Selin Inanc
Brighton and Hove,UK
Summary
Creative and results-driven Digital Marketeer & Brand Enthusiast with hands-on experience in executing multi-channel marketing campaigns, optimising e-commerce content, and providing actionable market insights. Experienced in working with international brands and cross-functional teams to drive brand growth. Strong analytical, creative thinking, and project management skills with a proactive approach to delivering impactful marketing solutions. Ready to add value to dynamic marketing teams.
Overview
2
2
years of professional experience
10
10
years of post-secondary education
Work history
Marketing Assistant
Nestlé Professional
Istanbul, Turkey
04.2023 - 11.2023
- Managed and tracked purchase orders worth approximately £400K annually, supporting seamless procurement and timely delivery
- Coordinated with over 10 suppliers and internal teams to resolve delivery issues, ensuring smooth operations and maintaining supplier relationships
- Analysed global and local marketing reports to provide actionable insights that supported campaign planning and improved targeting
- Created and presented seasonal trend reports and visual decks, helping to inform product positioning and contributing to noticeable improvement in B2B client engagement
- Assisted in tracking and analysing marketing costs, identifying opportunities to optimise budget allocation
- Collaborated with sales, finance, and supply chain teams to align marketing strategies with broader business objectives
Marketing Assistant
Philips Domestic Appliances
Istanbul, Turkey
05.2022 - 04.2023
- Supported planning and execution of multi-channel marketing campaigns, contributing to increased brand visibility and reaching approximately 100K potential customers
- Conducted in-person market research surveys with over 400 participants, gathering consumer insights that shaped product marketing strategies
- Created and optimised visual assets for e-commerce platforms like Amazon, helping improve product page conversion rates and customer engagement
- Localised global marketing materials, including websites and user manuals, ensuring cultural alignment for the Turkish market
- Developed sales guides and training materials, helping sales teams communicate key product benefits and enhancing customer interactions
- Contributed to UX/UI improvements for a new robot vacuum cleaner launch by providing customer insight-based feedback, supporting better product-market fit
Marketing Intern
Sephora (LVMH Group)
Istanbul, Turkey
06.2021 - 01.2022
- Coordinated with agencies to implement marketing campaigns, contributing to a 15% increase in online engagement during key promotional periods
- Localised global campaigns and creative content, supporting brand consistency while adapting to Turkish consumer preferences
- Designed and distributed weekly newsletters reaching over 5,000 subscribers, helping to drive traffic and boost online sales
- Supported social media and creative teams in launching two new stores, contributing to grand openings that surpassed initial footfall expectations
Education
MSc - Digital Marketing
University of Brighton
01.2024 - 01.2025
BA - Business Administration
Koç University
01.2017 - 01.2022
BA - Psychology
Koç University
01.2018 - 01.2022
Erasmus Program - Exchange
Stockholm Business School
Skills
- Digital strategy development
- Online community engagement
- Influencer outreach
- Campaign evaluation
- Market research
- Interpersonal communication
- Strategic thinking
Additional Information
Vehbi Koç Honor Award, Koç University, 05/01/19,
Vehbi Koç Honor Award, Koç University, 11/01/19,
Mentorship, Business Trip, Koç University Business Administration Club,12/01/17,
P&G Future Female Leaders Turkey,
Turkish, Native, English, Advanced C1 (IELTS Academic score: 7.5)
Timeline
MSc - Digital Marketing
University of Brighton
01.2024 - 01.2025
Marketing Assistant
Nestlé Professional
04.2023 - 11.2023
Marketing Assistant
Philips Domestic Appliances
05.2022 - 04.2023
Marketing Intern
Sephora (LVMH Group)
06.2021 - 01.2022
BA - Psychology
Koç University
01.2018 - 01.2022
BA - Business Administration
Koç University
01.2017 - 01.2022
Erasmus Program - Exchange
Stockholm Business School