evaluation processes.
- Formulated demand planning and generated supply chain management metrics.
- · Price map set up for country – analyses in Stylesage position of brand, possibilities & tendency of increase decrease prices depend on country inflation and currency rate. Prognoses of difference scenarios of price maps.
- · Responsible for retail side – coordinating moves between retail & OL to secure best stock situation for market
- Coaching new members
- Streamlined workflow processes for improved team productivity and project outcomes.
- Managing and decreasing stock levels during Pandemic period
- Successfully managed multiple high-priority projects simultaneously while maintaining strict deadlines.
Merchandise Manager
H&M Hennes & Mauritz
09.2016 - 08.2019
- Driving concept -run a strategy on buying, sales follow-up and reduction controlling.
- Optimizing stock – by running activities, working with reports and prioritizing main garment group
- Set up goals for period and adjust them with following-up them.
- Adjust commercial plan and create best customer offer
- Following up reduction & different activities on market
- Kick off and meeting for area team and store teams
- Drive price analyses for Ladies Customer
- Collaborated with marketing department to develop cohesive branding strategies across all merchandising efforts.
- Monitored competitor activities to stay current on industry developments and adjust merchandising tactics as needed.
- Launched seasonal merchandise assortments in alignment with key industry events ensuring timely availability of products.
- Interacted with customers to obtain feedback and drive satisfaction.
Store Manager
H&M Hennes & Mauritz
09.2011 - 09.2016
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Managed inventory control, cash control, and store opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Assisted with hiring, training and mentoring new staff members.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Assisted in recruiting, hiring and training of team members.
Kids Sale Manager
Nike
08.2008 - 09.2009
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Search of new partners for developing kid’s product in retail shops (kid’s chains)
- Preparation negotiations, conduct of negotiations, preparing contracts and conclusion of contracts
- Negotiations and all communications with partners
- Monitoring of kid’s market-product and shops (including sport competitors and kid’s chains,
- Following and creating price on product for similar goods
Head of Marketing and Business Unit Development
Izumrud Torg
01.2008 - 08.2008
- Developing existing supply chain
- Search and conclusion of contracts, negotiating
- Marketing and market research. Monitoring of competitors and the market
- Carrying out and organization of exhibitions
- Definition of price policy of company, work with assortment and making collections for partners
- Logistic: making new chains of logistic, developing, control
- Forecasting, analysis and account sales
- Warehouse - organization, control of work, inventories, minimization of losses
- Personal: staff recruitment, training, creation of TEAM
- Reorganization of company’s departments
Sales Manager
Auchan Hypermarket
09.2005 - 12.2007
- Achievements - successful opening and start of department in Saint -Petersburg.
- The best indicators on segments among all shops more than 2 years.
- Best profit level and best closing stock for 3 seasons.
- Successful promo - and seasonal - actions. Promotion - the head of textiles sector (4 departments) and the manager -trainer.
Store Manager
Adidas
01.2002 - 01.2004
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
Education
High School Diploma -
University of Managment & Economic
Russia Saint - Petersburg 08.2005
Skills
- Business Development
- Team Training
- Strategic Planning
- Statistical Forecasting
- Pricing Strategy
- Operations Management
- Budget Management
- Adaptability
- Supply Chain Management
- Decision Making
- Analytical Thinking
- Goal Setting and Achievement
Additional Information
- 2010- The Time Management and Planning, Effective negotiations (Psychology of sales), Prevention of losses, The sales focused on the client
- 2019-2021 Leadership training / conflict management / how to win customer trainings
- 2022 - update MS Office for 365 office including Power BI
Languages
Russian
Native language
English
Advanced
C1
Turkish
Upper intermediate
B2
Timeline
Merchendaiser Manager
Alshaya Group
05.2024 - Current
Store Commercial Manager
H&M Hennes & Mauritz
08.2022 - 05.2024
Supply Chain Manager and Planner
H&M Hennes & Mauritz
07.2019 - 08.2022
Merchandise Manager
H&M Hennes & Mauritz
09.2016 - 08.2019
Store Manager
H&M Hennes & Mauritz
09.2011 - 09.2016
Kids Sale Manager
Nike
08.2008 - 09.2009
Head of Marketing and Business Unit Development
Izumrud Torg
01.2008 - 08.2008
Sales Manager
Auchan Hypermarket
09.2005 - 12.2007
Store Manager
Adidas
01.2002 - 01.2004
High School Diploma -
University of Managment & Economic
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