SELEN GURSOY
Creative and Strategic Marketing Professional
Istanbul
Summary
Creative and strategic marketing professional with 10+ years of experience driving conversation, and brand love across live entertainment, film, music and culture. Proven success in leading global to local strategy and creating cultural relevance through powerful, story driven 360 campaigns. Adept at crafting bespoke strategic ideas that transcend traditional marketing, from screenings and talent partnerships to art activations and original content production. Currently leading PR, digital and influencer marketing at LEGO Turkey, where I shape the local expression of global campaigns through culturally resonant, multi channel initiatives. Previously led marketing at MUBI, doubling subscriber base in one year by combining global strategy with local cultural nuance, original content, and creator ecosystems. Hands-on experience in ATL, PR, influencer strategy, content development, events, and paid / earned media, with a strength in cross functional collaboration and stakeholder alignment.
Overview
14
14
years of professional experience
2
2
Languages
Work History
PR & Digital Marketing Manager, Turkey and CAT
The LEGO Group
05.2023 - Current
- Led culturally relevant PR projects that translated global brand moments into culturally resonant local experiences ranging from immersive exhibitions to celebrity-led content and screenings to activate global brand moments in Turkey, beyond traditional earned media.
- Built market-only PR narratives through bespoke activations, experiential events, screenings, high-profile partnerships, to align brand purpose with local culture.
- Owned the strategy and execution of local campaigns, developing full 360 comms plans across ATL, PR, digital, and influencer.
- Built and scaled the influencer strategy from scratch, launching 100+ content-first creator collaborations in 2 years, with strong alignment between talent voice and brand values.
- Produced the first locally developed, talent led brand content in the Turkish market.
- Applied the OESP framework across paid and earned touchpoints to amplify local projects.
- Managed PR agency operations, creative alignment, and crisis navigation.
- Played a key role in positioning TR as the leading market for kids audience growth in the region driven by culturally led storytelling and emotional resonance.
Marketing Manager, Turkey
MUBI
04.2021 - 12.2022
- Built and led the marketing function for MUBI in Turkey with strategic insight, translating global brand vision into relevant, high-performing local campaigns.
- Orchestrated the localization of global campaigns, adding cultural resonance through strategic partnerships, seasonal promos, and creator content.
- Worked cross-functionally with global digital, creative, PR, and analytics teams to ensure cohesion and local success.
- Led and mentored a team, overseeing the professional development of the Marketing Coordinator and Marketing Assistant.
- Built a sustainable brand presence by embedding MUBI within the independent cinema, art, and design culture in Turkey
- Grew paid subscriber base by +100% in one year by:
- Led influencer strategy from scratch and executing it hands-on.
- Launched original event activations and local premiere screenings.
- Planned full go-to-market campaigns for local releases, from creative strategy, trailer production to social content to press & PR.
Digital Account Executive
Universal Music Group
05.2019 - 04.2021
- Managed strategic relationships with DSPs (Spotify, Apple, YouTube Music, Fizy) to optimize content visibility and audience growth.
- Collaborated on global launches, localized release strategy, and editorial promotion.
- Bridged marketing and content teams to align brand campaigns with artist milestones and cultural moments.
Project Manager
Alaaddin / P&G
10.2018 - 04.2019
- Led SEO and content optimization projects for P&G brands, driving +60% monthly traffic growth.
- Established Google Ads and CRM systems, combining performance marketing with brand storytelling.
Digital Marketing & Content Specialist
Zorlu Performing Arts Center
10.2015 - 06.2018
- Recruited at first as a digital marketing specialist for the company whose only prior digital marketing had been a small number of ads on Facebook. Developed the digital marketing strategy for over 400 events per season, increasing digital budget share from 10% to 50% while driving revenue growth through targeted campaigns.
- Successfully created a cohesive brand identity and a social media presence, organically growing the community base from 9k to 150k in one year by creating engaging, data-driven content strategies.
- Coordinated the development of new websites. Optimized the website structure through user behavior analysis, resulting in a 200% increase in website traffic.
Digital Marketing & Content Specialist
Jatomi Fitness
11.2014 - 09.2015
- Managed digital channels in line with global strategy, creating daily content across platforms.
PR Assistant
Pozitif Music
05.2012 - 09.2012
- Coordinated press relations and interviews for live music events; wrote pre/post event releases. One Love Festival, RHCP, Nouvelle Vague, Jessie J, Akbank Jazz Festival
Jr. Copywriter
V for Viral Agency
06.2011 - 12.2011
- Managed social media accounts and developed original campaigns for key brands, driving engagement and follower growth. KFC, Pizza Hut, Schwarzkopf, Essensity, BC Bonacure, Osis
Education
Bachelor of Arts - Communications and Public Relations
Istanbul Bilgi University
04.2001 -
High School - undefined
Kadıköy Anadolu High School
Skills
- 360° Integrated Campaigns (ATL, PR, Digital, Influencer, Owned Media)
- Global to Local Campaign Strategy & Localization
- Influencer Marketing & Talent Partnerships
- Experiential & Event Marketing
- Creative Briefing, Content Strategy, and Production
- Stakeholder Alignment & Cross-Functional Collaboration
- Media Planning & Budget Oversight
- Data Led Decision Making (KPI Tracking, Campaign ROI)
Timeline
PR & Digital Marketing Manager, Turkey and CAT
The LEGO Group
05.2023 - Current
Marketing Manager, Turkey
MUBI
04.2021 - 12.2022
Digital Account Executive
Universal Music Group
05.2019 - 04.2021
Project Manager
Alaaddin / P&G
10.2018 - 04.2019
Digital Marketing & Content Specialist
Zorlu Performing Arts Center
10.2015 - 06.2018
Digital Marketing & Content Specialist
Jatomi Fitness
11.2014 - 09.2015
PR Assistant
Pozitif Music
05.2012 - 09.2012
Jr. Copywriter
V for Viral Agency
06.2011 - 12.2011
Bachelor of Arts - Communications and Public Relations
Istanbul Bilgi University
04.2001 -
High School - undefined
Kadıköy Anadolu High School