Refik UGUR
Sr. User Acquisition
Istanbul
Summary
Most Important thing for me supporting company about what they need. If company needs profit I will find the way increase profit without spending budget or with spending.
Overview
2024
2024
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Head of Monetization
Rollic
7 2022 - 12.2023
- Responsible for the team of Ad monetization, with the aim of maximizing ad revenue, which is generating monthly more than $30m.
- Automation of Waterfall Creation.
- Bug fixing on the games with Unity game developers.
- Optimize the update games with SDK kit
- (Moderate understanding of C# and Unity)
- Optimize in-app purchases of the games with the Product team.
- Oversee migrating operations of mediations
Senior Growth Manager
Rollic
01.2021 - 07.2022
- Leading team of 3, which is responsible for User Acquisition operations of titles such as Text or Die, They Are Coming, and Office Fever, which are spending more than $10M.
- Data analysis on MMP finds fraudulent data.
- Trying to find new ways of optimizing campaigns based on ROAS, LTV, or Gross Margin.
- Working on a way of automating campaign optimization and creation.
- Always test on new campaigns with a low budget proactively. Implementing new profitable campaigns.
Growth Manager
Rollic
07.2020 - 01.2021
- Responsible User Acquisition and Monetization operations for at least 5 games such as Drive Thru 3D, Fit and Squeeze and Gun Gang
Product Manager
hadi - Live Trivia
10.2019 - 07.2020
- Integrate IAP monetization system to live trivia app
Product Specialist
Netmarble EMEA
03.2018 - 10.2019
- Leading operations of Lineage II Revolution, Marvel Future Fight in MENA region completely
Jr Product Specialist
Netmarble EMEA
11.2017 - 03.2018
Co-Founder
BN Organization and Event Manangement
01.2013 - 12.2017
Marketing and CRM Intern
Koçfinansman A.Ş.
08.2015 - 09.2015
Education
Bachelor of Business Administration - BBA
Özyeğin University
01.2010 - 12.2016
Skills
C#
Unity Engine
User Acquisition Strategies
Awards
Rollic Awards, 2022, Performance
Timeline
Senior Growth Manager
Rollic
01.2021 - 07.2022
Growth Manager
Rollic
07.2020 - 01.2021
Product Manager
hadi - Live Trivia
10.2019 - 07.2020
Product Specialist
Netmarble EMEA
03.2018 - 10.2019
Jr Product Specialist
Netmarble EMEA
11.2017 - 03.2018
Marketing and CRM Intern
Koçfinansman A.Ş.
08.2015 - 09.2015
Co-Founder
BN Organization and Event Manangement
01.2013 - 12.2017
Bachelor of Business Administration - BBA
Özyeğin University
01.2010 - 12.2016
Head of Monetization
Rollic
7 2022 - 12.2023