Sibel Akbulut
Istanbul,34
Summary
Experienced Digital Media Specialist with expertise in social media management, content writing, ad management, and influencer marketing. Skilled in using Hootsuite, Buffer, and Sprout Social for efficient operations and creating engaging visual content with Canva and Capcut. Proficient in data analysis using Google Analytics, Facebook Insights, Twitter Analytics, and Instagram Insights. Specialize in content strategy, community management, and SEO. Experienced in managing Meta Ads campaigns, crisis management, and data-driven decisions. Proficient in marketing automation and team coordination with HubSpot, Trello, and Asana.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Specialist
CRM Holding
05.2023 - Current
- Created brand perception and coordinated marketing processes with product and operation units to support sales.
- As social media consultant for Influencer Fatih Yildirim, grew follower base from 3,000 to 180,000 in 5 months through strategic content creation and marketing techniques.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Cultivated partnerships with influencers, amplifying brand presence across digital platforms.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
- Boosted lead generation by creating engaging content for social media platforms.
- Streamlined communication processes, improving collaboration between departments.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Senior Social Media Specialist
tatil.com
01.2023 - Current
- Collaborated with creative team to enhance Tatil.com's digital presence, increasing reach, engagement, and followers across Instagram, TikTok, LinkedIn, YouTube, Pinterest, and Threads through tailored content plans (Static Posts, Reels, Carousels).
- Increased Tatil.com Instagram followers from 130,000 to 170,000 in one year and improved LinkedIn engagement rate, moving from Top 10 to Top 3 among competitors.
- Managed content creation, writing, reporting, and social media ad campaigns, including setting up and optimizing Facebook Ads.
- Prepared monthly performance reports using Facebook Insights, Twitter Analytics, and Instagram Insights, implementing data-driven optimizations for improved results.
- Developed marketing strategies by defining brand identity, identifying target audiences, and performing regular competitor analysis to refine social media approaches.
- Trained junior team members on best practices in social media management, fostering a culture of continuous learning and development.
- Implemented a comprehensive social listening strategy to monitor brand sentiment and respond proactively to customer inquiries.
Digital Media Specialist
Happy Hour Creative Workshop
06.2022 - 01.2023
- Organized meetings with brands, transferred incoming briefs to design teams, and developed social media content plans aligned with brand objectives.
- Managed design department to establish a consistent design language and brand identity, while overseeing content writing and planning content calendars.
- Collaborated with key brands, including Juss, Sarıyer Limonata, Black Bruin, Coffee Chefs, Doa, and Esperro.
- Prepared tailored presentations for digital campaigns, reported social media analytics, and provided creative support in TV and digital media planning, including participation in advertising shoots and ensuring content publication across digital platforms.
- Worked with external advertising agencies by coordinating and completing multiple projects.
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
Digital Media Specialist
Kootech
01.2022 - 06.2022
- Developed social media marketing strategy for a fintech firm, including the creation of Instagram, LinkedIn, and Twitter accounts and collaborating with the Art Director to establish the brand image.
- Wrote blogs for the company website, producing relevant content to engage the target audience.
- Planned and managed social media campaigns, aligning them with business goals to increase engagement and brand visibility.
- Developed a social media strategy for a blockchain firm, identifying suitable platforms and tailoring content to meet company objectives.
- Produced content showcasing blockchain technology and company values, including blog posts, video content, infographics, and more.
- Engaged with followers through community management and organized events to strengthen the brand’s online presence.
- Ran advertising campaigns to target specific audiences and enhance brand awareness across platforms.
Global Marketing Intern
Dressbest Uniform Costume
01.2018 - 06.2018
- Understood customer needs and provided tailored costume design and production services through effective communication.
- Conducted market research to identify trends and needs in target markets, including hotels and airports, integrating findings into company’s strategic planning.
- Created marketing materials to promote products, prepared samples, and presented them to customers to enhance brand visibility.
- Presented marketing demands of brands in a structured format using Excel to streamline communication and planning.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
Education
Some College (No Degree) - Advertising
Atatürk Unversty
ErzurumInternatonal Relatons -
Kocael Unversty
Kocaeli06.2017
Skills
- Social media management
- Project management
- Copywriting
- Marketing strategy
- Content marketing
- Customer research
- Corporate communications
- Digital marketing
- Analytics and SEO
- Email marketing
Certification
- Social Media and Digital Marketing, Sosyal Medya Kampüsü & Istanbul Aydın University, 01/01/18
- Facebook Ads Search Certificate, Facebook, 01/01/18
- Social Media Management, Udemy, 01/01/19
- Content Writing and SEO, Istanbul Business Institute, 01/01/19
Affiliations
- Turkish Women's Enterprise Association
Languages
English
Upper intermediate
B2
Timeline
Marketing Specialist
CRM Holding
05.2023 - Current
Senior Social Media Specialist
tatil.com
01.2023 - Current
Digital Media Specialist
Happy Hour Creative Workshop
06.2022 - 01.2023
Digital Media Specialist
Kootech
01.2022 - 06.2022
Global Marketing Intern
Dressbest Uniform Costume
01.2018 - 06.2018
Some College (No Degree) - Advertising
Atatürk Unversty
Internatonal Relatons -
Kocael Unversty