REYHAN KAPLAN SİVRİ
Prescription Group Manager
Istanbul,34
Summary
Highly accomplished and committed professional with 16 years of expertise in category management and development. Skilled in effectively managing diverse categories, including personal care, color cosmetics, baby and tissues. Possesses a strong analytical and systematic approach to problem-solving, coupled with exceptional planning abilities. Driven by results, aiming to propel the company to a market leader position.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
Work History
Prescription Group Manager
BİM Birleşik Mağazalar A.Ş - FİLE
11.2020 - Current
Group Purchasing Manager
BİM Birleşik Mağazalar A.Ş
03.2020 - 11.2020
Category Manager
Gratis İç ve Dış Ticaret A.Ş.
10.2012 - 02.2020
- Prepared annual margin and turnover budget, effectively managing category performance
- Developed long-term strategies for category growth in both physical stores and e-commerce
- Curated and managed a diverse product portfolio, implementing brand-specific strategies
- Monitored market behavior and trends to stay ahead of competitors
- Initiated market-leading promotions and activities to shape market dynamics
- Anticipated consumer and market trends to maximize competitive advantage
- Planned and executed launches of exclusive and house brand products, tracking performance
- Optimized product display through strategic planograms for each category
- Managed pricing and promotions to stay competitive in the market
- Ensured product availability on shelves and in warehouses
- Oversaw CRM projects to enhance customer relationships
- Planned micro seasons for targeted marketing campaigns
- Managed annual agreements and supplier communication
- Led and developed category team members to drive business growth
- Coordinated communication between stores and head office.
Marketing Specialist
Migros Ticaret A.Ş.
05.2012 - 10.2012
- Developed and expanded the product portfolio, managing its growth and scope
- Orchestrated exclusive product launches, monitoring their performance from planning to execution
- Strategically managed the category to meet turnover and margin targets
- Analyzed market research to predict customer needs and market trends
- Created planograms using advanced tools for optimal category display
- Implemented pricing and promotional strategies to drive sales and profitability
- Ensured product availability in stores and warehouses
- Planned and controlled catalogs and in-store activities for enhanced customer experience
- Actively participated in CRM projects to strengthen customer relationships
- Determined and planned micro seasons for targeted marketing campaigns
- Managed annual agreements and maintained supplier communication
- Coordinated communication between stores and the head office.
Category Specialist
CARREFOURSA CARREFOUR SABANCI TICARET MERKEZI A.Ş.
01.2010 - 5 2012
- Developed a diverse product portfolio
- Planned and executed exclusive product launches, monitoring their performance
- Managed the category to achieve turnover and margin targets
- Monitored and analyzed market research to understand customer needs and preferences
- Prepared category-specific planograms using advanced software
- Implemented competitive pricing and promotional strategies
- Ensured product availability and optimized inventory in stores and warehouses
- Planned and controlled catalogs and in-store activities for enhanced customer experience
- Identified and planned micro seasons to drive targeted marketing efforts
- Managed annual agreements and maintained effective supplier communication
- Coordinated communication between stores and the head office.
Category Assistant Specialist (Private Label)
CARREFOURSA CARREFOUR SABANCI TICARET MERKEZI A.Ş.
08.2008 - 01.2010
Education
Master's Degree - Engineering Management
Istanbul Technical University
09.2007 - 06.2010
Bachelor's Degree - Faculty of Arts and Sciences, Engineering of Physics
Istanbul Technical University
09.2002 - 06.2007
High School - undefined
Fatih Vatan Anadolu Lisesi
01.2002 - undefined
Certificateinformation
- Executive Development School, Sabanci University (EDU), 01.2019
- Microsoft Excel Advanced, PROFESSIONAL MINDS INFORMATION TECHNOLOGIES, 10.2014
- Negotiation Skills, Carrefour Global, 11.2011
- Sensory Test Techniques, Tubitak, 10.2010
- Intellectual and Industrial Property, Clifford Chance, 12.2009
- Project Management Certificate, Istanbul Technical University – Procter&Gamble
Projects
Pricing Excellence - Simon Kucher Partners – Gratis 2019 Gratis.com Roll Out – Gratis 2019 CRM Project – Peppers & Rogers Group - Gratis 2019 Gratis Beauty Roll Out – Gratis 2018 Product Segmentation – Roland Berger – Gratis 2015 Implementation of New Store Concept - Carrefour 2011
Personal Information
- Total Experience: 16 years
- Place of Birth: İstanbul
- Date of Birth: 08.1984
- Nationality: Republic of Turkey
- Driving License: B (2003)
- Marital Status: Married
Timeline
Prescription Group Manager
BİM Birleşik Mağazalar A.Ş - FİLE
11.2020 - Current
Group Purchasing Manager
BİM Birleşik Mağazalar A.Ş
03.2020 - 11.2020
Category Manager
Gratis İç ve Dış Ticaret A.Ş.
10.2012 - 02.2020
Marketing Specialist
Migros Ticaret A.Ş.
05.2012 - 10.2012
Category Specialist
CARREFOURSA CARREFOUR SABANCI TICARET MERKEZI A.Ş.
01.2010 - 5 2012
Category Assistant Specialist (Private Label)
CARREFOURSA CARREFOUR SABANCI TICARET MERKEZI A.Ş.
08.2008 - 01.2010
Master's Degree - Engineering Management
Istanbul Technical University
09.2007 - 06.2010
Bachelor's Degree - Faculty of Arts and Sciences, Engineering of Physics
Istanbul Technical University
09.2002 - 06.2007
High School - undefined
Fatih Vatan Anadolu Lisesi
01.2002 - undefined