Oğuzcan Küçük

Led the end-to-end brand and product foundation for two early-stage fintech ventures, building both platforms from scratch with a focus on product experience, go-to-market readiness, and scalable growth.

Key Responsibilities:

• Created brand identity from scratch, including naming, logo, and full corporate identity systems
• Led UI/UX and product design strategy across web and mobile platforms
• Designed end-to-end user journeys, including onboarding and activation flows
• Partnered with product and engineering teams to define roadmap and feature prioritization
• Aligned product, design, and growth to accelerate product-market fit and conversion performance

Key Achievements:

• Built complete brand and product foundation from zero to pre-launch readiness
• Delivered production-ready UI/UX flows and core product structures
• Established scalable infrastructure to support go-to-market and future user acquisition

Note: Products are currently in pre-launch phase, with launch and go-to-market processes actively in progress

At Foneria, Turkey’s leading mutual fund marketplace, I led end-to-end marketing, product, and growth operations, driving user acquisition, revenue growth, and brand positioning through data-driven strategies.

Key Responsibilities:

• Owned and executed full-funnel growth strategy (Acquisition → Activation → Retention → Revenue)
• Built and scaled data-driven growth models using segmentation, churn prediction, and personalization
• Led cross-functional teams across Marketing, Product, Design, and Sales to align growth objectives
• Strengthened brand positioning across integrated digital and offline channels
• Optimized marketing operations and processes, improving efficiency and scalability
• Developed and managed strategic partnerships to expand distribution and market reach

Key Achievements:

• Increased total user base by 130%
• Scaled daily active users by 250%
• Reduced media and agency costs by 25% without impacting performance
• Improved ROI through performance optimization and targeted growth initiatives

At ICRYPEX, one of Turkey’s leading cryptocurrency exchanges, I led end-to-end growth and marketing operations with full ownership of user acquisition, revenue strategy, and brand positioning.

Key Responsibilities:

• Owned and executed full-funnel growth strategy (Acquisition → Activation → Retention → Revenue)
• Led and scaled a 15+ person cross-functional Growth & Marketing team
• Managed all acquisition channels, including Performance, SEO, PR, Influencer Marketing, and Brand
• Built and optimized multi-channel user acquisition strategies to improve CAC and LTV
• Directed integrated communication strategy across digital and offline channels
• Led PR and media strategy, managing all external communications and brand perception
• Spearheaded high-impact sponsorships and partnerships (Göztepe, TOSFED, Mahmut Orhan, Fatih Altaylı)
• Owned and optimized marketing budgets, improving efficiency and return on spend

Key Achievements:

• Acquired 250,000+ new users
• Increased daily active users by 40%+
• Reactivated 15% of inactive user base
• Improved ROI through data-driven media optimization
• Elevated brand visibility through large-scale influencer and sponsorship initiatives

Led brand and product marketing, overseeing strategy, positioning, and growth initiatives.

Key Responsibilities:

• Led brand strategy and positioning, ensuring alignment with business objectives
• Managed end-to-end marketing operations across owned and paid channels
• Developed and executed SEO strategy to increase organic visibility
• Oversaw content strategy and production to ensure consistent brand messaging
• Directed media planning, buying, and partnerships to scale brand reach
• Managed PR and marketing communications

Key Achievements:

• Increased vehicle reservations by 450% through data-driven growth strategies
• Scaled organic traffic and improved conversion performance via SEO and performance marketing

Managed end-to-end digital marketing operations for Kaya Holding brands (Kaya Hotels, Abant Su, Kaya Palazzo), driving performance, engagement, and revenue growth across multiple channels.

Key Responsibilities:

• Managed multi-brand digital marketing operations across all major platforms (Google, Meta, Criteo)
• Led performance marketing campaigns, optimizing across paid channels to improve ROI
• Oversaw social media strategy and content execution across Facebook, Instagram, TikTok, YouTube, and Twitter
• Managed influencer marketing, SEO, and SEM strategies to increase visibility and engagement
• Planned and executed integrated campaigns, including offline marketing and video production
• Optimized marketing performance across key metrics, including ROAS, Retention, and LTV

Key Achievements:

• Increased hotel reservations by 39% YoY
• Grew Abant Su app sales by 23%
• Increased organic traffic by 14%

Worked as a strategist and copywriter, developing digital communication strategies and creative campaigns for global and local brands.

Key Responsibilities:

• Developed 360° communication strategies for brands including Riot Games, Burger King, and Şişecam
• Conducted target audience analysis and campaign planning
• Managed content strategy and creative development processes
• Defined and maintained brand digital tone of voice and messaging
• Collaborated with creative and client teams to deliver integrated campaigns

• At Sağlık Bahçesi, I was responsible for all traditional and digital creative marketing activities for the brands managed by the agency, ensuring cohesive strategies and impactful campaigns across all platforms. The brands I worked with included Pfizer, Bayer, Abdi İbrahim, the Ministry of Health , and MSD.

• I was responsible for managing all traditional and digital creative marketing activities for the brands under the agency, ensuring cohesive strategies and impactful campaigns across all platforms. The brands I worked with included Ibrahim Ethem Menarini, Efes Pilsen, Honda, Abdi İbrahim, and Bayer.