SURAY HAJYYEVA
Marketing Specialist
Summary
Multilingual marketing specialist with expertise in guiding international clients through platform adoption, supporting ad campaign execution, and delivering localized strategies for diverse markets. Experienced in creating campaign assets for CPA, CPC, CPM, and CPI models, collaborating with performance teams to drive measurable results, and delivering client training and consultations.
Overview
1
1
year of professional experience
4
4
Languages
Work History
Marketing Specialist
Scorp Inc.
12.2024 - Current
- Company Overview: Live Streaming App
- Led onboarding and adaptation of new international streamers and partners, ensuring seamless integration into platform tools.
- Developed and localized creative assets for paid campaigns (scripts, influencer briefs, video content) across multiple digital advertising platforms.
- Partnered with performance marketing teams to align creatives with targeting strategies, optimize ad delivery, and enhance audience reach.
- Designed regional growth strategies, achieving a 30% increase in daily active users (DAU) in the first months.
- Conducted market research to identify audience behaviors, competitive trends, and new growth opportunities.
- Onboarded new team members and coached personnel in marketing tasks.
- Cultivated partnerships with influencers, amplifying brand presence across digital platforms.
Sales Specialist
Hep Proje
05.2024 - 10.2024
- Company Overview: Real Estate Project
- Managed end-to-end onboarding of international real estate clients, from first contact to contract signing.
- Produced and localized promotional materials to attract overseas leads, boosting engagement rates.
- Built partnerships with four new international agencies, expanding the project's global reach.
- Delivered high-impact presentations in English, Russian, and Turkish to promote project offerings and close sales deals.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
Education
Bachelor of Arts - French Language and Literature
Istanbul University
06.2024
Skills
Client onboarding expertise
Collaboration on digital ad formats
Production of marketing briefs
Customer acquisition and retention
Support for campaign insights
Influencer marketing and partnership development
Cross-cultural communication
Market research and localization strategy
Tools & Platforms
Meta Ads (collaboration) | VK Ads (collaboration) | Canva | CapCut | Trello | Google Workspace | Microsoft Office Suite
Timeline
Marketing Specialist
Scorp Inc.
12.2024 - Current
Sales Specialist
Hep Proje
05.2024 - 10.2024
Bachelor of Arts - French Language and Literature
Istanbul University