Ranim Alreem
Istanbul
Summary
Creative and data-driven social media and digital marketing specialist with proven track record in developing and executing comprehensive marketing strategies, a strong background in paid and organic campaigns, and audience engagement. Demonstrated success in developing and implementing highly effective social media strategies across various platforms, resulting in increased brand visibility, engagement, and lead generation. Skilled in utilizing data insights, performance analytics, and social media tools to optimize campaigns and achieve maximum return on investment (ROI).
Overview
7
7
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Social Media & Digital Marketing Specialist
LEANSCALE
08.2024 - Current
- Developed and executed data-driven social media campaigns to increase engagement and brand visibility
- Conducted competitor analysis and trend monitoring to optimize content strategy
- Managed paid and organic social media campaigns across multiple platforms
- Designed and analyzed A/B tests for content and ad performance
Customer Relationship Management (CRM)
La3eb (Sony)
01.2023 - 02.2024
- Developed and launched targeted engagement campaigns to enhance customer retention
- Led customer segmentation and targeted retention campaigns using CleverTap to improve engagement
- Optimized customer interactions through community engagement and personalized messaging
- Implemented data-driven strategies to optimize customer lifecycle and retention KPIs
- Collaborated with developers to refine app taxonomy, filters, and search functionalities to enhance UX
- Managed product promotions, classification, and site merchandising to boost sales and conversions
E-commerce & Social Media Consultant
Freelancer - Fixed Team Project
02.2022 - 01.2023
- Managed social media pages for e-commerce brands, increasing sales through strategic content and promotions
- Implemented paid advertising campaigns on Instagram, Facebook, and TikTok, improving conversion rates
- Conducted social listening and audience segmentation to tailor marketing strategies
Social Media & Product Specialist
Arab Tools
02.2021 - 01.2022
- Developed and executed B2B & B2C social media strategies, boosting brand awareness
- Managed content calendars and curated engaging social media content
- Analyzed audience behavior to refine content and posting schedules for maximum reach
Digital Marketing & Social Media Executive
Digital Edge
06.2019 - 01.2021
- Created and managed social media ad campaigns, optimizing for engagement and conversions
- Planned and executed SEO-driven content to increase organic reach
- Developed creative content ideas in collaboration with designers and video editors
Social Media Specialist
Uni Adventure Dubai
02.2018 - 01.2019
- Designed and implemented social media engagement strategies to drive customer interactions
- Managed content creation, scheduling, and community engagement
- Analyzed campaign KPIs and adjusted strategies for optimal performance
Education
Bachelor of Science - Software Engineering and Information Systems
Tishreen University
09.2014 - 01.2019
Skills
CRM & Lifecycle Marketing (CleverTap)
Enhancing Customer Engagement and Retention
Market Research & Consumer Insights (Semrush, Sensor Tower)
Strategic Planning & Execution
Social media marketing
Content creation
Brand strategy
Customer segmentation
Influencer marketing
Email Marketing & Automation
SEO & ASO
Timeline
Social Media & Digital Marketing Specialist
LEANSCALE
08.2024 - Current
Customer Relationship Management (CRM)
La3eb (Sony)
01.2023 - 02.2024
E-commerce & Social Media Consultant
Freelancer - Fixed Team Project
02.2022 - 01.2023
Social Media & Product Specialist
Arab Tools
02.2021 - 01.2022
Digital Marketing & Social Media Executive
Digital Edge
06.2019 - 01.2021
Social Media Specialist
Uni Adventure Dubai
02.2018 - 01.2019
Bachelor of Science - Software Engineering and Information Systems
Tishreen University
09.2014 - 01.2019