Özge Mecuk

Managing and expanding more than 100 brands portfolio of an UK-based French group company serving the fashion retail sector; starting partnerships with business deals and/or maintain and develop the existing trade.

• Conducting market research to assess customer demand, pricing structures and competitor prices and conditions.
• Set up and negotiate contracts with customers and closing deals.
• Playing key role in contract negotiations, achieving favorable terms that supported company's budgetary objectives.
• Maintaining a comprehensive database of supplier information, including contact details, capabilities and pricing structures in the CRM system.
• Collaborating with cross-functional teams including finance, logistics and sales to achieve a smooth process.
• Managed and maintained purchase orders and invoices.
• Attending meetings and trade shows representing the company's interests in an effort to cultivate relationships with existing and potential partners.

After my 9 years of working as sales & marketing coordinator, I've been promoted to this position in the company. I was working with a team of 12 people, under the supervision of sales director and the president of the company. Last achieved sales revenue was $24M.

• Determined the annual sales targets of the company with sales director and president.
• Developed and executed strategic plan to achieve sales targets and aimed to increase current customer accounts.
• Managed sales team and representatives to ensure sales objectives are achieved.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Provided competitive market information to management to help the direction of product campaigns.
• Communicated with the vendors about pricing, delivery time, payment and special requirements of the customers and hold meetings regularly.
• Visited customers in the field to support sales representative on the deal and established strong business relationships with customers.
• Reviewed the marketing budget and attended all marketing activities such as exhibitions (local or international), open houses, seminars, etc.

This was a very challenging and exciting role for me. I'd been running marketing actions of the company most of the time but with the starting of digital marketing and E-commerce era, I work with sales manager closely to support his team to increase the sales.

• Increased lead generation by executing innovative outbound strategies, such as cold calling and email campaigns.
• Enhanced brand visibility by managing online presence, including company website and social media accounts.
• Managed advertising budgets effectively while negotiating favorable rates for media placements across various channels.
• Collaborated with cross-functional teams on product launches, ensuring successful rollouts and strong initial sales performance.
• Maximized trade show impact by designing eye-catching booths and coordinating pre-event promotions.