Ozkan Onur

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Developed and maintained relationships with customers and suppliers through account development.
• Developed strong relationships with vendors and suppliers to ensure timely deliveries and accurate inventory data.
• Led a team of distribution staff, fostering a positive work environment and promoting professional growth.

Achievements:

• Create and implement brand market access strategy,
• 8% sales volume increase vs Y-1
• 35% increase in stock capacity,

• Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
• Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
• Conducted regular performance reviews for staff members to ensure alignment with company goals and foster professional development.
• Built strong networks with key stakeholders both internally and externally to support business growth objectives.
• Drove innovation initiatives that resulted in unique service offerings for clients while differentiating our firm from competitors in the industry.
• Established and implemented business procedures and process improvements.

Achievements:

• 30% loyal customer
• 98% NPS
• 85% of the coverage in e-retail

• Monitor trends at e-retail market and identify key players. Build e-retail market access strategy and road map with ROI perspective.
• Prepare company e-retail business opportunities within 5 years perspective with identification of pain points, economics, value creation proposition, consumer journey mapping and solution.
• Coordinate and make certain that brand is well positioned on target e-retailer.
• Achievements:
• +7% in volume and +2 points in share of account increase at strategic e-retailer.

• Monitor market trends. Create and propose market access strategy for all channels within 5-year perspective.
• Manage distribution budget (2,5 million €) to have strong brand coverage and high customer loyalty.
• Achievements:
• >= 70% SoA at direct and >= 20% SoA at in-direct customers
• >45% coverage in structured market.

• Build offers (AVS and Commercial) to ensure enough differentiation between Partnership levels and compliance with market access strategy.
• Monitoring competitor Partnership Programs and analyze performance through dashboard.
• Manage Partnership Programs budget (1,5M Euro).
• Achievements:
• Benchmark loyalty level in Europa: At 440 branded direct customers >= 70% SoA and at 650 indirect customers >= 20%
• New distribution network brand, “Lastiktak”, created to lever brand loyalty at indirect customer.
• 40% brand foot print with active customers.

• Operate as single point of contact for assigned customers to design and develop long-term, mutually profitable partnerships.
• Prepare, propose and implement commercial offer, including marketing plan.
• Manage 1.5M € marketing and commercial budget.
• Achievements:
• 50% SoM in Automotive Network with Michelin Brand
• Represent 16% (+4 points) of overall country sales

• Product Management - Earth Mover Tyres
• Responsible of price management, new product launches, trade marketing and sales tools creation and market trends monitoring.
• Services Project Management:
• Michelin Road Assistance Service:
• Michelin Euro Assist:

• Fosters strong and stable business relationships with customer for high-value and long tail products.
• Achievements:
• 63% volume growth and 75% growth in revenue
• 90% stock availability
• 2M Euro saving.

• Achievement:
• Realized yearly volume ambitions at >110%
• Increased brand foot print with active 30 accounts