Parham Forouzandeh
Antalya,Antalya
Summary
Dynamic Digital Marketing and Amazon Ads Specialist with over 6 years of experience transforming underperforming Amazon stores into six and seven-figure businesses. Expert in advanced PPC strategies, Amazon SEO, and high-converting, cognitive bias-based Facebook ads. Successfully scaled Amazon sales from zero to $506K in 10 months at Amsterdam Heritage. At Nov8tech, managed $30K-$50K monthly spend, reducing ACoS by 35% in 60 days while growing profitability across 10+ international marketplaces. Proven success in driving growth and engagement for brands in the health, electronics, apparel, and beauty industries.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Amazon Manager
Amsterdam Heritage
01.2023 - Current
- Revenue Growth: Scaled Amazon sales from zero to $506,668.78 in 10 months with a TACoS of 10%
- SEO Optimization: Wrote SEO-focused listing via advanced granular keyword research, increasing listing ranking juice by 170% above the top 10 sellers of the category
- Advanced PPC Management: Reduced ACoS from 77% to 23.37% by building a co-effective advertising strategy between SP, SB, and SD campaigns
- Consistently ranked in the top 150 BSRs among 499.7K competitor asins, occasionally earning the Amazon Choice badge despite a $30 higher average price, And the Best New Release badge for new product launches
- Built a customer audience size of 6600+ in 10 months
- Increased repeat customer count by 9,950% and repeat ordered product sales by 4,730% through Remarketing ads plus brand-tailored promotions
- Creative Content: Designed top-quality product images & A+ content with a quality level above %90 of the competitors increasing conversion rate by 5 %, Created top-level Brand store design driving over $50K in store effected sales within 3-4 months
- Influencer Collaborations: Leveraged Amazon Vine + Influencer collaborations for early social proof at the time of launch/honeymoon period.
Paid Ads Specialist | Amazon Manager
Amsterdam Heritage
06.2023 - Current
- FB Campaign Structures: Developed segmented FB campaign structures, preventing audience overlap, maximizing efficiency, and reducing CPC
- High-Converting Ad Creation: Crafted cognitive bias-based direct response ads, split-tested creatives based on ad hooks and ad copy with effective structure
- Crafted high converting CTA/CTVs, Created winning ad types such as UGC mashup, CS testimonial, Benefit call out, Comparison, AI ad, and so on, increasing overall hook rates by 25% and hold rates by over 15%, significantly driving sales and reducing cost per acquisition
- Campaign Optimization: Increased new customers by excluding current audience lists from TOF campaigns and on MOF campaigns with existing customer budget caps
- Created high-converting retargeting ads for existing audiences via static and video ads based on segmented customer pain points per ad
- Creative Content Production: Created dynamic UGC and testimonial videos, enhancing campaign effectiveness
- Monitoring and Reporting: Conducted daily monitoring and weekly reporting, ensuring optimal performance
- Email Flow Design: Designed High-quality conversion-optimized email flow designs for the Sub-brand of my client '' Rather Happy'', Cart abandonment flows, Welcome series, Browse abandonment, and Cross-sell flows.
Amazon PPC Specialist
NOV8Tech
12.2021 - 12.2022
- ACoS Reduction: Reduced ACoS by over 35% within the first 60 days, maintaining and growing profitability
- Campaign Restructuring: Revamped unhealthy campaign structures and naming conventions, optimizing ad performance
- High-Converting Content: Led the graphic team to create top-performing product images, A+ content, and effective comparison charts, boosting engagement
- Developed high-converting Brand Stores, achieving Best Seller status for dust safety masks
- Multi-Country account management: Managed over 2000 ASINs in multiple countries and marketplaces from the USA to the whole of Europe and Japan in Asia, ensuring seamless multi-channel sales
- Profit Management Identified gaps never noticed before, through advanced profit calculation coded spreadsheets which resulted in cutting wasted spend and increase in profit margins
- Monthly Spend Management: Efficiently managed a monthly ad spend of $30K-$50K, driving sustained growth
- Strategic Market Insights: Leveraged data-driven insights to refine PPC strategies and enhance overall market performance.
Ecommerce Marketing Manager
Haidari International Logistics LLC
04.2020 - 11.2021
- Implemented SEO, content marketing, and social media strategies
- Managed product sourcing and supplier relations
- Led comprehensive e-commerce marketing strategies.
Digital Marketing Specialist / R&D Manager
Mohajeran_TV
09.2019 - 07.2020
- Lead Generation: Directed SMM and content marketing strategies, significantly expanding audience reach and eventually high-quality leads
- Research Initiatives: Conducted extensive market research, providing critical insights for strategic decision-making
- Performance Analysis: Analyzed campaign performance to optimize strategies and drive continuous improvement.
Ecommerce Marketing Manager
Bence Toth LLC
05.2016 - 06.2019
- Team Leadership: Led a marketing team, driving substantial e-commerce growth through diverse strategies
- Sales Management: Collaborated closely with the owner to oversee sales management, implementing effective advertisement strategies
- Content and Influencer Marketing: Directed content marketing and influencer campaigns, enhancing product visibility and customer engagement
- Advanced Digital Marketing: Developed and executed PPC and digital marketing strategies, significantly boosting revenue on Amazon, eBay, and Walmart.
Data & Research Specialist
SnapStream
07.2018 - 12.2018
- Conducted comprehensive research and data collection for the US media industry
- Managed data collection initiatives and analyzed data for strategic decision-making.
Junior Broadcast Engineer
GemGroupNetwork
01.2015 - 11.2015
- Supported broadcast operations and technical maintenance
- Conducted quality control checks on broadcast content.
Education
Bachelor's - Business Administration
Bilim University
Antalya, TurkeySkills
- A-Player
- Amazon PPC
- Facebook Marketing
- Proficient in Microsoft Tools
- Social Media Marketing
- Amazon SEO
- Adobe Premiere Photoshop
- Content Creation
- Email Marketing
- Google Ads
- Multi-channel marketing
- Conversion Optimization
- KPI Management
- Hellium10
- Data-Dive
- Canva
Certification
- Semrush Content Marketing Toolkit
- Member, Digital Marketing Institute (DMI)
Languages
Persian
Native language
English
Proficient
C2
Turkish
Upper intermediate
B2
Timeline
Paid Ads Specialist | Amazon Manager
Amsterdam Heritage
06.2023 - Current
Amazon Manager
Amsterdam Heritage
01.2023 - Current
Amazon PPC Specialist
NOV8Tech
12.2021 - 12.2022
Ecommerce Marketing Manager
Haidari International Logistics LLC
04.2020 - 11.2021
Digital Marketing Specialist / R&D Manager
Mohajeran_TV
09.2019 - 07.2020
Data & Research Specialist
SnapStream
07.2018 - 12.2018
Ecommerce Marketing Manager
Bence Toth LLC
05.2016 - 06.2019
Junior Broadcast Engineer
GemGroupNetwork
01.2015 - 11.2015
Bachelor's - Business Administration
Bilim University