Selda Odabaşı
Marketing Coordinator
Istanbul
Overview
16
16
years of professional experience
13
13
years of post-secondary education
Work History
Marketing Manager
Yaphane Tasarım
01.2018 - Current
- Identify and develop strategies within the brand to engage and interact with audience on all Social Media platforms
- The day-to-day management of advertising campaigns and analyzing the previous campaigns
- Monitoring diy contents delivered by the team and provide feedback including photo & video shootings and all creative works
- Planning digital marketing operations (Google Ads, Facebook, Instagram) and creating advertising strategy with the agency
- Managing and developing the relationship with the B2B customers
- Organizing teamwork and analyzing the progress on delegated tasks
- Setting clear strategies and goals for customer experience, and ensure brand clarity and integrity in all modes of communication
- Research relevant content creators/freelancers/influencers and contact them on a regular basis and build relationships
- Identify tactical opportunities to develop the business and recommend appropriate courses of action
- Review competitor activity and ensure tactical opportunities to develop the business.
Sales Coordinator
Blachere Illumination France
05.2013 - 12.2017
- Responsible from all sales activities within the region and to discover new opportunities and customer needs
- To initiate customer visits, to develop and maintain strong customer relationships
- Developing opportunities to increase the sales and to check the products’ availability with the HQ in France
- Preparing presentations, proposals, plans, contact reports as necessary
- Achieve growth and sales targets according to the company strategies by successfully managing the sales team and sales activities
- Participate in identifying new market fields and products
- Monitor and follow up the achievement of the targets by the sales team with visits, calls, meetings, regular reports etc
- Manage and develop the key account customers directly
International & Trade Marketing Specialist
Praktiker AG
08.2007 - 10.2013
- Managing and planning 360° marketing mix of the brand according to general brand strategy and company targets
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews
- Assisting to determine the brand strategy which contributes to business strategy and commercial plans via market analyses & consumer research
- Following up the new trends especially in the do-it-yourself sector & competitors and providing reports monthly
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews
- Following up the new trends especially in the do-it-yourself sector & competitors and providing reports monthly
- Revision of corporate identity designs and planning brand positioning for approval
- Supporting all marketing departments on website issues to make sure that they reflect company, products services and ultimately the brand
- Checking all Praktiker Int'l printed matters according to the standardizations set by the Praktiker Int'l Marketing Department
- Determination and implementation the standards of POP materials inline with monthly campaign in the stores
- Collecting the demands of the stores periodically for printed materials, local and cross sales campaigns and prepare reports to his superiors and negotiate with related third parties for all digital and offset printed material
- Defining the instore advertisement areas that can be used for suppliers and 3rd parties, and negotiating with the suppliers
- Arranging demo activities and special exhibitions with the suppliers within Praktiker standards for supporting the sales
- Preparing yearly plan for sector - related fairs and equivalent organizations to follow up sales & brand image
- Preparing feasible cross sell, segmented campaigns with 3rd parties to attract new customers
- Preparing and follow up yearly plan with marketing director for outdoor advertising & providing a coordination with creative agency, printing house and media buying agency
Education
Master of Arts - Marketing
Istanbul Bilgi University
04.2001 - 01.2014
No Degree -
Yeditepe University
04.2001 -
French Courses -
Institut Priveè Campus Langues Paris
09.2006
Bachelor of Arts - English Language And Literature
Istanbul University
Istanbul 04.2001 -
Skills
Integrated Marketing, Marketing Communications, Brand Management, Event Planning, Campaign Management, Marketing Strategy, Project Coordination
Birth Place
Istanbul
Personal Information
- Date of Birth: 1983
- Driving License: B Class, A2 Class
Timeline
Marketing Manager
Yaphane Tasarım
01.2018 - Current
Sales Coordinator
Blachere Illumination France
05.2013 - 12.2017
International & Trade Marketing Specialist
Praktiker AG
08.2007 - 10.2013
Master of Arts - Marketing
Istanbul Bilgi University
04.2001 - 01.2014
No Degree -
Yeditepe University
04.2001 -
Bachelor of Arts - English Language And Literature
Istanbul University
04.2001 -
French Courses -
Institut Priveè Campus Langues Paris