Rustu Cem Ayten
Istanbul,Kagithane
Summary
Expertise in Point of Sales Materials and Print Management businesses. Served to big multi national FMCG companies and managed both CEEMEA (EMEA) and local (Turkey) accounts of these companies. Also managed multi million dollars contracts, budgets and campaigns of my customers.
Dedicated and hard working Industrial Engineer with managerial skills in the design,engineering, project management and production of point of sale materials. Having a highly successful background of ten years in marketing and advertising. Experienced in working with leading brands in the competitive retail and Fast Moving Consumer Goods industries with the primary focus on meeting the expectations and requirements of customers. Have competent interpersonal, communication and negotiation skills and the ability to develop and maintain mutually beneficial internal and external relationships. Experienced in working with in a team and also have been managing, motivating and training successful and productive teams for highly pressurised and challenging working environments. Good at problem solving, paying attention to detail and prepared to take initiative when required.
Marketing professional successful in campaign development and programme management. Forward-thinking and analytical in tracking markets and optimising strategies for best results. Excels at partnering cross-functionally to generate outstanding results. Ambitious promoter and skilled people manager with deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimise approaches and capitalising on new opportunities. Dedicated Sales and Marketing Manager offering 21 years of Retail Industry expertise. Focused on the continued achievement of company targets through exceptional client management, creative campaign implementation and social media strategy.
Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
22
22
years of professional experience
1
1
Certification
Work history
Sales & Marketing Manager
Hexaboard
Istanbul, Kagithane
03.2017 - Current
- Developed successful marketing strategies to increase brand visibility.
- Managed and motivated sales team for enhanced performance.
- Led product launches with high-level strategic planning.
- Coordinated market research studies, resulting in better understanding of target audience.
- Oversaw daily sales operations, ensuring efficient workflow.
- Fostered strong relationships with key clients for business growth.
- Attended international trade shows, broadening network and industry knowledge.
- Communicated regularly with senior management on progress updates and new initiatives.
- Attended networking events to secure partnerships and grow professional networks.
- Grew Product sales by 10% - 15% year-on-year through strategic marketing efforts.
Key account manager
Innerworkings
Istanbul, Besiktas
01.2015 - 03.2017
- Strengthened key client relationships by developing tailored account strategies.
- Managed complex sales cycles for maximised business growth.
- Secured long-term customer loyalty with excellent service and understanding of client needs.
- Negotiated profitable contracts to ensure mutual benefit.
- Delivered presentations, secured new partnerships.
- Implemented customer retention strategies, fostered strong relationships.
- Developed multi-level contacts within key accounts to enhance communication channels.
- Identified opportunities for cross-selling, created additional revenue streams.
- Worked closely with sales team, ensured achievement of set targets.
- Coordinated with internal departments for seamless service delivery to clients.
- Conducted regular business reviews, identified areas for improvement.
- Maintained detailed knowledge of industry trends, positioned products effectively in the market.
- Collaborated on marketing initiatives aimed at promoting brand awareness.
- Participated in trade shows and corporate events to strengthen brand presence.
- Translated customer feedback into actionable insights that drove product development initiatives.
- Identified new business opportunities and increased lead generation to grow profits.
- Communicated new products and services to drive customer interest and boost sales.
- Reported on account progress, targets and forecasts and sought solutions to performance issues.
- Managed multiple accounts with high-quality client care through tactical planning and campaign delivery.
- Provided first-class client services, from onboarding to daily account management.
Account manager
InnerWorkings
Istanbul, Besiktas
07.2013 - 01.2015
- Achieved client satisfaction by managing key accounts effectively.
- Led team meetings for efficient communication and project updates.
- Developed new strategies with a focus on customer retention.
- Managed business relationships to ensure loyalty and long-term commitment.
- Worked closely with product development teams for customising offerings according to client needs.
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Generated KPI reports to illustrate overall performance.
- Increased client satisfaction, implementing strategic account plans to foster growth.
- Met and exceeded established quotas for client satisfaction and account growth.
- Represented company at industry events, networking to increase client engagement and identify new opportunities.
- Negotiated contracts and closed deals to achieve favourable terms for corporate objectives.
- Employed an empowering leadership style and leveraged emotional intelligence to maintain strong rapport across all enterprise levels.
- Delivered exceptional customer service, addressing customer queries and handling customer complaints.
- Negotiated best-possible prices for maximised profit levels.
- Placed customer orders, providing guidance on product delivery timeframes.
- Maintained quality assurance standards for all products and services.
Owner
Venalise
London, Middlesex
04.2012 - 07.2013
- Developed new business opportunities for increased market reach.
- Negotiated contracts with suppliers, reducing overall costs.
- Created a strong brand identity through innovative marketing strategies.
- Managed daily operations, ensuring smooth running of the business.
- Optimised daily operations to achieve maximum efficiency and cost-effectiveness.
- Directed administration and optimisation of financial operations, payroll and accounting processes.
- Identified and resolved operational issues impacting productivity, performance or profitability.
Founding partner
Kanuze
Istanbul, Atasehir
04.2010 - 11.2012
- Established firm's brand identity by developing comprehensive marketing strategies.
- Led business development efforts for successful expansion into new markets.
- Negotiated high-profile client contracts with keen understanding of industry trends.
- Fostered collaborative work environment to drive productivity and innovation.
- Sourced and secured top talent, enhancing team capabilities.
- Pioneered customer-centric initiatives, improving client satisfaction levels.
- Coordinated cross-departmental teams for streamlined project execution.
- Monitored operations to assess and highlight results.
- Developed key operational initiatives to drive and maintain substantial business growth.
Project manager
Nova Reklamcılık Dekorasyon A.Ş.
İzmit, Kocaeli
02.2010 - 04.2010
- Enhanced project efficiency by streamlining communication channels.
- Developed comprehensive project plans for successful execution and delivery.
- Ensured effective resource allocation with meticulous project scheduling.
- Expedited issue resolution to minimise delays in project timelines.
- Strengthened stakeholder relationships through regular updates and clear communication.
- Promoted team collaboration for more innovative solutions in projects.
- Delivered high-quality results whilst adhering to strict deadlines and budget constraints.
- Facilitated smooth transitions between project stages for seamless progression.
- Guided the development of project objectives, established clear performance expectations.
- Delivered products and services in line with agreed arrangements and contracts.
Account Manager & Project Manager
Barrows
Istanbul, Pendik
07.2008 - 02.2010
- Achieved client satisfaction by managing key accounts effectively.
- Led team meetings for efficient communication and project updates.
- Developed new strategies with a focus on customer retention.
- Managed business relationships to ensure loyalty and long-term commitment.
- Collaborated with sales team for achieving shared objectives.
- Negotiated contracts to secure profitable deals.
- Resolved client issues promptly, ensuring high levels of satisfaction.
- Analysed sales data for identifying opportunities for growth.
- Delivered presentations to potential clients, securing new business partnerships.
- Assured timely delivery of products and services to meet customer expectations.
- Worked closely with product development teams for customising offerings according to client needs.
- Increased client satisfaction, implementing strategic account plans to foster growth.
- Represented company at industry events, networking to increase client engagement and identify new opportunities.
- Delivered exceptional customer service, addressing customer queries and handling customer complaints.
- Maintained excellent knowledge of industry trends to remain ahead of competitors.
- Kept up-to-date with market trends to identify opportunities to improve product and service offerings.
- Delivered high sales performance within budget to strict deadlines and targets.
- Negotiated best-possible prices for maximised profit levels.
Account Manager &Project Manager
Surtas
Istanbul, Buyukcekmece
02.2003 - 10.2007
- Achieved client satisfaction by managing key accounts effectively.
- Led team meetings for efficient communication and project updates.
- Developed new strategies with a focus on customer retention.
- Managed business relationships to ensure loyalty and long-term commitment.
- Collaborated with sales team for achieving shared objectives.
- Negotiated contracts to secure profitable deals.
- Implemented customer service policies, enhancing client experience.
- Coordinated with finance department to manage account finances efficiently.
- Resolved client issues promptly, ensuring high levels of satisfaction.
- Analysed sales data for identifying opportunities for growth.
- Monitored competitor activity, staying ahead in the market competition.
- Delivered presentations to potential clients, securing new business partnerships.
- Assured timely delivery of products and services to meet customer expectations.
- Worked closely with product development teams for customising offerings according to client needs.
- Arranged and attended networking events, expanding professional contacts and prospects.
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Oversaw account portfolio to deliver top-quality account services.
- Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.
- Handled customer concerns and complaints to resolve issues and build loyalty.
- Increased client satisfaction, implementing strategic account plans to foster growth.
- Met and exceeded established quotas for client satisfaction and account growth.
- Represented company at industry events, networking to increase client engagement and identify new opportunities.
- Documented account activity and worked within data security guidelines to safeguard confidentiality.
- Negotiated contracts and closed deals to achieve favourable terms for corporate objectives.
- Maximised client success, educating on financial and operational strategies to support account growth.
- Delivered exceptional customer service, addressing customer queries and handling customer complaints.
- Maintained excellent knowledge of industry trends to remain ahead of competitors.
- Kept up-to-date with market trends to identify opportunities to improve product and service offerings.
- Delivered high sales performance within budget to strict deadlines and targets.
- Communicated with potential and existing customers in-person, over telephone and via webchat.
- Negotiated best-possible prices for maximised profit levels.
- Provided customers with price information and handled financial transactions.
- Increased current product and service sales through knowledgeable customer advice.
- Enhanced new business acquisition through strategic networking and lead generation.
- Developed comprehensive project plans for successful execution and delivery.
- Strengthened stakeholder relationships through regular updates and clear communication.
- Implemented quality control measures, ensured adherence to standards.
- Managed budgets diligently, controlled unnecessary expenditure on projects.
- Promoted team collaboration for more innovative solutions in projects.
- Delivered high-quality results whilst adhering to strict deadlines and budget constraints.
- Planned staff and resources within business budgets for minimised expenditure.
- Delivered products and services in line with agreed arrangements and contracts.
- Mentored employees to maximise development potential.
- Implemented organisational policies for smooth service delivery.
- Organised travel accommodations for clients with air or train transport and overnight bookings.
Education
Master of Business Administration - Management
Halic University
Istanbul 09/2005 - 06/2007
Bachelor of Science - Industrial Engineering
Sakarya University
Adapazarı, Sakarya 09/1998 - 06/2002
Skills
- Business development
- Team leadership
- Stakeholder engagement
- Sales and marketing strategy
- Trade show management
- Client management
- Stakeholder relationship management
- Public relations acumen
- Client relationship building
- Project management
- Retail merchandising
- Trade promotions handling
- Team motivation
- Event coordination
- Retail marketing
- Account management
Languages
English
Fluent
Turkish
Native
Spanish
Beginner
Affiliations
- Doing and Watching Sports
- Travelling
- Watching Movies
Accomplishments
Silver Medal in Fencing National Epe Team Tournament
Bronze Medal in Fencing Local Epe Individual Tournament
Silver Medal in Beach Volleyball University Tournament
Certification
Personal Coaching Certification by The Coaching Academy in London, April 2013
Skills
Volunteering, Assistant Football Coach, Londinium Athletics Ltd, London, between January 2013 - May 2013
Timeline
Sales & Marketing Manager
Hexaboard
03.2017 - Current
Key account manager
Innerworkings
01.2015 - 03.2017
Account manager
InnerWorkings
07.2013 - 01.2015
Owner
Venalise
04.2012 - 07.2013
Founding partner
Kanuze
04.2010 - 11.2012
Project manager
Nova Reklamcılık Dekorasyon A.Ş.
02.2010 - 04.2010
Account Manager & Project Manager
Barrows
07.2008 - 02.2010
Account Manager &Project Manager
Surtas
02.2003 - 10.2007
Master of Business Administration - Management
Halic University
09/2005 - 06/2007
Bachelor of Science - Industrial Engineering
Sakarya University
09/1998 - 06/2002