Personal progress
Sevgi Melis Akıncı
Business Development & Marketing & Brand Director
İstanbul
Summary
Professions;
- Marketing and Business Development Manager
- Account Manager
- Product Manager
- Associate Marketing Project Manager
- Public Relations
- Team Management
- Social Media Management
- Event management
- Marketing strategies
- Pre-accountancy
- Budget Management
- Game Magazine Editor
- First Aid Training
- Unlimited second assistant engineer
After completing my paramilitary higher education at Mersin University, I started my career as a ship machinery engineer at a shipyard in İstanbul. I started to study computer programming at Maltepe University and and to work as an IT specialist at Koç Sistem because of my childhood passion for computers. I worked as a preaccountancy and dispatching managering at the regional directorate/district office of DYO Marmara. I joined in Seti Media as a Gaming PR specialist and a Free2Play editor...to work about computer games, which are my greatest passion.
- Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 12+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Associate Marketing Project Manager
Metaverse Game Studios, Inc.
01.2022 - 03.2022
- I worked as a Brand and Content Manager (contractor) and assisted operations for an upcoming game, Angelic
- I worked in PR, content management, and marketing roles at Angelic.
- Conducted market research to identify customer needs and preferences.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
BigPR-Public Relations Supervisor
BigKazan
11.2016 - 01.2018
- BigKazan is a "go-to-market machine" created for game companies targeting Turkish video games market
- Created ecosystem utilizes various tools and channels to match millions of gamers with games! Please get in touch with us for B2B and B2C services: - BigBox - BigPR - BigKazan Loyalty System Our ecosystem expanded with the region's first integrated gaming platform Gamecell, developed by BigKazan and powered by leading GSM operator Turkcell
- Providing sales, marketing and esports
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Evaluated employee performance and coached and trained to improve weak areas.
Seti Pr Account Manager
setimedia
09.2012 - 06.2015
- As the PR Account Manager of Seti PR, I was responsible for; -Working as a part of an account management team to develop client proposals and to implement the PR activity, -Supporting the PR Manager for all of their activities and strategies,
- Writing, editing and/or localizing press releases, distributing and updating press lists,
- Working on the management of client and media relations, -Organizing and arranging press and community meetings (press organizations, launching, the arrangement of the fairs and stands etc.) for our clients, including all of their elements and details (press invitations, LCV, place arrangement etc.)
- Launching the products (World of Tanks, TIGLON-Hitman, Ragnarok Online, City of Steam), -Sending press to overseas to launch the games,
- Preparing the client reports regularly and attending to client meetings, -Monitoring the media, including newspapers, magazines, journals, broadcasts, newswire, social media, websites and blogs,
- Collating, analyzing and evaluating the media coverages, -Following the international PR trends and adapting them according to the customer needs if necessary,
- Fulfilling multiple client requests, -
- Programming the media planning activities, -Enabling effective and timely communication with third parties,
- Managing the PR aspect of a possible/potential crisis situation.
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
- Contributed to event marketing, sales and brand promotion.
- Presented professional image consistent with company's brand values.
Sales Management
Canay Paint Co.
10.2011 - 06.2012
- Met monthly productivity goals set by sales management.
- Resolved various issues impacting sales management and business operations.
- Increased efficiency in stores by implementing merchandising and sales management programs.
- Resolved complex problems impacting sales management by implementing cost-effective strategies.
- Work cross-functionally with sales, management, and other departments to maintain effective operations.
- Supported sales management teams by supplying training materials, workshops and facilitation support at sales meetings.
- Worked closely with management in observing and actively monitoring sales.
IT Support Specialist
KoçSistem
01.2010 - 10.2011
- Fixed service operation - ADSL and all internet infrastructure operations - Archiving, documentation, etc
- Transactions - Function as the first-level contact for all Information Technology Help Desk issues received via Ticket System
- Troubleshoot IT-related issues using best practices, internal tools, standard troubleshooting techniques and external resources.
- Used ticketing systems to manage and process support actions and requests.
- Created help desk tickets, troubleshot and resolved desktop issues.
Director of Marketing And Business Development
Gaming In Turkey | MENA | EU
04.2022 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
WIGJ Ambassador
Women in Games
- Current
Education
Bilgisayar Sistemleri - Computer And Information Sciences And Support Ser.
Maltepe University
01.2008 - 01.2010
Associate's degree - undefined
Mersin University
11.2005 - 08.2007
Gemi Makina Zabiti -
Mersin University
01.2005 - 01.2007
Skills
Press Releases
Content Development
Content Management
İngilizce (Full Professional)Project Scheduling
Campaign Management
Public and Media Relations
Social Media Platforms
Brand Management
Marketing Campaign Development
Business Development
Project Management
Media Buying
Customer Relationship Management (CRM)
Product Development
Certification
İngilizce(A1-A2) Eğitimi
Interests
Painting
Playing Games
Cooking
Timeline
Director of Marketing And Business Development
Gaming In Turkey | MENA | EU
04.2022 - Current
Associate Marketing Project Manager
Metaverse Game Studios, Inc.
01.2022 - 03.2022
BigPR-Public Relations Supervisor
BigKazan
11.2016 - 01.2018
Seti Pr Account Manager
setimedia
09.2012 - 06.2015
Sales Management
Canay Paint Co.
10.2011 - 06.2012
IT Support Specialist
KoçSistem
01.2010 - 10.2011
Bilgisayar Sistemleri - Computer And Information Sciences And Support Ser.
Maltepe University
01.2008 - 01.2010
Associate's degree - undefined
Mersin University
11.2005 - 08.2007
Gemi Makina Zabiti -
Mersin University
01.2005 - 01.2007
WIGJ Ambassador
Women in Games
- Current