Sonay Ince

• Led client communications across social media, email, and various channels, ensuring that all parties' needs were addressed.
• Developed and executed strategies to achieve sustainable growth and consistently surpassed revenue targets. Ensured the success of initiatives through clear communication and strategic planning.
• Cultivated a collaborative and supportive team environment, boosting productivity and morale among colleagues. Delivered engaging English classes to employees, fostering their professional development.
• Managed client relationships by identifying and analyzing their expectations. Promptly addressed and resolved complaints or issues to maintain high satisfaction levels.

Quiksilver: Held a pivotal role at the Buying Office in Huntington Beach, Orange County. Responsible for selecting and purchasing merchandise that precisely aligns with market trends and consumer preferences to maximize sales and profitability.

Louis Vuitton: Functioned as a Visual Merchandiser at South Coast Plaza in Costa Mesa, Orange County. Designed and implemented visually stunning displays and layouts to enhance customer experience and boost product visibility, significantly contributing to the store's aesthetic and commercial triumph.

St. John Knits: Operated at the Fashion Office in Irvine, Orange County. Duties included conducting trend analysis, planning collections, and assisting in the creation of seasonal fashion lines, ensuring alignment with the brand's luxury standards and market demands.

• Executed high-profile PR events for contractors, hosting up to 500 attendees, including key British media.
• Organized consumer and trade exhibitions, amplifying business messages through expert communication strategies.
• Negotiated competitive deals with media channels, aligning purchases with budget constraints and target demographics.
• Led cross-functional collaboration on large projects, uniting diverse ideas to create cohesive strategies.
• Collaborated closely with marketing teams to ensure seamless integration of media relations efforts within broader promotional campaigns.
• Collaborated with internal teams to develop compelling press materials, ensuring consistent messaging across all channels.

• Achieved outstanding sales performance across multiple product lines by working closely with operations management to maintain optimal inventory levels and stock presentations for each season.
• Increased sales revenue by developing and implementing effective sales strategies.
• Cultivated and maintained professional relationships with employees. Organized comprehensive training programs for new hires and ongoing retraining for established employees to ensure peak performance.

• Delivered exceptional sales performance across multiple product lines by implementing innovative training programs in partnership with concession brands.
• Monitored stock levels of different retail brands using the SAP database, optimally allocating products to enhance sales floor displays.
• Established merchandising plans, implemented action steps, and adjusted plans based on progress towards goals.