Rana Ayta
Paid Search Executive
Mersin
Summary
Results-driven PPC Executive with over 4 years of experience managing and optimizing campaigns across Google Ads, Microsoft Ads, and Meta Ads. Proven ability to boost ROI through data-driven strategies, in-depth performance analysis, and ongoing A/B testing. Skilled in competitor research, GTM implementation, and cross-channel collaboration to support business growth. Strong communicator with cross-functional teamwork skills and additional training in marketing, technology, and management. Certifications available upon request.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
PAID SEARCH EXECUTIVE
Growth Agency
01.2024 - Current
- Create and manage PPC campaigns on Google and Microsoft Ads for B2B and B2C clients, focusing on achieving business goals and identifying growth opportunities.
- (Full-time)
DIGITAL MARKETING EXECUTIVE
To Antalya Real Estate
05.2022 - Current
- Manage paid ads, content, social media, and SEO to drive engagement and conversions.
DIGITAL MARKETING INTERN
Nordic Metrology Science
10.2023 - 12.2023
- Assist with LinkedIn ads, research target audiences, and analyse competitors in the metrology sector.
- (3 months internship)
ENGLISH TEACHER
Success Way International School
09.2021 - 08.2023
- Teach the American English curriculum to international middle and high school students, developing lesson plans aligned with Common Core State Standards.
SALES ACCOUNT EXECUTIVE
Join Solutions (Assisted.VIP)
06.2021 - 09.2021
- Identify customer needs, schedule meetings, qualify and close opportunities, manage expectations, handle complaints, and maintain relationships.
RECRUITMENT EXECUTIVE
Join Solutions
05.2021 - 09.2021
- Source candidates, interview shortlisted applicants, post jobs on LinkedIn and Upwork, and provide administrative support.
KINDERGARTEN HOMEROOM TEACHER & ESL TEACHER
Berneshti International Schools
09.2020 - 08.2021
- Teaching literacy, numeracy, and life skills; supporting personal development, classroom activities, and healthy habits.
Education
B.A. - LINGUISTICS
Mersin University
12.2016 - 06.2020
Skills
Google Ads
Certification
Google Ads Search Certifications
Timeline
Google Ads Search Certifications
12-2024
AI-Powered Performance Ads
12-2024
AI-Powered Shopping Ads
12-2024
PAID SEARCH EXECUTIVE
Growth Agency
01.2024 - Current
Search and Display Advertising
12-2023
DIGITAL MARKETING INTERN
Nordic Metrology Science
10.2023 - 12.2023
Introduction to Social Media Management
09-2023
DIGITAL MARKETING EXECUTIVE
To Antalya Real Estate
05.2022 - Current
ENGLISH TEACHER
Success Way International School
09.2021 - 08.2023
SALES ACCOUNT EXECUTIVE
Join Solutions (Assisted.VIP)
06.2021 - 09.2021
RECRUITMENT EXECUTIVE
Join Solutions
05.2021 - 09.2021
Excel Skills for Business
10-2020
KINDERGARTEN HOMEROOM TEACHER & ESL TEACHER
Berneshti International Schools
09.2020 - 08.2021
B.A. - LINGUISTICS
Mersin University
12.2016 - 06.2020