Pelin Denecli
Istanbul, Turkey
Summary
Data-driven professional with 4+ years of analytics experience across diverse fields. Having worked across various fields handling data of all sizes, demonstrates proficiency in conducting research, adopting new tools, and maintaining a disciplined, collaborative work ethic. Skilled in Salesforce management, business intelligence, revenue optimization, auditing, implementation, and data analysis. Strong in market research and statistical analysis. Excellent presentation and client communication abilities.
Overview
5
5
years of professional experience
Work History
Co-Founder
Sidekik
Halifax
08.2023 - Current
- Re-designed and improved the UX/UI of Sidekik website, followed by A/B testing
- Implemented retargeting campaigns via social ads and email marketing (Salesforce & Facebook Ads)
- Conducting lead search and strategic partnership deals
Digital Data Analyst
VERB Interactive
Halifax
02.2022 - 08.2023
- Managed over 40 accounts, preparing dashboards, quantitative and statistical analyses, and market insights for clients with annual revenue from $200K to $35M
- Enhanced dashboard presentation using SQL and BigQuery for improved data visualization
- Presented findings and strategic recommendations to stakeholders, including C-suite executives
- Led a transition project involving audits, KPI’s, conversion tracking, dataset optimization, and GA4 training
- Created benchmark reports and market analyses to optimize clients’ budgets, marketing, SEO, and UX/UI
- Coordinated interdepartmental projects using Jira, involving analytics, development, and marketing teams
- Managed email marketing for all clients (Salesforce), including accounts outside my direct portfolio
Sales Operations Analyst
Proposify
Halifax
04.2021 - 01.2022
- Maintained data security and hygiene in Salesforce through configurations
- Researched outbound leads and qualified inbound leads
- Supported revenue growth by identifying trends, performing A/B testing, and providing actionable insights
- Enhanced efficiency by coordinating interdepartmental projects and creating performance dashboards
- Project management: led cross-functional projects and optimized workflows to boost productivity
- Facilitated tool adoption and trained new employees with educational resources
Research Assistant
The Pain Genetics Lab, McGill
Montreal
09.2019 - 08.2020
- Conducted behavioural assays and collected data. Publication: (DOI: 10.1016/j.cub.2020.06.025)
Laboratory Assistant
The Lydon Lab, McGill
Montreal
09.2019 - 08.2020
- Coded behavioral & alphanumeric data, created surveys, recruited participants, tested pilot studies.
Researcher
The Otto Lab, McGill
Montreal
09.2019 - 08.2020
- Conducted computational techniques, performed ANOVA, and wrote the research paper.
Education
Bachelor’s Degree -
McGill University
CanadaStudy Abroad Program -
University of Sydney
AustraliaSkills
- Google Analytics (UA & GA4)
- Microsoft Suite
- LookerStudio
- Salesforce
- Tableau
- PowerBI
- Jira
- Facebook Ads Manager
- Sales Navigator (LI)
- Google Ads
- Supermetrics
- BigQuery
- SPSS
- SQL
Languages
English, Turkish, French
Social Service
- Health Volunteer, Halifax Lancers Therapeutic Horseback-Riding (Canada)
- Covid-19 Healthcare Worker, Jewish General Hospital (Canada)
- Mental Health Volunteer, Andy's House Treatment Center (Canada)
- Mental Health Volunteer, Compeer Montreal (Canada)
- Medical Assistant, Global Medical Training Program (Nicaragua)
- Volunteer Fundraiser, ROTARACT (Canada)
- Social Support Volunteer, Project Explore (AIESEC) (India)
Extracurricular
- Professional Equestrienne; captain of the national equestrian team of Turkey.
- Professional Pianist; certified in Grade 8 LCM (Final Grade), concert pianist.
Timeline
Co-Founder
Sidekik
08.2023 - Current
Digital Data Analyst
VERB Interactive
02.2022 - 08.2023
Sales Operations Analyst
Proposify
04.2021 - 01.2022
Research Assistant
The Pain Genetics Lab, McGill
09.2019 - 08.2020
Laboratory Assistant
The Lydon Lab, McGill
09.2019 - 08.2020
Researcher
The Otto Lab, McGill
09.2019 - 08.2020
Bachelor’s Degree -
McGill University
Study Abroad Program -
University of Sydney