Summary
Overview
Work History
Education
Additional Information
Software
Timeline
Generic

Said Ahmed Keleş

Marketing Operations Expert
Istanbul

Summary

Results-driven CRM & Marketing Communications Specialist with strong expertise in managing omnichannel customer journeys, automated campaigns, and payment systems communications. Proven track record in orchestrating bulk and segmented email, SMS, and push notification flows, optimizing delivery data, and analyzing affluent customer segments to drive engagement. Adept at bridging business and technical requirements through close cross-functional collaboration with IT, product marketing teams, and external MarTech vendors to streamline communication infrastructure, reporting, and lifecycle automation.

Overview

1
1
Language
13
13
years of professional experience

Work History

Marketing Operations Specialist

Garanti Bankası A.Ş
01.2026 - 09.2026

Managed, monitored and executed bulk/segmented SMS and email communications for credit card campaigns and notifications.

Analyzed/prepared weekly and monthly performance reports covering payment systems communications.

Partnered closely with Product and Campaign teams to align marketing schedules, prioritize deployment pipelines and track delivery milestones.

Developed targeted campaign scenarios and optimized audience delivery data to maximize engagement and conversion rates.

Executed in-app and push notification communications for credit card portfolios.

Scheduled and deployed automated bulk communication journeys, including onboarding and welcome programs.

Affluent customer profiling.

Deployed content updates across mobile application pages.

Liaised with third-party vendors and marketing technology providers to optimize tool utilization and resolve technical needs.

Collaborated with IT teams to troubleshoot, streamline and scale automated customer communication infrastructure.

Designed end to end SMS and email journey flows, developed performance dashboards and led cross-departmental training sessions on communication workflows.

Marketing Operations Expert

Garanti Ödeme Sistemleri A.Ş.
04.2023 - 12.2025

Executed and monitored bulk and segmented SMS and email communications for credit card campaigns and transactional notifications, enhancing customer engagement.

Analyzed and prepared weekly and monthly performance reports covering payment systems communications.

Partnered closely with Product and Campaign teams to align marketing schedules, prioritize deployment pipelines, and track delivery milestones.

Developed targeted campaign scenarios and optimized audience delivery data to maximize engagement and conversion rates.

Scheduled and deployed automated bulk communication journeys, including onboarding and welcome programs.

Liaised with third-party vendors and marketing technology providers to optimize tool utilization and resolve technical needs.

Collaborated with IT and systems teams to troubleshoot, streamline, and scale automated customer communication infrastructure.

Designed end to end SMS and email journey flows, developed performance dashboards.

Marketing Operations Asistant

Garanti Ödeme Sistemleri A.Ş.
10.2021 - 04.2023

Managed, monitored, and executed bulk and segmented SMS and email communications for credit card campaigns and notifications.

Analyzed and prepared weekly performance reports covering payment system communications.

Partnered closely with Product and Campaign teams to align marketing schedules, prioritize deployment pipelines and track delivery milestones.

Developed targeted campaign scenarios and optimized audience delivery data to maximize engagement and conversion rates.

Accountant

MZA Soğutma İklimlendirme
06.2020 - 11.2021

Processed daily invoice entries and maintained accurate general ledger records in compliance with accounting standards.

Monitored customer and vendor current accounts, tracking and executing timely payment and collection cycles.

Prepared bank reconciliation reports and investigated discrepancies across bank balances and internal ledger accounts.

Supported month-end closing procedures and assisted in preparing core financial reports and statements.

Monitored corporate operational expenses and organized financial documentation for auditing, reporting, and systematic archiving.

Collaborated across departments to resolve discrepancies related to invoices, payments, and account balances.

Assisted in preparing required documentation and schedules for tax filings, internal controls, and external financial audits.

Accounting Intern

Yeminli Mali Müşavir Tarık Çetinkaya
09.2013 - 06.2014

Supported in the compilation of financial statements and reports, maintaining precision and adherence to rules.

Performed account reconciliations, identified discrepancies and suggested corrective actions.

Assisted with the audit process by preparing documentation and liaising with external auditors.

Maintained accurate records of transactions by using accounting software to ensure data integrity.

Education

MBA - Business Administration And Management

Okan University
Istanbul
04.2001 -

BBA - Business Administration And Management

University of Kırklareli
Kırklareli
04.2001 -

Additional Information

Military Status: Exempt

Driver's License: Class A and B

Software

SAS

Microsoft Sql

Evam

Unica

Euro Message

Microsoft Office

Qlik Sense

Timeline

Marketing Operations Specialist

Garanti Bankası A.Ş
01.2026 - 09.2026

Marketing Operations Expert

Garanti Ödeme Sistemleri A.Ş.
04.2023 - 12.2025

Marketing Operations Asistant

Garanti Ödeme Sistemleri A.Ş.
10.2021 - 04.2023

Accountant

MZA Soğutma İklimlendirme
06.2020 - 11.2021

Accounting Intern

Yeminli Mali Müşavir Tarık Çetinkaya
09.2013 - 06.2014

MBA - Business Administration And Management

Okan University
04.2001 -

BBA - Business Administration And Management

University of Kırklareli
04.2001 -
Said Ahmed KeleşMarketing Operations Expert