PAULA ODEK ADEL
BEŞİKTAŞ
Summary
Experienced multimedia professional excelling in fast-paced environments that value experimentation, initiative, ideas, enthusiasm, and success. Held senior roles as a Social Media Journalist, Digital Producer, and Radio and Television Presenter. Proficient in various operating software, performing effectively with minimal supervision. Strong production background with skills in project management, creative development, and strategic planning. Adept at leading collaborative teams and meeting tight deadlines. Known for flexibility, adaptability, and delivering optimal results. Expertise in budgeting, scheduling, talent coordination, problem-solving, innovation, and efficiency.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Engagement Producer
TRT World Channel
03.2023 - Current
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Developed schedules for production, editing, and duplication for timely delivery.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
- Fostered a positive working environment by promoting open communication channels among team members during projects.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Led brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
- Crafted plan for breaking news events and trained and prepared entire staff on how to handle such scenarios.
Social Media Manager
BBC News Swahili
01.2020 - 02.2023
- Developing social media content plans that are consistent with the company’s brand identity
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Led team of social media specialists, fostering collaborative and creative work environment.
- Managed multiple social media platforms, ensuring consistent and impactful brand messaging.
- Coordinated with marketing team to align social media strategy with overall marketing objectives.
- Increased follower engagement with interactive content and timely responses to comments.
- Monitored social media trends to keep brand's content relevant and engaging.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Using analytical tools to monitor and evaluate performance on daily basis, weekly and monthly basis
Reporter
BBC Swahili Radio
07.2015 - 01.2020
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
- Conducted in-depth interviews with key stakeholders, providing comprehensive perspectives on relevant issues.
- Investigated important community issues and put together well-received reports.
- Attended press conferences, court hearings and special events to stay conversant with current news.
- Covered breaking news events effectively, ensuring timely updates for audiences while maintaining factual accuracy and journalistic integrity.
- Stayed up-to-date with current events and trends to stay ahead of competition.
- Researched and produced daily news reports.
- Edited stories for accuracy and clarity.
- Utilized social media to promote stories and build audience.
- Maintained ethical journalism standards, ensuring fairness and objectivity in all reports.
Reporter
BBC HEALTH AFRICA
01.2019 - 11.2019
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
- Conducted in-depth interviews with key stakeholders, providing comprehensive perspectives on relevant issues.
- Addressed sensitive topics professionally while adhering to ethical standards.
- Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
- Edited stories for accuracy and clarity.
- Built strong relationships with sources to gain access to exclusive information.
- Utilized social media to promote stories and build audience.
- Conducted in-depth research for articles, ensuring accuracy and credibility in reporting.
- Maintained ethical journalism standards, ensuring fairness and objectivity in all reports.
Multimedia Journalist
BBC Global Newsbeat
06.2015 - 01.2018
- Produce, Present and Package Six News bulletins for young audience
- Promote the bulletin via social media platforms and schedule them at peak hours
Reporter/Producer
NATION MEDIA GROUP, Q TV
09.2013 - 01.2014
- Reporting on News Current Affairs (Lives and Pre–recorded)
- Producing and Presenting sports segment of the sportsman of the week
- Producing and present Health Features on Health segment (Siha Njema)
- Launched the Nairobi News
- Swahili Reporter Kenya@50
Presenter
EGERTON RADIO
06.2012 - 09.2013
- News Presenter/ Producer
- Translations
TRANS-WORLD RADIO, SIFA FM- VOI
08.2010 - 02.2011
- Presenting News
- Co- presented evening show
- Hosted Weekly Feature Program on social issues
- Hosted Weekend Mid- Morning Show
- Reporting News
- Edited and packaged weekly programs
- Voiced Classifieds & Advertisements
Current Affair Reporter
KBC RADIO, CURRENT AFFAIRS DEPARTMENT
06.2010 - 08.2010
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
- Researched and produced daily news reports.
- Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
- Adapted writing style for various formats including print, online publications, and broadcast scripts.
- Enhanced news coverage by conducting thorough research and fact-checking for accuracy.
BARAKA FM
06.2008 - 09.2008
- Company Overview: Mombasa
- Voiced commercials
- Presenting sports
- Translation of News
- Reporting court stories
- Mombasa
Education
Master of Arts - Mass Communication
Liverpool John Moore’s University
United Kingdom12-2024
3D Animation
Shang Tao
Nairobi01.2019
Master of Arts - Communication and Media
EGERTON UNIVERSITY
Kenya08.2014
Diploma - mass communication
Multimedia University College of Kenya
12.2009
High School -
Matuga Girls High School
11.2006
Skills
- Social Media Management
- Pitching and Creating original media content
- Video editing using Final Cut pro and Adobe Premier
- Broadcast media
- Audience engagement
- Fact checking
- Voicing of News stories, documentary and feature
- Data analysis
Accomplishments
- Led the social Media team for two years.
- I am a trainer of trainees of different Digital Publishing Software’s.
- Lead a team of 6 people in relaunching an old Programme.
References
- Peter Mwai, Senior Journalist BBC Reality Check, Peter.mwai@bbc.co.uk, +254 33975147/ 0721-975-147
- Francis Mutegi, Editor Nation Media Group, Francis.mutegi@nationmediagroup.ke, +254721320398
- Simon Kigamba, Citizen Television Network, 0727665750
Hobbies and Interests
- Reading Newspaper, Novels and Magazines
- Traveling
- Socializing
- Monitoring social media
Summaryqualification
I have gained vast experience on both electronic and social media. I have worked as a senior Social Media Journalist, Digital Producer, Radio and Television Presenter. I’m well conversant with various operating software’s. I have the ability to perform under minimum supervision.
Certification
- Meta
Timeline
Engagement Producer
TRT World Channel
03.2023 - Current
Social Media Manager
BBC News Swahili
01.2020 - 02.2023
Reporter
BBC HEALTH AFRICA
01.2019 - 11.2019
Reporter
BBC Swahili Radio
07.2015 - 01.2020
Multimedia Journalist
BBC Global Newsbeat
06.2015 - 01.2018
Reporter/Producer
NATION MEDIA GROUP, Q TV
09.2013 - 01.2014
Presenter
EGERTON RADIO
06.2012 - 09.2013
TRANS-WORLD RADIO, SIFA FM- VOI
08.2010 - 02.2011
Current Affair Reporter
KBC RADIO, CURRENT AFFAIRS DEPARTMENT
06.2010 - 08.2010
BARAKA FM
06.2008 - 09.2008
Diploma - mass communication
Multimedia University College of Kenya
High School -
Matuga Girls High School
Master of Arts - Mass Communication
Liverpool John Moore’s University
3D Animation
Shang Tao
Master of Arts - Communication and Media
EGERTON UNIVERSITY