Sedat Mutlu
Industrial Engineer
Istanbul,34
Summary
Visionary senior leader in E-commerce and FMCG sectors with 18 years of experience making excellent decisions based on customer feedback and company research. Obsessive focus on customer satisfaction led to increased market share. Specializing in sales, marketing and supply chain departments. Well-respected for leadership, integrity and innovation.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Head of Commercial - Trendyol International
Trendyol
1 2024 - Current
- Own P&L for topline and bottom line
- Work closely with GR and PR team to enrich collaboration
- Scale International business by increasing customer base
- Regions - Gulf, CEE, and Azerbaijan.
Head of Retail Business
Trendyol
12.2021 - 01.2024
- Establish and Lead Retail business
- Lead and Manage category and planning teams
- Own Retail P&L for topline and bottom line
- Scale the Retail business by automating the processes
- Onboard the top vendors.
Senior Category Manager
Amazon
08.2020 - 12.2021
- Category management for TVs and Apple brands
- P&L management for the category - Topline and Bottomline
- Lead procurement for TVs, Soundbars, and Projectors
- Activity and Promotion calendar management.
Senior Instock Manager
Amazon
06.2019 - 08.2020
- Responsible for Forecasting, Inventory management, Purchase order management, and Replenishment for relevant categories
- Own FastTrack, Delivery Experience, and OOS KPIs
- Manage supply chain processes for Wireless, Camera, Electronics, and TV categories
- Deal management and EDI process POC in the Supply Chain.
Demand and Customer Collaboration Senior Manager
PepsiCo
06.2018 - 06.2019
- Lead Demand Planning and Customer Collaboration department Team management
- Build customer-focused SC strategy and JBP plans with key accounts
- Lead Prolink (planning tool) project as a Supply and Demand Planning business owner
- Design and improve demand planning processes based on the S&OP cycle
- Focus on short and long-term forecasting
- Manage weekly demand at sku and DC levels.
Demand Management Senior Manager
PepsiCo
10.2016 - 06.2018
- Lead demand planning department
- Design and improve demand planning processes based on the S&OP cycle
- Focus on short and long-term forecasting
- Manage weekly demand at sku and DC levels
- New Product launch planning.
Supply Chain Planning Manager
Mondelez International
06.2015 - 10.2016
- Inventory management
- APO SNP and PP modules process design and implementation
- Team Building/Management across Planning
- Process Alignment and Best Practice Sharing across the region.
Demand Planning Manager
Mondelez International
10.2012 - 06.2015
- Responsible for the Chocolate category for UK&I, Nordic, and CE areas (13 countries)
- Lead matrix organizations in the markets
- Interacted with local sales and marketing teams to understand demand forecast drivers.
- Manage x-functional and x-country projects
- Implement EU WOW for demand planning in the CE area.
Demand Planning Analyst
Mondelez International
09.2011 - 10.2012
Supply Chain Planner
Mondelez International
04.2008 - 09.2011
Material Planning Engineer
Toyotetsu
06.2007 - 04.2008
Production Engineer
Corning Cable Systems
01.2006 - 12.2006
Education
Bachelor of Science - Industrial Engineering
Marmara University
Istanbul, 34 01.2001 - 04.2006
Skills
Leadership
P&L Management
Analytical Skills
Project Management
Strategic Planning
Business development and planning
Networking and relationship building
Vendor Management
Contract Negotiation
Timeline
Head of Retail Business
Trendyol
12.2021 - 01.2024
Senior Category Manager
Amazon
08.2020 - 12.2021
Senior Instock Manager
Amazon
06.2019 - 08.2020
Demand and Customer Collaboration Senior Manager
PepsiCo
06.2018 - 06.2019
Demand Management Senior Manager
PepsiCo
10.2016 - 06.2018
Supply Chain Planning Manager
Mondelez International
06.2015 - 10.2016
Demand Planning Manager
Mondelez International
10.2012 - 06.2015
Demand Planning Analyst
Mondelez International
09.2011 - 10.2012
Supply Chain Planner
Mondelez International
04.2008 - 09.2011
Material Planning Engineer
Toyotetsu
06.2007 - 04.2008
Production Engineer
Corning Cable Systems
01.2006 - 12.2006
Bachelor of Science - Industrial Engineering
Marmara University
01.2001 - 04.2006
Head of Commercial - Trendyol International
Trendyol
1 2024 - Current
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