Pelin Önocak

Develop key operational initiatives and execute strategies for sales, digital marketing and customer relationship management. Create annual projections including sales targets and monitor Profit & Loss (P&L) statements. Lead and mentor cross-functional teams to ensure alignment with business goals and drive high performance. Build strong partnerships and work closely with the software team to guide the development of new product features.

Lead teams managing sales operations for key e-commerce accounts, provide strategic consulting to strengthen customer relationships and oversee the full management of Lokman Group's e-commerce website.

Oversaw website development projects, ensuring optimal functionality and improved site performance.

Managed sales operations across the Mediterranean region, covering both on-premise (Horeca) and modern trade channels, through direct distribution and coordination of six distributor territories.

Lead and supported regional sales teams to ensure the achievement of annual sales targets.

Oversaw day-to-day field execution, implemented localized sales strategies and ensured operational efficiency across all channels.

Monitored distributor performance through KPI-based evaluations, developed action plans for improvement and maintained strong collaboration to drive sustainable growth.

Focused on team development, delivering training and motivation programs to enhance field performance and engagement.

Planned and executed sales-driven campaigns to support the growth of onpremise key accounts in line with annual budget management.

Focused on high-margin product bundles to contribute to the company’s sustainable growth.

Worked closely with strategic customers to identify tailored solutions that drive volume and profitability while ensuring long-term business development.

Managed budgets and planned promotional campaigns to achieve annual sales targets within local chain retailers.

Designed and implemented tailored brand activation activities to increase market share and strengthen brand presence in the modern trade channel.

Developed sales strategies to increase market share within modern trade customers.

Lead merchandising teams to accelerate product sell-out by driving best practice execution in the field, ensuring strong in-store presence, promotional compliance, and operational excellence.

Planned budgets and led sales initiatives to achieve annual targets in the cosmetics category across local chain perfumeries and markets.

Developed marketing and campaign strategies aimed at influencing consumer behavior and increasing market share, with a focus on category growth and in-store visibility.

Boosted client satisfaction by developing and maintaining strong relationships through effective communication.

Prepared quotations for domestic and international key accounts in the tin packaging category and managed end-to-end sales processes.

Oversaw operational workflows related to international orders, ensuring timely delivery and compliance.

Maintained post-sales customer satisfaction by closely monitoring service quality and developed sustainable business relationships through consistent and solution-oriented communication.