Microsoft Office
Selin Et
Sales & Marketing
Istanbul
Overview
13
13
years of professional experience
3
3
Languages
Work History
Startup Founder
Bride & Baby Store
09.2016 - Current
- Leveraged social media platforms for targeted advertising campaigns that boosted online visibility and brand awareness.
- Developed sales strategies that resulted in increased revenue generation year over year.
- Identified new market opportunities, driving expansion efforts into untapped sectors.
- Mentored employees for professional growth, promoting a culture of learning within the organization.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Implemented effective marketing campaigns to increase brand recognition and attract new customers.
- Established strong partnerships with key industry players for greater market presence.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Created and monitored promotional approaches to increase sales and profit levels.
- Developed strong partnerships with other businesses and key industry influencers to allow for collaboration and more significant opportunities for growth.
- Represented organization at industry conferences and events.
- Oversaw divisional marketing, advertising and new product development.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Launched marketing activities for new product lines and market penetration.
Administrative Officer
Fenerbahçe College Kindergarten
09.2014 - 11.2015
- Developed strong relationships with parents and foster open communication regarding student progress.
- Stay in contact with parents and students to review progress, adjust academic plans, and renew enrollments.
- Liaised between school, staff and administrators to coordinate educational program delivery.
- Recognized educational program improvement requirements and supported faculty leaders in developing solutions.
- Coordinated departmental teams to successfully integrate new educational programs.
- Verified student attendance and schedules.
- Observed teachers, documented activities and implemented improvement plans to optimize classrooms.
- Counseled students about rules and policies during school assemblies.
- Coordinated staff and student activities to promote a safe and productive learning environment.
- Communicated with parents to encourage active parental participation in education.
- Answered general marketing department inquiries by email, phone, and mail.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Assisted in the planning and execution of special events, such as class performances, holiday celebrations, and end-of-year ceremonies.
- Contributed to a positive school climate by participating in staff meetings, professional development workshops, and parent-teacher conferences.
- Maintained comprehensive records of each student''s developmental milestones, achievements, and areas for improvement throughout the school year.
- Served as an effective liaison between administration families addressing questions concerns related educational policies procedures expectations.
- Assisted teachers with classroom management and document coordination to maintain positive learning environment.
- Coordinated classroom materials inventory management ensuring adequate supplies were available for daily use while adhering to budgetary constraints.
- Set up visual aids, equipment, and classroom displays to support teacher's lesson delivery.
- Played games with students to increase understanding of subjects.
- Documented student behaviors, interventions, and outcomes to enable lead teacher to address pertinent issues.
- Developed and implemented strategies to improve student engagement.
- Maintained and operated classroom equipment to maximize use and lifespan.
- Helped teachers manage bus loading and unloading.
- Organized and restocked classrooms for upcoming classes, helped teacher prepare instructional material and displays.
Key Account Manager
Istanbul Sabiha Gökçen Airport, ISG
08.2013 - 09.2014
- Key account management for daily operations.
- Maintained strong communication channels with other departments including cabin crew, maintenance staff, and airport authorities for seamless operations.
- Planned and successfully executed the airport’s core business goals and objectives to develop and expand domestic and international routes.
- Increase passenger numbers, add frequencies and expand network and destinations served worldwide, and provide awareness of the airport’s global and regional market.
- Worked on brand awareness and marketing strategies.
- Focused on attracting airlines and new network development.
- Assisted business-to-business marketing efforts.
- Ran several successful events for the airlines that strengthen brand awareness and sales.
- Organize the events for the airlines' first flight to ISG.
- Work to improve the customer satisfaction.
- Developed new route strategies and report to the director
- Prepared terminal aviation services and fuel contracts.
- Communicating with airline executives and organize potential routes & destinations.
- Prepared performance reports and Forecasts of the airport
- Assisted in the management of airline lounges, providing a comfortable environment for premium passengers before their flights.
- Collaborated with colleagues to maintain a clean and organized work environment, promoting professionalism and efficiency.
- Assisted passengers with all needs, ensuring a comfortable and positive travel experience for all customers.
- Participated in pre-flight briefings ensuring clear understanding of flight details.
- Supported marketing efforts through the promotion of airline loyalty programs, leading to increased enrollment numbers among travelers.
Corporate Communications Intern
Koç Holding A.Ş.
04.2013 - 07.2013
- Provided administrative assistance to the Corporate Communications team as needed.
- Assisted with tracking project progress within deadlines while maintaining high-quality work.
- Created compelling content for press releases, newsletters, and social media to increase company visibility.
- Monitored daily news coverage to identify opportunities for the company.
- Assisted in organizing corporate events, ensuring seamless execution and positive attendee experiences.
- Prepared social media posts and videos with eye for viral content strategies.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Supported public relations managers with writing, researching and preparation of materials
- Produced and distributed brochures, newsletters and press kits.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Channel Marketing Specialist
Tanı Pazarlama Ve İletişim A.Ş, Koç Holding
01.2011 - 04.2012
- Developed customized sales tools and collateral materials designed specifically for use by channel partners in their respective markets.
- Developed creative promotional materials tailored to each channel partner''s unique needs and target audience.
- Enhanced partner relationships through continuous communication and support for promotional campaigns.
- Increased brand visibility by developing and executing channel marketing strategies.
- Managed a diverse portfolio of channel partners, maintaining strong relationships and ensuring alignment with corporate goals.
- Analyzed market trends and competitor activities, ensuring the company remained competitive within key channels.
- Collaborated with marketing and sales managers on go-to-market strategy.
- Coordinated channel events and built marketing strategies to support corporate targets.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Created and distributed surveys for data collection and analysis.
- Created customized marketing materials to increase product awareness.
- Identified appropriate marketing channels and target customers for campaigns.
Education
Master of Education Administration And Supervision - Education Administration And Supervision
Yeditepe University
Istanbul, Turkey 04.2001 -
Bachelor of Management Studies - School Of Management
Sabancı University
Istanbul, Turkey 04.2001 -
Skills
Customer Acquisition
Software
Adope Photoshop
Interests
Tennis, Dancing, Saketing, Ice Skating, Kite Surf
Timeline
Startup Founder
Bride & Baby Store
09.2016 - Current
Administrative Officer
Fenerbahçe College Kindergarten
09.2014 - 11.2015
Key Account Manager
Istanbul Sabiha Gökçen Airport, ISG
08.2013 - 09.2014
Corporate Communications Intern
Koç Holding A.Ş.
04.2013 - 07.2013
Channel Marketing Specialist
Tanı Pazarlama Ve İletişim A.Ş, Koç Holding
01.2011 - 04.2012
Master of Education Administration And Supervision - Education Administration And Supervision
Yeditepe University
04.2001 -
Bachelor of Management Studies - School Of Management
Sabancı University
04.2001 -