Sevde Erciyes
Istanbul
Summary
Results-driven digital marketing professional with proven expertise in enhancing brand visibility and managing cross-channel strategies. Skilled in SEO, performance marketing, content development, and AI search optimization. Adept at leading multi-brand portfolios, optimizing digital presence, and aligning marketing initiatives with business goals. Strong analytical mindset with a focus on measurable growth, user experience, and long-term brand positioning.
Overview
5
5
years of professional experience
Work History
Senior SEO & GEO Executive
Kaas Digital
09.2024 - Current
- Managed SEO strategy and execution for 20+ brands across luxury, e-commerce, software, finance and tech industries
- Led full-scope SEO operations across 10+ CMS platforms, optimizing technical, content, and UX performance to drive organic growth
- Executed backlink acquisition and local SEO strategies, increasing Google Business visibility and local search rankings
- Directed GEO (Generative Engine Optimization) efforts, enabling brand presence in AI-generated responses on ChatGPT, Gemini, and Perplexity
Senior SEO Executive
ROIPUBLIC
05.2022 - 09.2024
- Delivered SEO and ASO strategies for 30+ brands across multiple industries, aligning with ROI-focused performance goals
- Conducted technical and competitive SEO audits (on-site/off-site) to identify growth opportunities and ranking gaps
- Built UX-focused optimization frameworks and applied CRO tactics to improve engagement and conversion rates
- Tracked KPIs via Google Analytics, Search Console, and Data Studio; optimized strategies with data-driven insights across 10+ CMS platforms.
Digital Marketing Specialist
Sanction Scanner
04.2020 - 05.2022
- Planned and executed digital marketing campaigns across paid media, social platforms, email, SEO/SEM, and display advertising
- Managed social media strategy, increasing engagement and qualified lead volume across B2B channels
- Tracked and analyzed campaign performance (ROI, CTR, CPA) using analytics tools; optimized based on KPIs and funnel data
- Built and optimized landing pages for lead capture using HTML/CSS; improved conversion rates through UX and A/B testing
Education
Bachelor's Degree - Economics
Marmara University
01-2024
Fair Development Principles in Times of Prosperity and in Times of Crisis
University of Lodz-International Summer School
Poland09.2021
Skills
- Strategic Thinking
- Data analysis
- Solving Problems
- Creativity
- Developing Theory
- Time Management
- Teamwork Skills
- Leadership skills
- Strategic Planning
- Adaptability
- Multitasking
Affiliations
Unparalleled Content – https://unparalleledcontent.com
Founder & Digital Content Creator
11/2024 – Present
Launched and manage a lifestyle platform focused on empowering women through motivational content, fashion, wellness, and career insights. Responsible for end-to-end strategy including content creation, SEO, social media management, branding, and monetization through digital campaigns.
Additional Information
Cultural Awareness Foundation – Kultur Karıncaları Project Volunteer
06/2021 – Present
AIESEC Istanbul – Incoming Global Entrepreneur Team Member (Sales & Operations)
01/2020 – 06/2020
LANGUAGES
English
Upper intermediate (B2)
Turkish
Bilingual or Proficient (C2)
Timeline
Senior SEO & GEO Executive
Kaas Digital
09.2024 - Current
Senior SEO Executive
ROIPUBLIC
05.2022 - 09.2024
Digital Marketing Specialist
Sanction Scanner
04.2020 - 05.2022
Bachelor's Degree - Economics
Marmara University
Fair Development Principles in Times of Prosperity and in Times of Crisis
University of Lodz-International Summer School