Scuba Diving (SDI, SSI and CMAS Instructor)
Tanzer Kay
Senior Product Manager
Atasehir
Summary
Results-oriented Mechanical Engineer with 15 years of experience in machine design, technical service leadership, and automation system integration. Established and scaled the technical service organization at Fom Industrie in Turkey, managing technical teams through growth phases. Delivered HMI, PLC, and CNC integration solutions as a system integrator for B&R and Panasonic platforms. Currently leading product management for international machinery software at Forterro, leveraging industry expertise to drive cross-functional success.
Overview
2
2
Languages
16
16
years of professional experience
Work History
Product Manager (External Contractor)
Forterro
Istanbul, Turkey (Remote)
08.2023 - Current
- Own end-to-end product management for Unilink, Unilink Onboard, and SimplyTag across the Turkey, Middle East, Asia, and China markets, working with a 16-person engineering team and partnering closely with R&D and Sales on cross-functional initiatives.
- Defined and executed the go-to-market strategy for SimplyTag, exceeding launch targets by 170% and substantially increasing product awareness.
- Drove machine-integration partnerships through Unilink and Unilink Onboard, securing three-year partnership agreements with 6 machine manufacturers in Turkey, 2 in China, and 1 software company in India.
- Co-led rollout of Orgasys, Orgadata's ERP-CRM platform, now serving 140 internal and 2,000+ external users.
- Co-led the rollout of Orgasys, Orgadata's bespoke ERP-CRM platform, with the Turkey team and now serving 140 internal and 2,000+ external users.
- Conducted 2,500+ hours of end-user and technical sales training across full product portfolio.
- Operated in an Agile/Kanban environment using Jira, Confluence, and Zendesk.
Founder & Automation Systems Integrator
Altatek Mühendislik
Istanbul
09.2020 - Current
- Founded and led independent automation engineering practice integrating B&R and Panasonic platforms.
- Designed and integrated HMI, PLC, and CNC software solutions for clients in the window & door manufacturing and packaging industries.
- Developed and launched Fiverta, a custom financial reporting software, enhancing client financial analysis capabilities.
- Currently operating at reduced capacity alongside a full-time role, providing ongoing support to Forterro and maintaining the Fiverta solution.
Technical Service Manager
Fom Industrie Turkey
Istanbul
03.2013 - 09.2020
- Part of the two-person founding team that launched Fom Industrie's Turkey operation under the office agreement with Fom Industrie Italy, and built the technical service function from the ground up.
- Directed the technical service organization throughout the company's full growth cycle, scaling the Turkey office from a 2-person start-up to a 7-person organization while 250+ machines were sold into the market.
- Built and led a 3-person technical service team, owning installation, commissioning, maintenance, and after-sales support across the entire installed base.
- Served as primary technical authority between Turkish customers and Fom Industrie Italy, facilitating sales through technical expertise and ensuring nationwide service continuity.
Mechanical Design Engineer
Alumark Makine
Istanbul
06.2010 - 03.2013
- Designed pneumatic and hydraulic systems and circuits for window & door processing machinery.
- Designed pneumatic and hydraulic systems and circuits for window & door processing machinery, optimizing functionality and performance.
- Created detailed CAD models and technical drawings for window & door machinery designs.
- Developed comprehensive 3D models and production drawings to ensure clear design communication with fabrication teams.
- Supported engineering development through analysis and simulation of prototypes and 3D models, contributing to design validation before production.
Education
M.D. - Control & Automation
Gebze Technical University
Izmit, Turkey 04.2001 -
Bachelor of Science - Mechanical Engineering
Sakarya University
Sakarya, Turkey 04.2001 -
Skills
Product Management
Product vision and strategy
Product development
Go-to-Market Strategy
Project planning
CNC Software Integration
Solidworks
ST (IEC 61131-3)
Interests
Squash
Underwater Photograph
Timeline
Product Manager (External Contractor)
Forterro
08.2023 - Current
Founder & Automation Systems Integrator
Altatek Mühendislik
09.2020 - Current
Technical Service Manager
Fom Industrie Turkey
03.2013 - 09.2020
Mechanical Design Engineer
Alumark Makine
06.2010 - 03.2013
M.D. - Control & Automation
Gebze Technical University
04.2001 -
Bachelor of Science - Mechanical Engineering
Sakarya University
04.2001 -