Adobe After Effects
SOURENA LALEHZARI
CREATIVE DIRECTOR
Istanbul
Summary
With over 10 years of experience in the media and creative industries, bring a dynamic blend of leadership, artistic vision, and production expertise. As a seasoned Creative Director, I have successfully driven brand development, content creation, and innovative storytelling across digital, broadcast, and print platforms. My experience spans managing cross-functional teams, crafting impactful marketing campaigns, and delivering visually compelling projects that resonate with audiences.
Overview
11
11
years of professional experience
7
7
Certifications
3
3
Languages
Work History
Creative Director
Avangart Clinic
Istanbul, Istanbul
07.2025 - Current
- Directed 30+ multimedia campaigns (video, social, print) boosting international patient inquiries by 47%.
- Managed a team of 3+ creatives, delivering consistent brand identity across all platforms.
- Increased social media engagement by 65% through targeted ad strategies and storytelling.
- Collaborated with medical staff to simplify complex services into clear, patient-friendly visuals.
- Strengthened global brand visibility via partnerships with 5+ influencers and media outlets.
Senior Motion Graphic Designer
DR.CINIK
Istanbul
11.2022 - Current
- Strengthened global brand visibility via partnerships with 5+ influencers and media outlets.Implemented quality control measures to ensure all deliverables met or exceeded client expectations, resulting in positive testimonials and repeat business.
- Expanded customer base by consistently exceeding expectations with unique designs that garnered positive feedback from both clients and peers alike.
- Managed multiple projects simultaneously, effectively prioritizing tasks to meet all deadlines without compromising quality.
- Collaborated with cross-functional teams in the development of integrated marketing campaigns featuring eye-catching motion graphics.
- Led a team of junior designers, providing mentorship and guidance to improve their skills and productivity.
- Mentored junior staff members on advanced software techniques, increasing overall team proficiency and output quality.
Senior Videographer
DR.CINIK
11.2022 - Current
- Managed and coordinated various shooting projects, ensuring all aspects of production ran smoothly and efficiently.
- Supervised a team of videographers and photographers, providing guidance and support to achieve high-quality visual content.
- Collaborated with clients and team members to plan and execute creative concepts, meeting deadlines and project goals.
- Ensured proper equipment handling and maintenance for optimal performance during shoots.
- Strengthened global brand visibility via partnerships with 20+ influencers and media outlets.
Co-Founder
Hamishegi
07.2021 - 11.2022
- Developed and implemented marketing and branding strategies to enhance company visibility and attract a dedicated audience.
- Collaborated with team members to create and execute engaging content across various platforms, including social media, tournaments, and events.
- Analyzed market trends and competitor activities to identify growth opportunities and refine promotional efforts.
- Established partnerships with sponsors and affiliates to strengthen brand presence and drive revenue growth.
Social Media Specialist
Green Candle
05.2021 - 03.2022
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Senior Video Editor and English Translator
Gem Group
12.2014 - 04.2021
- Developed innovative video concepts, resulting in engaging and visually appealing content.
- Enhanced video quality by applying advanced editing techniques and software tools.
- Performed color grading tasks to enhance the overall aesthetic appeal of finished videos.
- Implemented new workflow strategies to increase productivity within the editing team.
Video Editor
Georgian Strategic Analysis Center
06.2020 - 12.2020
- Edited multi-camera footage for various projects, ensuring seamless transitions and cohesive storytelling.
- Applied color grading techniques to enhance visual quality and maintain consistency across all video content.
- Specialized in editing interviews, crafting engaging narratives that effectively captured the subject's insights and experiences.
- Collaborated with production teams to meet project deadlines while maintaining high standards of quality and creativity.
- Utilized industry-standard editing software to produce polished and professional final cuts for distribution.
Motion Graphic Designer and Video Editor
Persiana Media Group
10.2018 - 11.2018
- Improve brand visibility by designing eye-catching motion graphics for marketing campaigns.
- Utilized advanced software programs like Adobe After Effects, Cinema 4D, Illustrator, and Photoshop to produce stunning visuals across various media formats.
- Developed innovative motion graphic concepts, elevating the visual appeal of clients' products and services.
- Collaborated with production team to create visually striking video content, resulting in increased audience engagement.
Art Director
ASA TV
05.2018 - 11.2018
- Led the creative direction for broadcast, print, and digital media, ensuring cohesive visual identity across platforms.
- Designed and supervised the production of social media graphics, enhancing the company's brand presence and engagement.
- Collaborated closely with marketing teams to conceptualize and execute marketing campaigns that aligned with business objectives.
- Oversaw the creative development of promotional materials, advertisements, and online content to support viewer growth and increase engagement on digital channels.
- Managed a team of designers, providing guidance and feedback to ensure consistent quality and innovation.
Director of Audio Visual
Gem Group
02.2016 - 05.2018
- Enhanced audience engagement through the creation of captivating multimedia presentations for corporate events and conferences.
- Established a strong rapport with vendors, negotiating favorable contracts for the procurement of high-quality audiovisual equipment.
- Implemented quality control measures to ensure consistent delivery of exceptional audiovisual services across all events.
- Arranged on-the-job training for mechanical installation and cable pulling and complete audio-visual operations.
Education
High School Diploma -
Sayfol International School
Kuala Lumpur05.2016
Skills
Certification
2022-10 Certified Business Branding , Udemy
Software
Adobe Premiere Pro
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Adobe Bridge
Cubase
Davinci Resolve
Microsoft Office
Adobe XD
Blender
ChatGpt
Freepik AI Suite
Runway AI
Google Veo 3 AI
Kling AI
Timeline
Creative Director
Avangart Clinic
07.2025 - Current
Senior Motion Graphic Designer
DR.CINIK
11.2022 - Current
Senior Videographer
DR.CINIK
11.2022 - Current
Co-Founder
Hamishegi
07.2021 - 11.2022
Social Media Specialist
Green Candle
05.2021 - 03.2022
Video Editor
Georgian Strategic Analysis Center
06.2020 - 12.2020
Motion Graphic Designer and Video Editor
Persiana Media Group
10.2018 - 11.2018
Art Director
ASA TV
05.2018 - 11.2018
Director of Audio Visual
Gem Group
02.2016 - 05.2018
Senior Video Editor and English Translator
Gem Group
12.2014 - 04.2021
High School Diploma -
Sayfol International School