Seda Gürkaynak

• Developed, maintained and utilized diverse client base.

Reporting to the Country General Manager and also a member of the Marketing, Communications and Corporate Citizenship Leadership Team in MEA:

• Built high-performing teams by recruiting top talent and providing ongoing support through professional development programs.
• Directed high-impact projects from conception to completion, consistently delivering on time and within budget constraints, with specific focus on:

Brand Awareness - Attract, engage, and easily discover IBM in ways that naturally align to audience interests and needs

Consideration –Create a belief that IBM offerings and services can directly help with the specific needs of clients/prospects

Demand – Make it easy to try and buy IBM products and services with targeted, relevant offers that align to the IBM sales plays

in the market via integrated marketing approach including digital, social media, ecosystem and event marketing and also leveraging appropriate communication channels

• Conducted routine inspections to check quality and compliance with established specifications.

• Ensuring the return on investment and yield from all marketing campaigns to support business growth across +70 countries in Middle East and Africa Region
• Focusing on the effective design and execution of response lead management and seamless customer experience.

• Organized successful marketing events and campaigns, showcasing products or services effectively to potential customers or partners.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.