Rylan Goodwin
San Diego
Summary
Innovative marketing and event strategist with proven success in live event promotions, brand development, and viral content creation across the music and entertainment industries. Recognized for entrepreneurial leadership founding SpinCircle, creative execution, and high-impact student market campaigns. Adept at leading promotional teams, crafting digital strategies, and building brand-driven experiences that resonate with Gen Z and college audiences.
Overview
2
2
years of professional experience
Work History
Marketing Lead & Campus Strategist
AEG Presents (Rocky Mountain)
12.2024 - Current
- Developed and executed a Boulder-to-Denver student conversion strategy.
- Built and led a high-performing Greek-life representative team, leveraging FOMO, curated pregames, and frictionless transportation logistics to increase turnout.
- Partnered with AEG on social media campaigns and strategic insights within the college market.
- Major contribution to sellouts on origionally undersold shows at Red Rocks, Mission Ballroom, Ogden Theatre, and Civic Center Park.
Event Marketing & Talent Coordinator
DLG International
01.2025 - 05.2025
- Recognized as DLG’s Top College Marketer and the only student artist signed to DLG, performing and marketing for the company.
-Spearheaded 15 record-setting nights that led to DLG’s most profitable quarter in company history.
- Secured exclusive DJ residencies at world-renowned venues Sutton (#14 globally) and Shoko (#5 globally.)
- Directed large-scale event marketing campaigns targeting U.S. study abroad students.
- Produced viral TikTok and Instagram content that generated over 700K views within the first week.
Growth and Sales Representative
ReBet App
01.2024 - 03.2024
-Built and led a CU Boulder rep team that won a nationwide user acquisition competition among 150+ universities.
-Implemented referral campaigns and incentive structures that boosted both onboarding and user retention.
Lead Sales Representative
JusCollege
08.2023 - 03.2024
-Leading campus role in breaking the company’s all-time sales record, selling over 800 spring break trips. The highest volume since its founding in 2010.
Education
Bachelor of Science - Marketing
University of Colorado Boulder
Boulder, Colorado05-2026
Skills
- Deep expertise in college market strategy
- Proven record designing scalable rep systems/ high-conversion campaigns,
- Event Planning, Promotions & Experiential Strategy
- Sales Leadership & Rep Team Development
- Social Media Content (TikTok, Instagram Reels, Content Strategy)
- Brand Positioning
Projects & Brands
Sundazed – DJ & Creative Brand
- Co-founded and scaled a high-energy DJ duo with international residencies, packing venues across Europe and generating over 1M total content views within first month.
SpinCircle (Founder) – DJ Booking & Discovery App
- Founded and developed a two-sided marketplace app connecting DJs with venues and promoters.
- Led concept creation, pitch strategy, team onboarding, and beta testing in Boulder and San Diego launch markets. Launching 2026.
Sigma Nu Boulder (Social Chair) 11/2025-11/2025
- Organized 2-3 Weekly Events Among a Brotherhood of 250 active members and over 2500 alumni.
- Facilitated Events, Allocated Budget, Partnerships, Promotion, and Scheduling.
Timeline
Event Marketing & Talent Coordinator
DLG International
01.2025 - 05.2025
Marketing Lead & Campus Strategist
AEG Presents (Rocky Mountain)
12.2024 - Current
Growth and Sales Representative
ReBet App
01.2024 - 03.2024
Lead Sales Representative
JusCollege
08.2023 - 03.2024
Bachelor of Science - Marketing
University of Colorado Boulder