Rengin Günay Demir
Sarıyer Istanbul
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
11
11
years of professional experience
Work History
Account Manager
Spring Near East Manufacturing
10.2021 - Current
- Department head for customers; John Lewis (across all categories including storage, rugs, ceramics)and ASOS; specializing in premium handwriting for John Lewis for both womenswear and menswear.
- Our department has been formed in October 2021 and this is the first time Spring is working with John Lewis and ASOS customers and departments
- We are buying and producing from Turkish suppliers on behalf of the customers for all product types; outerwear, sportswear, casual jersey, heavyweight jersey, tailoring, formalwear, occasionwear, casual wovens, accessories (mainly socks).
- My team consists of a senior merchandiser and an assistant merchandiser
- Business growth, overall budget follow-up, margin follow-up, gathering market intelligence, fabric sourcing and presentation, supplier sourcing, smooth communication with the suppliers and the customers are my main objectives.
Senior Merchandiser
Next Sourcing Turkey
11.2019 - 10.2021
- Department head for License products( Ted Baker, Mint Velvet, Laura Ashley etc.), especially on Girlswear as well as Next main range Boyswear Jersey and Girlswear Dresses and Heavyweights
- Business growth, budget& margin follow-up, costings, supplier sourcing and integration, ensuring on-time delivery are my key responsibilities
- My team consists of an assistant merchandiser
- We are a successful team as we work very closely and focus on the big picture of getting the work done; not focus on rank or title
- We are working on at least 50 production items and more than 60-70 development items at any given time but we manage to keep up with the demands, and do our best to outperform the expectations.
Merchandiser
Tom Tailor Sourcing
04.2018 - 07.2019
- In our newly established office, we are trying to set up the new system that would link our suppliers to our Hamburg HQ in the best way possible
- I'm in charge of two departments, Quick Response and Tom Tailor Denim Female
- I have managed to to increase number of orders that are allocated to Turkey in the main collection and establish the quick response program which have been tried several times in the past but was never successful
- Due to Turkey's location advantage and our flexibility to adapt to changes; we are the best fit for the Quick Response orders, and with my ambition and hard work I have managed to impose this on both our HQ and Turkish suppliers
- We have been successful in 2018 and we have surpassed our total 2018 turnover in May 2019
- I handle development, costing, order placement and production aspects of all our styles
- Making the right choices for allocation and sorting out production problems with quick solutions are essential in the success we managed to achieve.
Merchandiser
Next Sourcing Turkey
05.2016 - 04.2018
- In charge of Costing & Development of Next Womenswear
- I was in charge of both Production and Development processes of Next Womenswear Jersey Department during the first three and a half months of my employment
- It was an immense challenge which I have managed to overcome with multitasking
- Following the addition of our new team member, I began focusing on costing and development for Womenswear Jersey which included the following departments; Casual Jersey, Heavyweights, Formal Jersey, Nightwear, Loungewear, Solo Bottoms, Occasionwear and Swimwear
- My responsibilities include offering the best and most competitive prices from the Turkish suppliers, making sure the most suitable suppliers are selected for the specific requests and purchase orders in terms of their handwriting, holding the development samples to high standards so that they can be completed and sent as perfectly as possible in less than a week's time, maintaining the frequent communication with the UK team
- During my time at Next sourcing as the development merchandiser was to full fit the set budget targets and increase our company margins, I succeeded in both aspects.
Production Merchandiser
Demka Tekstil
09.2014 - 05.2016
- As the Production Merchandiser in charge of Jennyfer, Camaieu, Promod, Reserved (which is one of the brands under LPP SA), Soaked in Luxury and Indiska; I made sure all production processes were carried out with minimal problems and delays
- I managed all production steps starting from processing the received order onto the Sentez system until the delivery of the merchandise
- Within and outside of the weekly production meetings I worked very closely with the related teams including the production, fabric, sample room, quality control department, labels-trims and accessories departments
- Establishing a clear channel of communication with all departments made it possible for me to have a very successful run as the production merchandiser of the customers I was in charge of
- Daily and hourly follow ups with obtaining the required approvals and offering the best service possible was part of my main responsibilities.
Merchandiser
Modatimkar Agency
03.2014 - 09.2014
- During my employment as merchandiser at Modatimkar our job was to link our manufacturers in Turkey with our customers in UK
- I had the pleasure of working with Miss Selfridge, River Island Ladieswear& Girlswear, Urban Outfitters, New Look, Primark and Penney's
- I had the chance to work with the fast growing and demanding customers like these ones which were high in numbers and had different, very specific procedures within themselves
- Keeping up with the daily development requests and providing a successful production process were my main objectives.
Assistant Merchandiser
Suteks Garment Manufacturer
03.2013 - 03.2014
- My first experience in the textile industry was as the assistant merchandiser in Suteks which was a company experienced in circular knitwear
- I worked under three senior merchandisers as the only assistant merchandiser while trying to learn as much as I can about the details of the industry
- I spent as much time as I can at the sample room to view the garments and their details, so that I could understand the processes that were required to complete an item
- My assistant merchandiser tasks included the system entries regarding the samples and orders, follow up of the collections and preparing the production files
- I helped my supervisors as the link with them and their production teams.
Education
Mining Engineering
Middle East Technical University
Koç Özel Lisesi
Şişli Terakki Lisesi İÖO
Skills
- Account Management
- Teamwork and Collaboration
- Compliance requirements
- Opportunities Identification
- Vendor Management
- Strategic Planning
- Goal-Oriented
- Relationship building and management
- Goals and performance
- Documentation And Reporting
- Customer Relationship Management (CRM)
- Sales Reporting
- Client Development
- Business Development
Additional Information
I am self-motivated and used to facing daily challenges. Success is a term where I excel in doing what I’m tasked and go as far as I can go. I am a team player and enjoy working as part of a big organization. I also understand the importance of vendor relations and that communication with both suppliers and retailers is key.
Personal Information
Date of Birth: 02/03/86
Timeline
Account Manager
Spring Near East Manufacturing
10.2021 - Current
Senior Merchandiser
Next Sourcing Turkey
11.2019 - 10.2021
Merchandiser
Tom Tailor Sourcing
04.2018 - 07.2019
Merchandiser
Next Sourcing Turkey
05.2016 - 04.2018
Production Merchandiser
Demka Tekstil
09.2014 - 05.2016
Merchandiser
Modatimkar Agency
03.2014 - 09.2014
Assistant Merchandiser
Suteks Garment Manufacturer
03.2013 - 03.2014
Mining Engineering
Middle East Technical University
Koç Özel Lisesi
Şişli Terakki Lisesi İÖO
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