Sercan IZGI

Summary

Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Well-organized and creative Merchandising professional successful at representing consumer tastes and needs in retail market. Accurately assess competition and pursues effective ways to boost sales and reinforce client brands.

Overview

15

years of professional experience

8

years of post-secondary education

2

Languages

Work History

Brand Manager

Enzo Liberti LLC

Delaware

09.2020 - Current

Researched and identified new opportunities for product and brand development.
Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Conducted research and analysis to determine brand positioning and messaging.
Researched market trends to identify customer needs and preferences for strategic planning.
Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Managed budget allocation and resource utilization to maximize marketing ROI.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Created and managed social media campaigns to increase brand engagement.
Attend Fashion Shows

Senior Merchandiser

3S Giyim

Istanbul

01.2016 - 08.2020

Developed and maintained courteous and effective working relationships.
Customer visits , attending fashion shows , making new customers.
Heading of merchandisers with CP reports, review pre production samples and production samples
Heading meetings for quality improvements
Very strong communication and personable skills working across many different departments, ability to digest information logically and deliver in a clear and effective way.
Strong financial and analytics skills tied into Microsoft office skills particularly Excel
Managing successful training and development within the Merchandising team, ensuring implementing best practise across all levels, and enhancing efficiency.
Planning, Budgeting and forecasting
Problem solving and decision making: demonstrates the ability to maximize profit and minimize risk through ongoing strategy review, on-going analysis and providing effective solutions to Senior Management.
Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Skilled at working independently and collaboratively in a team environment.
Manage Custom regulations and logistic operations

Apparel Sourcing and Manufacturing Manager

Sergio Romani

London

11.2012 - 12.2015

Paid attention to detail while completing assignments.
Gained strong leadership skills by managing projects from start to finish.
Worked effectively in fast-paced environments.
Applied effective time management techniques to meet tight deadlines.
Worked flexible hours across night, weekend and holiday shifts.
Passionate about learning and committed to continual improvement.
Learned and adapted quickly to new technology and software applications.
Resolved problems, improved operations and provided exceptional service.
Acted as a team leader in group projects, delegating tasks and providing feedback.
Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Cultivated interpersonal skills by building positive relationships with others.
Proven ability to learn quickly and adapt to new situations.
Worked well in a team setting, providing support and guidance.
Organized and detail-oriented with a strong work ethic.
Identified issues, analyzed information and provided solutions to problems.
Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Exercised leadership capabilities by successfully motivating and inspiring others.
Demonstrated creativity and resourcefulness through the development of innovative solutions.
Developed strong communication and organizational skills through working on group projects.
Strengthened communication skills through regular interactions with others.

Store Manager

Florence Collection

London

08.2010 - 10.2012

Rotated merchandise and displays to feature new products and promotions.
Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Approved regular payroll submissions for employees.
Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Managed inventory control, cash control, and store opening and closing procedures.
Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
Developed and implemented successful staff incentive programs to motivate employees.
Managed purchasing, sales, marketing and customer account operations efficiently.
Trained new employees on proper protocols and customer service standards.

Quality Engineer

Tefas Otomativ

Kocaeli/Gebze

08.2008 - 10.2009

Supported quality team members during corrective action updates.
Coordinated with quality control staff to complete inspections.
Performed quality inspections and drafted reports to detail non-conforming material issues.
Contributed to root cause analysis to determine core reason for failures and errors.
Developed and implemented comprehensive quality assurance program to guarantee organization products met safety and quality standards.
Partnered with senior management to analyze issues and find appropriate solutions.
Developed action plan for company certification using ISO 9000 standard knowledge.
Developed traceability documentation to aid in investigating faults and defects.
Recommended revisions to internal controls and operational and management policies and procedures.
Testing the welding processes under a microscope and report the welding quality to the relevant departments through presentations

Education

Bachelor of Science - Metallurgical And Materials Engineering

Kocaeli University, Kocaeli

09.2004 - 06.2009

High School Diploma -

Bahcelievler Super Lisesi, Istanbul

09.2001 - 06.2004

Skills

Budgeting and Allocation

Market Analysis

Budgeting

Marketing and advertising

Staff Management

Corporate Communications

Strategic planning

Product development

Brand development

Client communication

Partnership monitoring

Promotional planning

Category growth

Apparel Pattern Knowledge

Product knowledge

Merchandising plan creation

Attention to Detail

Data Entry

Manufacturing process controls

ISO 9001 manufacturing standards

Manufacturing specifications

Apparel knowledge

Manufacturing operations

Logistics policies and procedures

Customer service and care

Logistics support and recovery

Software

ERP

SENTEZ

Microsoft Office

Interests

Gym

Soccer

Games

Technology

Timeline

Brand Manager - Enzo Liberti LLC

09.2020 - Current

Senior Merchandiser - 3S Giyim

01.2016 - 08.2020

Apparel Sourcing and Manufacturing Manager - Sergio Romani

11.2012 - 12.2015

Store Manager - Florence Collection