Simge Nogayer
Product Manager
Istanbul
Summary
Graduated as a management engineer from Istanbul Technical University. Eager to learn, hands-on approach. Skilled in product management, shopper marketing and channel development.
Overview
9
9
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Product Manager
Coca Cola İçecek
11.2024 - Current
- Responsible for Hydration category with a focus on brand profitable growth and product strategy
- Skilled in managing end-to-end product lifecycle—from market research and packaging innovation to pricing, distribution, and promotional campaigns
- Proven success in driving customer loyalty, and market share through data-driven decision-making, cross-functional collaboration, and effective go-to-market strategies
- Adept at aligning product initiatives with consumer trends, sustainability goals, and competitive dynamics in a highly competitive category
Business Development Executive
L'Oréal
08.2021 - 11.2024
- Managed brand visibility and shopper engagement initiatives for Vichy & SkinCeuticals, focusing on pharmacy channel performance.
- Planned and executed business development projects to boost sales, enhance consumer experience, and increase pharmacist recommendations.
- Launched a scalp analysis activation across 200+ pharmacies, capturing 2,000+ potential consumers, collecting 1,000+ CRM entries, and generating 8x sellout vs. daily average.
- Delivered >100% ROI on all promotional and visibility investments in 2023 through close coordination with finance and sales teams.
- Collaborated with digital teams to ensure an integrated online + offline consumer journey; rolled out AI skin analysis tool merchandising in 1,000 pharmacies.
- Monitored market trends and adapted brand strategies; co-led the Beauty Advisor project, achievied #1 market share in the anti-age category within 4 months.
- Led the 'Pharmacies for the Future' sustainability initiative with Bureau Veritas, transforming 6 pharmacies to attain ‘Green Control' certification.
- Headed the Pharmacy Segmentation Project using IQVIA data across 29,000 pharmacies to drive tailored strategy and investment.
- Acted as Key Account Executive for 8 customers over a 6-month period, managing relationships and supporting sales execution.
Assistant Sales Development Executive
Danone
01.2021 - 08.2021
- Launched a social platform for 1,300 pharmacists, enabling them to create and share content on specialized nutrition, exclusive to the pharmacy sector.
- Acted as the Business Intelligence (BI) partner for the pharmacy channel, preparing detailed market share, sales, and category performance reports.
- Conducted ad-hoc analyses to support and align with the overall channel strategy.
- Digitized regular reports using Power BI and advanced Excel formulas, reducing processing time by 30%.
- Planned and executed training programs for sales representatives. Achieved a 30% cost saving of the budget by switching agencies.
- Monitored and analyzed trade budgets and targets, ensuring alignment with overall business goals.
Sales Development Specialist
Danone
09.2019 - 01.2021
- Conducting reconciliation with pharmacy warehouses
- Monitored market trends closely, providing monthly highlights to management and recommending corrective actions when necessary.
- Managed the ordering platform , integrating products, customers and routes for optimal efficiency
Sales Intern
Fater
10.2018 - 09.2019
Digital Banking Intern
Akbank
06.2017 - 07.2017
Board Member
ITU Management Engineering Society
03.2016 - 04.2017
- Responsible for the whole external relations of the society defined as building relations with management engineering alumni and university societies
- Supporting the organization of the society's two biggest events: YBK, BTZ
Production Intern
Bosch
07.2016 - 08.2016
Education
Management Engineering -
Istanbul Technical University
Istanbul 09.2014 - 06.2019
General Engineering -
Centrale Supélec
Paris 01.2018 - 01.2018
High School Diploma -
Atakent Anatolian High School
Izmir 09.2010 - 06.2014
Personal Information
- Date of Birth: 27/06/1996
- Driving License: B
Timeline
Product Manager
Coca Cola İçecek
11.2024 - Current
Business Development Executive
L'Oréal
08.2021 - 11.2024
Assistant Sales Development Executive
Danone
01.2021 - 08.2021
Sales Development Specialist
Danone
09.2019 - 01.2021
Sales Intern
Fater
10.2018 - 09.2019
General Engineering -
Centrale Supélec
01.2018 - 01.2018
Digital Banking Intern
Akbank
06.2017 - 07.2017
Production Intern
Bosch
07.2016 - 08.2016
Board Member
ITU Management Engineering Society
03.2016 - 04.2017
Management Engineering -
Istanbul Technical University
09.2014 - 06.2019
High School Diploma -
Atakent Anatolian High School
09.2010 - 06.2014