S. Gokmen Kaya
Digital Marketing Specialist
Maltepe
Summary
I am an experienced Digital Marketing and E-Commerce Specialist with over 9 years of expertise, aspiring to grow as a Product Owner or Project Manager. I excel in managing complex product content, streamlining processes, and delivering results across global markets.
Having worked with industry leaders like Sony, Philips, and Signify, I’ve led digital transformation initiatives, multi-market campaigns, and end-to-end project lifecycles. Proficient in tools like Salesforce, Stibo Step, VTEX, Amazon A+ and Aprimo, I focus on optimizing workflows, improving efficiency, and driving measurable growth.
With a passion for leadership, agile methodologies, and customer-centric strategies, I’m ready to deliver innovation and success in my next role.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
CONTENT EDITOR, E-COMMERCE SPECIALIST
NMQ DIGITAL: RITUALS
Istanbul, Istanbul
05.2023 - 01.2024
- Handling e-commerce process and operations for 30 countries
- (WEB-APP)
- Product content management such as translations, images, core product data, etc
- Creating daily/weekly/monthly campaing and promotions (WEB-APP)
- Products, content and campaign updates on Salesforce, Step Stibo and EVA
- Authored and edited original content across diverse media formats.
- Boosted website traffic through the creation and optimization of SEO-friendly articles and headlines.
- Managed multiple projects simultaneously, prioritizing tasks effectively to meet strict deadlines without sacrificing quality.
- Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
- Ensured timely publication of digital content by managing editorial calendars and coordinating with team members.
- Developed and maintained editorial standards for content.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Selected relevant images to accompany content for maximum impact.
- Utilized SEO techniques to optimize content for search engine rankings.
- Established and implemented workflows to streamline editing processes.
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
SUBJECT MATTER EXPERT AT CONTENT
NMQ DIGITAL: PHILIPS
Istanbul, Istanbul
09.2021 - 05.2023
- Supporting business and markets by providing solutions on the structured content area with the Stibo Step and Aprimo tools
- Lead and consulted with the operations team in the service portfolio
- Maintaining and improving tool documentation for business users
- Incident management with triage of IT and Product owners
- Improving and automating services to reduce throughput time and human error
- Playing a consultancy role on new functionality designs and attending UATs and demo sessions to provide a business perspective
- Onboarding new or additional services for markets
- Acted as Stibo Step and Aprimo subject matter expert, ensuring effective data synchronization and streamlined content management.
- Collaborated with clients for requirement gathering and user story creation.
- Prioritized features based on technical feasibility and market trends.
- Gathered client feedback and communicated improvements aligned with Stibo Step MDM and Aprimo tool capabilities.
- Streamlined communication between departments, ensuring that project specifications were clearly understood and met.
- Evaluated customer needs and feedback to drive product and service improvements.
- Developed effective improvement plans in alignment with goals and specifications.
- Streamlined processes to increase efficiency, enabling teams to complete tasks ahead of schedule.
PRODUCT CONTENT SPECIALIST
NMQ DIGITAL: SIGNIFY
Istanbul, Istanbul
01.2021 - 09.2021
- Overseeing the whole global and local product portfolio (B2B, B2C) of Signify by means of stakeholder/product owner /IT Ops management, product manager consultancy & maintenance, troubleshooting, bug analysis & reporting
- Being go-to-person across all teams' issues and questions
- Enhanced content quality by conducting thorough research and factchecking.
- Optimized website navigation through effective information architecture design and user experience improvements.
- Collaborated with cross-functional teams to ensure consistency in brand messaging across all channels.
- Conducted regular audits of web pages and updated outdated or irrelevant information promptly.
- Developed strong relationships with product owners to enhance the credibility of published materials.
- Managed competing deadlines with efficiency.
E-COMMERCE EXPERT
NMQ DIGITAL: ROYAL PHILIPS
Istanbul, Istanbul
03.2020 - 01.2021
- 3rd Party Agencies' Management
- Content Syndication
- Content management
- Client Communication
- On top of my role;
- Adding exclusive retailers to our Leads Program from all around the world
- Quality check of product pages and where to buy buttons
- Guiding clients for incidents & updates
- Content Syndication process management between company and 3rd parties
- Adding stores and repair services to the navigation & locator components
- Line support for e-commerce related IT escalations, feed activation, change requests
- Maintained working knowledge of company products, services and promotions.
- Collaborated with web developers on site redesigns to optimize visual appeal while maintaining ease of use for customers.
- Collaborated with customer service team to address e-commerce inquiries, providing timely resolutions and ensuring customer satisfaction.
CONTENT EDITOR, E-COMMERCE SPECIALIST
NMQ DIGITAL: SONY
Istanbul, Istanbul
02.2015 - 03.2020
- Playing a content editor role in Sony Global Web Transformation Project, Wave 3 USA/North America, Wave 4 - Asia Pacific, Middle East & Africa Wave 5- Hong Kong and India
- Implementing contents (images, documents) for all mentioned regions
- Tracking BAU projects and localization according to regions' demand
- Updating day to day online operations of Sony Global websites
- Working on international technology expos like IFA and CES
- (Product lunch)
- Various E-Commerce and web/product content management responsibilities for SONY - South America locales
- Preparing product content packages for Latin America e-commerce dealers such as Amazon, Best Buy etc
- (Product information sheets and images)
- Creating/Activating Sony Store Panama website from scratch
- Creating rich content pages for Amazon MX on Amazon A+ tool
- Leading DI & TV visual update and Spec improvement projects for LATAM countries
- Authored and edited original content across diverse media formats.
- Boosted website traffic through the creation and optimization of SEO-friendly articles and headlines.
- Managed multiple projects simultaneously, prioritizing tasks effectively to meet strict deadlines without sacrificing quality.
- Optimized content with key search terms to drive traffic and online visibility.
- Enhanced overall content quality by proofreading, editing, and revising articles for accuracy and clarity.
- Improved reader engagement by curating relevant and compelling content across various platforms.
- Streamlined editorial workflow by implementing efficient processes for content submission and review.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Developed and maintained editorial standards for content.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Utilized SEO techniques to optimize content for search engine rankings.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Edited and reviewed content for grammar, spelling and punctuation.
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
SPORT REPORTER, EDITOR
HURRIYET NEWSPAPER
Istanbul, Istanbul
01.2014 - 09.2015
- Following up local and foreign press agencies and translating news when necessary
- Hürriyet Cyprus sports editor
- Sports editor and reporter
- Collaborated with editors to develop compelling story ideas, ensuring diverse content that appealed to a wide audience.
- Researched and produced daily news reports.
- Improved overall reporting quality through meticulous editing and proofreading of articles before publication.
- Enhanced news coverage by conducting thorough research and fact-checking for accuracy.
- Edited stories for accuracy and clarity.
- Conducted in-depth interviews with key stakeholders, providing comprehensive perspectives on relevant issues.
- Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
- Built strong relationships with sources to gain access to exclusive information.
- Covered breaking news events effectively, ensuring timely updates for audiences while maintaining factual accuracy and journalistic integrity.
- Utilized social media to promote stories and build audience.
- Addressed sensitive topics professionally while adhering to ethical standards.
- Investigated important community issues and put together well-received reports.
- Stayed up-to-date with current events and trends to stay ahead of competition.
REPORTER, EDITOR
BAHCESEHIR NEWSPAPER
Istanbul, Istanbul
12.2009 - 05.2013
- Paid employee of the university newspaper
- Editor and reporter
- Researched and produced weekly/daily news reports.
- Edited stories for accuracy and clarity.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Investigated important community issues and put together well-received reports.
- Exclusive interviews with many famous people from different industries
Education
BACHELOR OF JOURNALISM -
BAHCESEHIR UNIVERSITY
Istanbul, 34 09.2008 - 09.2013
HIGH SCHOOL -
Emirgan Özdemir Sabancı Lisesi
Istanbul, 34Skills
- 3rd Party Management
- Team Work
- Service Minded
- Written - verbal communication
- Time management/Planning
- Amazon A
- Salesforce
- MS Office
- Content development
- Deadline-driven mindset
- Strong detail orientation
- Meticulous attention to detail
- Organizational growth
- User experience focus
- Content management expertise
- Problem-solving
- Writing features
- Keen eye for detail
- Project management
- Troubleshooting
- Interviewing skills
Certification
Stibo Systems - MDM 101 MDM Solution Fundamentals
Timeline
CONTENT EDITOR, E-COMMERCE SPECIALIST
NMQ DIGITAL: RITUALS
05.2023 - 01.2024
SUBJECT MATTER EXPERT AT CONTENT
NMQ DIGITAL: PHILIPS
09.2021 - 05.2023
PRODUCT CONTENT SPECIALIST
NMQ DIGITAL: SIGNIFY
01.2021 - 09.2021
E-COMMERCE EXPERT
NMQ DIGITAL: ROYAL PHILIPS
03.2020 - 01.2021
CONTENT EDITOR, E-COMMERCE SPECIALIST
NMQ DIGITAL: SONY
02.2015 - 03.2020
SPORT REPORTER, EDITOR
HURRIYET NEWSPAPER
01.2014 - 09.2015
REPORTER, EDITOR
BAHCESEHIR NEWSPAPER
12.2009 - 05.2013
BACHELOR OF JOURNALISM -
BAHCESEHIR UNIVERSITY
09.2008 - 09.2013
HIGH SCHOOL -
Emirgan Özdemir Sabancı Lisesi