Sarp Ganioğlu
Senior Campaign&Growth Specialist
Istanbul
Summary
Experienced with specialized task execution and strategic implementation. Utilizes effective problem-solving techniques to enhance operational processes. Track record of fostering team collaboration and ensuring project success.
Overview
4
4
years of professional experience
11
11
years of post-secondary education
3
3
Languages
Work History
Senior Campaign&Growth Specialist
Vodafone
12.2024 - Current
- Creating annual campaign plans and developing strategies in line with trends and seasonality.
- Managing the operations of planned campaigns and creating visual briefs and carrying out follow-up processes.
- Measuring campaign performance with ROI analyses and designing innovative strategies based on sales analyses. (Measuring the return on investment of campaigns and developing new strategies by performing sales analyses.)
- Preparing push and SMS communication plans and targeting the right audience.
- Preparing an update presentation to the CEO every quarter. Conducting competitor analyses. Conducting annual budget forecasts.
- Conducting end-of-month reconciliation transactions and following up on invoices.
- Following up on monthly and annual P&L. Coordinating with Product, UI/UX and Analytics teams to perform A/B tests of developments.
- Preparing newsletter content monthly and strengthening communication within the team. Conducting complaint processes in coordination with customer services.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
Senior Loyalty Specialist
Vodafone
12.2023 - 12.2024
- Established strong relationships with key clients through consistent follow-ups and personalized attention.
- Partnered with third-party vendors to provide additional perks within the loyalty program framework, expanding member benefits range.
- Skilled in identifying and cultivating long-lasting strategic partnerships to enhance business opportunities.
- Proven track record in securing new clients, negotiating deals with director/c-level contacts and successfully upselling to existing customers.
- Took part in the process of expanding and expanding the collaborations of approximately 50 or more companies from every sector such as Migros, Opet, Les Benjamins, Kahve Dünyası, İspark, Havaist.
- Developed budgeted and non-budgeted campaigns in 3 categories: separately for the Freezone customer base, separately for the Red Premium audience, and separately for the Red Business side.
Marketing Communications Specialist
Wingie Enuygun
11.2022 - 11.2023
- Doing market researchers potential collaborations regarding Enuygun
- Preparing corporate presentations providing presentational duties that are requested by other departments
- Preparing the listing of the communication packages of the participating brands regarding our campaign
- Providing 360 marketing including the banner/push/mailing/story etc
- Managing the process of flight, bus, car rental and hotel reservation campaigns within the company
- Setting up campaigns with external brands (Türk Telekom, S Sport Plus, BluTV, Baydöner etc.), managing and organising design, social media, content and campaign details
- Taking an active role in the advertising process of the brand, monitoring the outdoor and indoor advertising process
- Generating new content ideas on the social media side and providing support to that side
Media & Partnership Specialist - Commercial/Marketing
Modanisa
03.2022 - 10.2022
- Doing market researchers potential collaborations regarding Modanisa
- Preparing corporate presentations providing presentational duties that are requested by other departments
- Preparing the listing of the communication packages of the participating brands regarding our campaign
- Providing 360 marketing including the banner/push/mailing/story etc
- Preparing reports using supplier data on Qlik sense program and then preparing reports to the board for partnership purposes
- Preparing and reporting global PR and CRM strategies
- Following up the campaign and mailing processes of customers using Salesforce
- Preparing the designs of the supplier brands while also creating reports using Figma designing platform
- Providing communication and partnership process with domestic and international brands that we can partner with Modanisa
- Directing traffic to colleagues regarding our important sponsorship campaigns of the brands
Marketing Assistance Specialist
Modanisa
09.2020 - 11.2022
- Responsible for operating and controlling campaign plans of TURKEY
- Making competitor analysis on weekly basis
- Managing daily push and website operations
- Organizing the relationships among other departments (Design, Pricing etc.)
- Creating destination URLs and landing pages
- Reporting banner and push performances
- Creating ideas for content and determining the segments of omnichannel customer communication: e-mail, SMS and push notifications
- Managing sorting processes
- Informing the Digital Marketing department about the campaign plans
Education
Minor - Faculty of Business Management
Bahcesehir University (BAU)
09.2015 - 06.2019
Faculty of Advertising - 100% English
Bahcesehir University (BAU)
09.2014 - 06.2019
High School - %100 English
Istek Vakfı High School
09.2010 - 06.2013
Skills
- Advanced Excel
- MS Office
- Photoshop Exclusive
- Product Development
- Customer Communication
- Public Speaking
- Brand Development
- Strong Teamwork
- Customer Insight
Websites
Personal Information
Date of Birth: 06/30/95
References
Gonca Basa Arslan, Media and Partnership Manager, Modanisa 05414058356
Buket Üngör Kabacı, Key Account and Campaign Management Manager, Chippin 05343297306
Pelin Çakmaklı, Partnership and Travel Manager, Vodafone 05423878530
Timeline
Senior Campaign&Growth Specialist
Vodafone
12.2024 - Current
Senior Loyalty Specialist
Vodafone
12.2023 - 12.2024
Marketing Communications Specialist
Wingie Enuygun
11.2022 - 11.2023
Media & Partnership Specialist - Commercial/Marketing
Modanisa
03.2022 - 10.2022
Marketing Assistance Specialist
Modanisa
09.2020 - 11.2022
Minor - Faculty of Business Management
Bahcesehir University (BAU)
09.2015 - 06.2019
Faculty of Advertising - 100% English
Bahcesehir University (BAU)
09.2014 - 06.2019
High School - %100 English
Istek Vakfı High School
09.2010 - 06.2013