Rory Wakefield
Manchester
Summary
I'm a creative and driven individual with a strong foundation in digital tools, content creation, and customer experience. I have experience in developing engaging materials, working collaboratively on projects, and adapting to new challenges quickly. I bring a positive attitude, attention to detail, and a willingness to learn in fast-paced environments. I enjoy solving problems, communicating ideas clearly, and contributing to shared goals.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Crew Member
McDonald's
08.2023 - 02.2024
- Provided excellent customer service by greeting customers and meeting quality expectations.
- Improved customer satisfaction by providing friendly and efficient service at the register.
- Trained new team members on procedures, customer service, and sales techniques.
- Maintained high-quality food preparation standards, adhering to company guidelines for safety and cleanliness.
- Demonstrated strong multitasking abilities, handling multiple orders simultaneously without compromising quality or efficiency.
- Provided exceptional customer service, addressing concerns or issues promptly and professionally.
- Strengthened workplace safety by promptly identifying potential hazards and taking corrective action.
Social Media & Content Manager
OMC Motor Group
02.2024 - 04.2025
- Delivered multi-channel digital marketing campaigns to increase brand visibility and support lead generation.
- Produced engaging content for social media platforms, email newsletters, and website updates in line with the company's tone of voice.
- Designed marketing materials such as flyers, posters, and digital assets using Adobe Creative Suite.
- Utilised Google Analytics and platform insights to evaluate campaign performance and inform future strategies.
- Worked closely with internal teams and external contacts to maintain consistency across all communications.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Managed content distribution to online channels and social media platforms.
- Improved social media presence by curating shareable content that generated increased followers and engagement.
Freelance Website Consultant
Self-employed
08.2021 - Current
- Developed visually appealing websites with engaging graphics, compelling copy, and seamless functionality.
- Boosted client satisfaction by providing tailored website solutions and ongoing support.
- Increased client revenues by optimising e-commerce functionality, including product listings, shopping cart systems, and payment gateways.
- Implemented website tracking tools such as Google Analytics for data-driven decision-making regarding site improvements or adjustments.
- Designed mobile-first websites to ensure optimal viewing experiences on various devices and screen sizes.
- Increased organic search traffic by implementing SEO best practices and keyword research strategies.
- Leveraged Wix to design and update websites, landing pages and other digital assets to support communication and marketing strategies
Education
Apprenticeship - L3 Digital Content Creator
The Juice Academy
Manchester 02.2024 - 04.2025
Certifications - Marketing
Google & Meta E-Learning
GCSE - Assorted
Wright Robinson College
Manchester 09.2021 - 05.2025
Skills
Customer/user engagement
Clear communication
Teamwork and collaboration
Time management
Multitasking and organization
Customer/user engagement
Timeline
Social Media & Content Manager
OMC Motor Group
02.2024 - 04.2025
Apprenticeship - L3 Digital Content Creator
The Juice Academy
02.2024 - 04.2025
Crew Member
McDonald's
08.2023 - 02.2024
GCSE - Assorted
Wright Robinson College
09.2021 - 05.2025
Freelance Website Consultant
Self-employed
08.2021 - Current
Certifications - Marketing
Google & Meta E-Learning