Sevgi Ebru Tayfur
Digital Marketing Specialist
Bursa
Summary
With a background in language education and a strong focus on marketing and management, I bring a well-balanced combination of communication, strategic thinking, and operational leadership. I am currently working full-time as an Education Director at American Culture Language Schools, where I lead academic planning, manage instructors and internal operations, and contribute to student growth and institutional performance. Alongside this role, I work as a freelance digital marketer, managing performance-driven paid media campaigns across Google, Meta, TikTok, and Amazon. Over the past three years, I have developed solid expertise in marketing strategy, campaign optimization, performance analysis, and cross-functional coordination. My experience across both education and marketing has strengthened my ability to manage multiple priorities, adapt quickly to changing needs, and support teams with structure, clarity, and accountability. Fluent in English and French, I am motivated by roles where I can combine strategic oversight with hands-on execution and leadership.
Overview
10
10
years of professional experience
12
12
Certifications
2
2
Languages
Work History
Director of Education
American Culture Language School
09.2025 - Current
Key Responsibilities & Achievements:
-Designed and implemented academic curricula and speaking club programs.
-Led recruitment interviews and trained new teaching staff.
-Conducted parent-teacher meetings and served as the liaison between schools and families.
-Contributed to marketing strategies and student engagement efforts.
Digital Marketing Specialist
Freelance
05.2025 - Current
- Managing Google Ads campaigns for two psychological consultants, focusing on lead generation and local visibility.
- Developed targeted Search and Display strategies tailored for mental health services.
- Implemented conversion tracking, resulting in measurable growth in consultation requests.
Digital Marketing Specialist
Publicis Groupe
01.2024 - 05.2025
- Brands: Karaca, Sephora, Miele, Perrigo, Metro, Skoda, Karcher
- Created and executed digital marketing campaigns across various platforms such as Google Ads, Meta Ads, and TikTok Ads.
- Utilized tools like Google Analytics, analyzed campaign performance, providing actionable insights to optimize strategies and enhance ROI.
- Managed substantial advertising budgets
Biddable Media Executive
Publicis Groupe
01.2023 - 01.2024
- Brands: Karaca
- Created and executed digital marketing campaigns across various platforms such as Google Ads, Meta Ads, and TikTok Ads.
- Utilized tools like Google Analytics, analyzed campaign performance, providing actionable insights to optimize strategies and enhance ROI.
Management Trainee
Publicis Groupe
06.2022 - 01.2023
- Brands: Karaca
- Created and executed digital marketing campaigns across various platforms such as Google Ads, Meta Ads, and TikTok Ads.
English & French Language Instructor | Education Coordinator
Various Institutions
01.2016 - 06.2022
- Institutions: Helen Doron Early English, British Culture Language Schools, Mentora College, American Culture Language Schools, British Town Language Schools, Çağdaş Öncü Schools, Bursa Anadolu High Schools
- Key Responsibilities & Achievements:
- Taught English and French to students aged 6 to 60, tailoring instruction to CEFR levels.
- Designed and implemented academic curricula and speaking club programs.
- Led recruitment interviews and trained new teaching staff.
- Conducted parent-teacher meetings and served as the liaison between schools and families.
- Contributed to marketing strategies and student engagement efforts.
Education
BA - French Language Teaching
Uludag University
12.2018
Skills
Program management
Administrative staff coordination
Instructor coaching
Teamwork
Teamwork and collaboration
Organizational leadership
Problem-solving abilities
Multitasking
Multitasking Abilities
Excellent communication
Decision-making
Adaptability and flexibility
Effective communication
Organizational skills
Certification
Teaching English to Speakers of Other Languages - International Open Academy
Timeline
Director of Education
American Culture Language School
09.2025 - Current
Digital Marketing Specialist
Freelance
05.2025 - Current
Digital Marketing Specialist
Publicis Groupe
01.2024 - 05.2025
Biddable Media Executive
Publicis Groupe
01.2023 - 01.2024
Management Trainee
Publicis Groupe
06.2022 - 01.2023
English & French Language Instructor | Education Coordinator
Various Institutions
01.2016 - 06.2022
BA - French Language Teaching
Uludag University