Pemra Tural
Business Unit Manager
Istanbul
Summary
Marketing professional with a sales background and experience in various therapeutic areas. Adaptability to changing environments with a strong focus on achieving results. Firm belief in the power of a positive attitude and unwavering passion as key drivers of success in any endeavor.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
9
9
Certifications
2
2
Languages
Work History
Business Unit Manager
NOBEL PHARMA
01.2024 - Current
- Leading a cross-functional team of 10 direct reports and 35 sales representatives, managing a portfolio with net sales of 480 million TL in 2024
- Developing and executing portfolio strategies aligned with company vision and sales targets in the rare diseases segment
- Driving business growth by identifying new opportunities and providing hands-on coaching and strategic guidance to the sales and marketing teams
Marketing Manager- Acute Care
NOBEL
10.2022 - 12.2024
Marketing Manager- CV & Metabolism
NOBEL
06.2021 - 10.2022
Senior Brand Manager-Rare Diseases
NOBEL
06.2020 - 06.2021
Cafe Owner/ Manager
CAFE NO:5
03.2019 - 05.2020
Brand Manager- Diabetes
SANOFI
07.2016 - 02.2019
Brand Manager-Hematology & Oncology
SANOFI
06.2013 - 07.2016
Sales Representative-Hematology & Oncology
SANOFI
07.2012 - 06.2013
Sales Representative-Oncology
SANOFI
06.2006 - 06.2012
Education
Executive MBA -
ISTANBUL TECHNICAL UNIVERSITY
01.2012 - 01.2013
Biology Department -
ISTANBUL UNIVERSITY
01.2001 - 01.2005
Skills
- Sales Leadership
- Brand Management
- Launch Excellence
- People Management
- KOL Engagement
- Market Research
- Agency Coordination
- Cross-functional Collaboration
- Customer-Centric Planning
Certification
Situational Leadership, TEM Academy
Personal Information
Date of Birth: 06/29/82
Languages: Turkish- Native, English- Proficiency C2
Key Projects
· MT & Brand Manager Training Jun’23
Nobel-Internal Education Programme-Lead
· IPF Center Dec’20
Nobel-Disease Awareness Campaing-Lead
· Personalized Communication Model Feb’19
Sanofi-Tailormade Physician Detailing Project- Lead
· Customer Engagement Plan 2018/19
Sanofi-Strategy Tracking Model- Country Lead
· Diabetes At School 2016/19
Sanofi-Disease Awareness Campaing-Co-Lead
· Mozobil Launch Excellence 2015/16
Sanofi- Launch Plan-Lead
Timeline
Business Unit Manager
NOBEL PHARMA
01.2024 - Current
Marketing Manager- Acute Care
NOBEL
10.2022 - 12.2024
Marketing Manager- CV & Metabolism
NOBEL
06.2021 - 10.2022
Senior Brand Manager-Rare Diseases
NOBEL
06.2020 - 06.2021
Cafe Owner/ Manager
CAFE NO:5
03.2019 - 05.2020
Brand Manager- Diabetes
SANOFI
07.2016 - 02.2019
Brand Manager-Hematology & Oncology
SANOFI
06.2013 - 07.2016
Sales Representative-Hematology & Oncology
SANOFI
07.2012 - 06.2013
Executive MBA -
ISTANBUL TECHNICAL UNIVERSITY
01.2012 - 01.2013
Sales Representative-Oncology
SANOFI
06.2006 - 06.2012
Biology Department -
ISTANBUL UNIVERSITY
01.2001 - 01.2005