Serhat Kalfa

Brand Portfolio: BtcTurk • BtcTurk Kripto • BtcTurk Hisse

· Led annual offline media planning and buying across the BtcTurk brand portfolio.

· Planned and executed sponsorship projects across major sports organizations and large-scale entertainment events.

· Directed brand placement planning and commercial negotiations for BtcTurk's advertising presence at İstanbul Airport.

· Managed relationships with media agency (OMD), creative agency (Tribal Worldwide) and PR consultancy partners to ensure integrated campaign delivery.

· Analysed campaign performance and identified optimisation opportunities to maximise media effectiveness.

Key Accounts: MediaMarkt • Disney

· Developed annual offline media plans aligned with clients' business and marketing objectives.

· Managed campaign implementation, reporting and post-campaign evaluations.

· Coordinated campaign execution across online and offline planning teams.

· Presented strategic media recommendations and campaign performance insights to clients.

· Built trusted client relationships while ensuring seamless campaign delivery.

Key Accounts: H&M • Tchibo • Opel • Pirelli • ACE • Yaşar Holding • Emlak Konut • Logo Yazılım • Cengiz İnşaat • Maxtone

· Led offline media planning and buying activities for multiple national and international brands.

· Produced annual, quarterly and monthly competitive analyses in both Turkish and English.

· Oversaw campaign execution from planning through post-campaign reporting.

· Delivered media recommendations based on market insights and business objectives.

· Executed offline media planning and buying activities across multiple client portfolios.

· Prepared campaign analyses, post-buy evaluations and performance reports.

· Supported integrated communication campaigns from planning to implementation.

· Supported offline media planning operations and campaign implementation.

· Assisted media buying, reporting and campaign coordination processes.