SERKAN GUL
Product Manager / Associate Business Analyst
Istanbul
Summary
With 5+ years of experience across e-commerce, payment systems, and retail optimization, I have developed strong skills in analytical thinking, project management, problem-solving under pressure, and effective time management. As an active listener and persuasive communicator, I successfully resolve conflicts with creative solutions. Self-motivated, adaptable, and continuously learning, I thrive both independently and in collaborative team environments
Overview
6
6
years of professional experience
Work History
Product Manager /Senior Business Analyst
Invent Analytics
Istanbul
10.2023 - Current
- Managed entire product lifecycle from ideation to post-launch support
- Solved complex operational problems such as Truck Optimization, Pallet Rolling, Replenishment Cycle Management, Assortment Planning, Store Clustering Management, and Demand Planning, Forecasting
- Worked with fast-paced, highly talented team to develop and prioritize product features and create product roadmaps
- Managed DC Replenishment and Assortment Planning Workflows for billion dollar companies
- Excelled in SQL, Python, Databricks, Airflow Systems, Replit, Cursor and other AI tools
Product Lead
Hepsiburada (NASDAQ: HEPS)
8 2022 - 10.2023
- Prioritized roadmap in order to achieve product goals and metrics
- Extracted and interpreted data patterns to translate findings into actionable outcomes.
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Demonstrated leadership skills in managing projects from concept to completion
- Prioritized roadmap in order to achieve product goals and metrics
Business Analysis Team Lead
Modanisa E-commerce Company
07.2020 - 07.2022
- Created fraud and chargeback process for the company and lowered chargeback rates from %2,3 to %0,001 in 3 months
- Leaded 60 people developer team along with 5 Product Owners in anoperation project for 1 year
- Opened 2 warehouse in different countries and managed the projects bottom to end
- Dealt with a quite deal of data related problems and do some substantial effect on numbers of the company
- Worked closely with Product owners in order to blend Business and Tech mindset for the success of projects
- Used mostly Agile methodology, yet when waterfall method is sensible benefited from it.
Business Growth and Data Analysis Specialist
Trendyol E-commerce Company
11.2019 - 7 2020
- Segmented Marketplace sellers and increased the sales of Medium-Small sized sellers by %80 on average
- Analyzed big data and prepared detailed business reports showing areas that should be improved in short and long run
- Created impactful projects on low sales volume sellers and revived them by negotiating and telling them how to grow
- The projects generated +12 m $ extra revenue in just 4 months period.
Education
Bachelor Degree - Management and Economics
Bosphorus University
Istanbul 09.2015 - 2020.05
Skills
Databricks
Languages
English
Advanced
C1
Turkish
Proficient
C2
Timeline
Product Manager /Senior Business Analyst
Invent Analytics
10.2023 - Current
Business Analysis Team Lead
Modanisa E-commerce Company
07.2020 - 07.2022
Business Growth and Data Analysis Specialist
Trendyol E-commerce Company
11.2019 - 7 2020
Bachelor Degree - Management and Economics
Bosphorus University
09.2015 - 2020.05
Product Lead
Hepsiburada (NASDAQ: HEPS)
8 2022 - 10.2023