SAS

Results-driven CRM & Marketing Communications Specialist with strong expertise in managing omnichannel customer journeys, automated campaigns, and payment systems communications. Proven track record in orchestrating bulk and segmented email, SMS, and push notification flows, optimizing delivery data, and analyzing affluent customer segments to drive engagement. Adept at bridging business and technical requirements through close cross-functional collaboration with IT, product marketing teams, and external MarTech vendors to streamline communication infrastructure, reporting, and lifecycle automation.
Managed, monitored and executed bulk/segmented SMS and email communications for credit card campaigns and notifications.
Analyzed/prepared weekly and monthly performance reports covering payment systems communications.
Partnered closely with Product and Campaign teams to align marketing schedules, prioritize deployment pipelines and track delivery milestones.
Developed targeted campaign scenarios and optimized audience delivery data to maximize engagement and conversion rates.
Executed in-app and push notification communications for credit card portfolios.
Scheduled and deployed automated bulk communication journeys, including onboarding and welcome programs.
Affluent customer profiling.
Deployed content updates across mobile application pages.
Liaised with third-party vendors and marketing technology providers to optimize tool utilization and resolve technical needs.
Collaborated with IT teams to troubleshoot, streamline and scale automated customer communication infrastructure.
Designed end to end SMS and email journey flows, developed performance dashboards and led cross-departmental training sessions on communication workflows.
Executed and monitored bulk and segmented SMS and email communications for credit card campaigns and transactional notifications, enhancing customer engagement.
Analyzed and prepared weekly and monthly performance reports covering payment systems communications.
Partnered closely with Product and Campaign teams to align marketing schedules, prioritize deployment pipelines, and track delivery milestones.
Developed targeted campaign scenarios and optimized audience delivery data to maximize engagement and conversion rates.
Scheduled and deployed automated bulk communication journeys, including onboarding and welcome programs.
Liaised with third-party vendors and marketing technology providers to optimize tool utilization and resolve technical needs.
Collaborated with IT and systems teams to troubleshoot, streamline, and scale automated customer communication infrastructure.
Designed end to end SMS and email journey flows, developed performance dashboards.
Managed, monitored, and executed bulk and segmented SMS and email communications for credit card campaigns and notifications.
Analyzed and prepared weekly performance reports covering payment system communications.
Partnered closely with Product and Campaign teams to align marketing schedules, prioritize deployment pipelines and track delivery milestones.
Developed targeted campaign scenarios and optimized audience delivery data to maximize engagement and conversion rates.
Processed daily invoice entries and maintained accurate general ledger records in compliance with accounting standards.
Monitored customer and vendor current accounts, tracking and executing timely payment and collection cycles.
Prepared bank reconciliation reports and investigated discrepancies across bank balances and internal ledger accounts.
Supported month-end closing procedures and assisted in preparing core financial reports and statements.
Monitored corporate operational expenses and organized financial documentation for auditing, reporting, and systematic archiving.
Collaborated across departments to resolve discrepancies related to invoices, payments, and account balances.
Assisted in preparing required documentation and schedules for tax filings, internal controls, and external financial audits.
Supported in the compilation of financial statements and reports, maintaining precision and adherence to rules.
Performed account reconciliations, identified discrepancies and suggested corrective actions.
Assisted with the audit process by preparing documentation and liaising with external auditors.
Maintained accurate records of transactions by using accounting software to ensure data integrity.
Military Status: Exempt
Driver's License: Class A and B
SAS
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