Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Hobbies
Timeline
Generic
Ş. Seda Ersoy

Ş. Seda Ersoy

International Category Manager-Footwear
Istanbul

Summary

I am a category manager in my current job. Now I would like to work another company where I can gain more global experience and learn new skills.

I trust myself to coordinate teams to organize all management of category, production, buying processes for every kind of products.

I have 15 years experience for local and international organizations.

I have experience of footwear, accessories, textile label manufacturing and cosmetic. Also have experience on buying, merchandising, planning and production&sourcing processes.

Overview

2026
2026
years of professional experience
7
7
Certifications
2
2
Languages

Work History

International Category Manager

Flo Mağazacılık Ve Pazarlama A.Ş
2024 - Current

Preparing whole collection of sport category-footwear for Kazakhstan, Morocco, Georgia, Iraq, Ukraine and Kenya countries.

Following trend analyze and organize store visitations to see the general view on the stores and competitive analysis.

Building the collection by participating in Canton fairs and visiting Chinese suppliers.

Working out local prices twice a year for the collection to be displayed in stores

Local purchasing processes, contract management, and the creation of seasonal collections for Nike, Adidas, and Puma brands in Kazakhstan, Morocco, Georgia, and Iraq.

Manage sourcing and merchandising process and decide to strategy of sourcing.

Present the collection to top management in the showroom twice a year.

Working in coordination with the visual department during BTS and campaign periods to determine the products to be displayed.

Selection of products to be allocated to stores during transition and mid-season periods


International Category Executive

Flo Mağazacılık Ve Pazarlama A.Ş
2022 - 2024

Preparing whole collection of sport category-footwear for Kazakhstan, Morocco, Georgia, Iraq, Ukraine and Kenya countries.

Following trend analyze and organize store visitations to see the general view on the stores and competitive analysis.

Local purchasing processes, contract management, and the creation of seasonal collections for Nike, Adidas, and Puma brands in Kazakhstan, Morocco, Georgia, and Iraq.

Selection of products to be allocated to stores during transition and mid-season periods

Planning and Purchasing Manager

GSS Commerce
2020 - 2022

Planning product management for online markets according to sales of previous months and current trends.

To take an active role in the creation of appropriate stocks during the campaign periods.

Taking action by analyzing how online channels perform according to the plan created and understanding the differences that occur according to the plan.

To guide the collection formation by working in coordination with the purchasing team with the analysis and reporting that it will prepare on e commerce needs.

To follow the product supply process, to inform the relevant units in case of possible delay.

To support the collection creation process for bags, glasses, watches, and other new products, to manage the operational process required for the products entering the goods acceptance process (RPT - New product) to be opened to the online marketplaces.

Taking action to determine the products that are inactive in stock and put them up for sale.

Daily sharing of the production plan list of products that are missing according to the critical inventory report with the cosmetics production department

Term tracking of retail orders by controlling them with production planning.

Organizing consumables such as bottles, labels, and boxes according to cosmetic stock planning to pass the order.

Keeping and analyzing the monthly product sales report

Key Account Manager

Sml Global Apparel Branding And Packaging
2019 - 2020

To be a team manager of customer representatives who support the label supply of textile manufacturers in Turkey and abroad that produce brands such as H&M, Next, Benetton, George, Oviesse, Reel, Sportalm,

Build strong relationships with customers to act as a bridge between the Turkey office, the abroad office, and the textile manufacturer by samples, pricing, sales, and after-sales support correspondence in projects from our offices abroad that work in cooperation with brands.

To act as a bridge between Turkey office, abroad office and textile manufacturer by samples, pricing, sales and after- sales support correspondence in projects from our offices abroad that work in cooperation with brands.

To determine the raw materials that need to be purchased according to sales trends and inventory every month.

To plan the decision to purchase raw materials by sea or by air from far eastern countries according to the needs of the cost and project quantities.

Make operational decisions, considering immediate and long- term implications, benefits and costs, and risks associated with alternatives, to create, implement and monitor the success of a business plan for all brands

In the event that customer representatives transfer the issue in case of a crisis related to orders; to organize the relevant departments by stepping in and managing the process in a way that does not victimize the customer.

To gain new projects by making brand office and customer visits with the sales team and to report to the sales manager by implementing these projects.

Monthly preparation of the sales report.

Monthly checking status of raw materials.

Customer Service Executive

Sml Global Apparel Branding And Packaging
2016 - 2019

To lead the team of customer representatives of UK brands To assist key account manager. Daily checking of the production and delivery process.

Uptading to the customers about the production or on a critical path Checking of the all sample development and approval process Providing flow of information between customers and UK Office Monthly preparing of selling report.

Monthly checking of the status of raw materials.


Customer Representative

Sml Global Apparel Branding And Packaging
2014 - 2016

To be responsible for brand of Arcadia Group. ( Topshop, Topman, Wallis, Miss Selfridge, Dorothy Perkins, Evans).

Entering the datas to the system and following up the all steps of process.

Following up on the developing samples and presenting them to the customers.

Updating the customers about the production or on a critical path

SME Banking and Commercial Banking

Denizbank A.S
2010 - 2011

To get in touch with a new customers and gain a new projects. Marketing of bank products.

To analyze income statement

To revise the credit files every 6 months

To chase the risk of customer loan fields

To make a credit pricing.

To sort out problems of the customers and to ensure customer satisfaction.

Intern

Denizbank A.S
2007 - 2007

Education

M.D. - International Business Management

Marmara University
04.2001 -

BBA - Business Administration

Uludag University
Bursa
04.2001 -

High School Diploma -

Cemberlitas Anatolian High School
04.2001 -

Skills

    Strategic sourcing

    Supplier contracts

    Vendor relations

    Sales tracking

    Trend Analysis

    Category development

    Pricing strategy

    Product management

Certification

Excel/ Istanbul Moda Academy

Additional Information

Master's Degree Project: Container Transportation and analysis of the situation in Turkey (Sample Port: YILPORT)

Denizbank- The first of SME Banking Management Trainee

Uludag University- Certificate of honor

Hobbies

Rowing

Hiking

Timeline

Etkili Insanların 7 Alışkanlığı/ Flo Academy

08-2025

Beden Dili Jest-Mimik/ Flo Academy

08-2025

Excel/ Istanbul Moda Academy

03-2018

Excellence Communication and Body Language/ Istanbul Moda Academy

03-2018

English/ Galatasaray University / Upper Degree

02-2013

Tecnics of Marketing / Denizbank

01-2011

International Business /Denizbank

01-2011

M.D. - International Business Management

Marmara University
04.2001 -

BBA - Business Administration

Uludag University
04.2001 -

High School Diploma -

Cemberlitas Anatolian High School
04.2001 -

International Category Manager

Flo Mağazacılık Ve Pazarlama A.Ş
2024 - Current

International Category Executive

Flo Mağazacılık Ve Pazarlama A.Ş
2022 - 2024

Planning and Purchasing Manager

GSS Commerce
2020 - 2022

Key Account Manager

Sml Global Apparel Branding And Packaging
2019 - 2020

Customer Service Executive

Sml Global Apparel Branding And Packaging
2016 - 2019

Customer Representative

Sml Global Apparel Branding And Packaging
2014 - 2016

SME Banking and Commercial Banking

Denizbank A.S
2010 - 2011

Intern

Denizbank A.S
2007 - 2007
Ş. Seda ErsoyInternational Category Manager-Footwear