Neslihan Uğur
Category Manager
Istanbul
Summary
As a seasoned professional with over 10 years of experience in the e-commerce industry, I have developed a robust skill set that includes strategic leadership, data-driven decision-making, and innovative problem-solving. In the past few years, I have focused on enhancing my expertise in AI solutions and omnichannel developments, consistently resulting in improved customer experiences and significant business growth. I excel in leveraging data analytics to identify trends and opportunities, driving efficiencies, and fostering a collaborative work environment. My passion for technology and continuous improvement drives me to stay ahead of industry trends and deliver exceptional results.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Active & Outdoor - Shoes & Bag Category Manager
Boyner Grup
09.2023 - Current
- Analyses website performance metrics, generates reports, and uses data-driven insights to inform strategy and make informed decisions.
- Implements SEO best practices and collaborates with content creators to ensure the website is optimised for search engines and provides valuable content to users.
- Developed detailed sales forecasts based on historical data
- Conducted competitor analysis to stay informed about market dynamics and adjust strategic plans accordingly.
- Arrange margin and price adjustments by determining the right and appropriate collection selection with existing and new brands
- Manage to reach the budget and profitability targets set at the beginning of the season
- Monitored market to capitalize on latest trends.
- To be part of the AI research and application committee of Boyner Group
Active & Outdoor - Streetwear Category Manager
Boyner Grup
12.2021 - 09.2023
- Deliver selection growth and increase value for our customers by managing multiple new and existing vendors within category
- Following new e-commerce/digital trends and opportunities for business growth, and leading their implementation within the organization.
- Working in harmony with marketing teams to develop and implement effective digital marketing strategies and to enhance consumer experience on online platforms.
- Monitor sales metrics (e.g. quarterly sales results and annual forecasts)
Category Executive
Morhipo / Boyner Grup
06.2021 - 12.2021
- Sharing the sales reports with the management through alternative channels at weekly meetings and taking the necessary actions.
- Identify B2C market potentials and dynamics of e-commerce sector.
- Make feasibility analyses and prepare reports about sellers, campaigns and promotions' performance.
- Ensuring coordination with the Information Technologies, Logistics, Customer Relations and Finance Departments within the workflows.
Founder of Brandeco Digital Agency
Brandeco Digital Agency
11.2020 - 07.2021
Brand & E-commerce Manager
Lactone Holding Company
03.2020 - 10.2020
- Manage and decide all e-commerce process, like production for e-commerce side, sales channel, sales budget, campaigns, marketing activities, branding etc. nationally and internationally.
- Decide the product cycle for e-commerce.
- Analyze sales result, decide and manage marketing budget.
- Manage marketing and brand activities with an agent and marketing team
- Manage and enhance national and international e-commerce sales.
- Responsible for the growth of brand awareness and sales.
- Responsible for enhancing market intelligence and following competitive environment.
- Build a new sector for company in two months which is nutritional supplements
Sports Category Specialist
Doğuş Planet / N11.com
01.2018 - 03.2020
- Collect data from multiple sources, and analyze and present results to upper management
- Support, identifying and developing new business opportunities at B2C channel by promoting suitable Product Range to new and existing clients.
- Create and maintain dashboards that measure performance and outcome of changes.
- Work with marketing, on-site strategy, and creative teams to drive conversions and new customer acquisition via direct marketing channels, branded partnerships, social media, and community outreach,
- Develop yearly promotional and sale calendar, onsite and email marketing plans, financial projections, and vendor funding support to drive repeat purchases and increase retention among active customer base.
Sports & Outdoor Category Asisstant Specialist
Doğuş Planet / N11.com
08.2015 - 01.2018
Education
MBA - Marketing
Bahçeşehir University
İstanbul 04.2001 -
International Trade & Business
Yeditepe University
Istanbul, Turkey06.2015
Skills
Vendor Relations
Sales Tracking
Trend knowledge
E-commerce management
Category development
Demand forecasting
Data Analysis
Certification
Digital Marketing: Customer Engagement, Social Media, Planing / Columbia Business School
Timeline
Active & Outdoor - Shoes & Bag Category Manager
Boyner Grup
09.2023 - Current
Active & Outdoor - Streetwear Category Manager
Boyner Grup
12.2021 - 09.2023
Category Executive
Morhipo / Boyner Grup
06.2021 - 12.2021
Founder of Brandeco Digital Agency
Brandeco Digital Agency
11.2020 - 07.2021
Brand & E-commerce Manager
Lactone Holding Company
03.2020 - 10.2020
Digital Marketing: Customer Engagement, Social Media, Planing / Columbia Business School
05-2018
Sports Category Specialist
Doğuş Planet / N11.com
01.2018 - 03.2020
Sports & Outdoor Category Asisstant Specialist
Doğuş Planet / N11.com
08.2015 - 01.2018
Micro MBA - Digital Marketing & Socail Media / İstanbul Business School
06-2015
MBA - Marketing
Bahçeşehir University
04.2001 -
International Trade & Business
Yeditepe University