Rana Ayta
Senior Paid Search Executive
Mersin
Summary
PPC Executive with 4+ years of experience managing Google and Microsoft Ads accounts across B2B and B2C industries. Experienced in building and optimising accounts from scratch, testing strategies, audience and competitor research, and growing accounts based on performance and business goals.
Proficient in Excel, GA4, GTM, Canva, and CRM systems.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
PAID SEARCH EXECUTIVE
Growth Agency
2024.01 - Current
- Create and manage PPC campaigns on Google and Microsoft Ads for B2B and B2C clients, focusing on achieving business goals and identifying growth opportunities.
- (Full-time)
DIGITAL MARKETING EXECUTIVE
To Antalya Real Estate
2022.05 - Current
- Manage paid ads, content, social media, and SEO to drive engagement and conversions.
DIGITAL MARKETING INTERN
Nordic Metrology Science
2023.10 - 2023.12
- Assist with LinkedIn ads, research target audiences, and analyse competitors in the metrology sector.
- (3 months internship)
ENGLISH TEACHER
Success Way International School
2021.09 - 2023.08
- Teach the American English curriculum to international middle and high school students, developing lesson plans aligned with Common Core State Standards.
SALES ACCOUNT EXECUTIVE
Join Solutions (Assisted.VIP)
2021.06 - 2021.09
- Identify customer needs, schedule meetings, qualify and close opportunities, manage expectations, handle complaints, and maintain relationships.
RECRUITMENT EXECUTIVE
Join Solutions
2021.05 - 2021.09
- Source candidates, interview shortlisted applicants, post jobs on LinkedIn and Upwork, and provide administrative support.
KINDERGARTEN HOMEROOM TEACHER & ESL TEACHER
Berneshti International Schools
2020.09 - 2021.08
- Teaching literacy, numeracy, and life skills; supporting personal development, classroom activities, and healthy habits.
Education
B.A. - LINGUISTICS
Mersin University
2016.12 - 2020.06
Skills
Google Ads
Google Workspace
Microsoft Office
GA4
GTM
Competitor analysis
Microsoft Ads
Analytical skills
Growth planning
Canva
Presentation skills
Team collaboration
Keyword research analysis
Certification
Google Ads Search Certifications
Timeline
Google Ads Search Certifications
2024-12
AI-Powered Performance Ads
2024-12
AI-Powered Shopping Ads
2024-12
PAID SEARCH EXECUTIVE
Growth Agency
2024.01 - Current
Search and Display Advertising
2023-12
DIGITAL MARKETING INTERN
Nordic Metrology Science
2023.10 - 2023.12
Introduction to Social Media Management
2023-09
DIGITAL MARKETING EXECUTIVE
To Antalya Real Estate
2022.05 - Current
ENGLISH TEACHER
Success Way International School
2021.09 - 2023.08
SALES ACCOUNT EXECUTIVE
Join Solutions (Assisted.VIP)
2021.06 - 2021.09
RECRUITMENT EXECUTIVE
Join Solutions
2021.05 - 2021.09
Excel Skills for Business
2020-10
KINDERGARTEN HOMEROOM TEACHER & ESL TEACHER
Berneshti International Schools
2020.09 - 2021.08
B.A. - LINGUISTICS
Mersin University
2016.12 - 2020.06