Rana Ayta
Senior Paid Search Executive
Mersin
Summary
PPC Executive with 4+ years of experience managing Google and Microsoft Ads accounts across B2B and B2C industries. Experienced in building and optimising accounts from scratch, testing strategies, audience and competitor research, and growing accounts based on performance and business goals.
Proficient in Excel, GA4, GTM, Canva, and CRM systems.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
PAID SEARCH EXECUTIVE
Growth Agency
01.2024 - Current
- Create and manage PPC campaigns on Google and Microsoft Ads for B2B and B2C clients, focusing on achieving business goals and identifying growth opportunities.
- (Full-time)
DIGITAL MARKETING EXECUTIVE
To Antalya Real Estate
05.2022 - Current
- Manage paid ads, content, social media, and SEO to drive engagement and conversions.
DIGITAL MARKETING INTERN
Nordic Metrology Science
10.2023 - 12.2023
- Assist with LinkedIn ads, research target audiences, and analyse competitors in the metrology sector.
- (3 months internship)
ENGLISH TEACHER
Success Way International School
09.2021 - 08.2023
- Teach the American English curriculum to international middle and high school students, developing lesson plans aligned with Common Core State Standards.
SALES ACCOUNT EXECUTIVE
Join Solutions (Assisted.VIP)
06.2021 - 09.2021
- Identify customer needs, schedule meetings, qualify and close opportunities, manage expectations, handle complaints, and maintain relationships.
RECRUITMENT EXECUTIVE
Join Solutions
05.2021 - 09.2021
- Source candidates, interview shortlisted applicants, post jobs on LinkedIn and Upwork, and provide administrative support.
KINDERGARTEN HOMEROOM TEACHER & ESL TEACHER
Berneshti International Schools
09.2020 - 08.2021
- Teaching literacy, numeracy, and life skills; supporting personal development, classroom activities, and healthy habits.
Education
B.A. - LINGUISTICS
Mersin University
12.2016 - 06.2020
Skills
Google Ads
Google Workspace
Microsoft Office
GA4
GTM
Competitor analysis
Microsoft Ads
Analytical skills
Growth planning
Canva
Presentation skills
Team collaboration
Keyword research analysis
Certification
Google Ads Search Certifications
Timeline
Google Ads Search Certifications
12-2024
AI-Powered Performance Ads
12-2024
AI-Powered Shopping Ads
12-2024
PAID SEARCH EXECUTIVE
Growth Agency
01.2024 - Current
Search and Display Advertising
12-2023
DIGITAL MARKETING INTERN
Nordic Metrology Science
10.2023 - 12.2023
Introduction to Social Media Management
09-2023
DIGITAL MARKETING EXECUTIVE
To Antalya Real Estate
05.2022 - Current
ENGLISH TEACHER
Success Way International School
09.2021 - 08.2023
SALES ACCOUNT EXECUTIVE
Join Solutions (Assisted.VIP)
06.2021 - 09.2021
RECRUITMENT EXECUTIVE
Join Solutions
05.2021 - 09.2021
Excel Skills for Business
10-2020
KINDERGARTEN HOMEROOM TEACHER & ESL TEACHER
Berneshti International Schools
09.2020 - 08.2021
B.A. - LINGUISTICS
Mersin University
12.2016 - 06.2020