OĞULCAN KOCA
Marketing Manager
Atatürk Mahallesi, Ataşehir Bulvarı Caddesi, NO:34/B Ataşehir/İstanbul,34
Summary
Dynamic marketing leader with over 10 years of experience driving growth, brand visibility, and lead generation through data-driven strategies and cross-functional collaboration. Specialized in CRM automation, performance marketing, and campaign optimization, with proven success in improving ROAS, reducing churn, and scaling customer acquisition. Adept at managing end-to-end marketing operations — from strategic planning to creative execution — across B2B and B2C markets. Certified in multiple digital marketing disciplines, fluent in Turkish and C1 – Advanced English, and recognized for delivering measurable results in competitive, fast-paced industries.
Overview
13
13
years of professional experience
6
6
Certifications
Work History
Marketing Manager
Navlungo
02.2024 - Current
- Work with cross-functional team (Product, Services, Sales) to establish growth strategies to support revenue goals.
- Create, manage and experiment with new lead generation campaigns, improving conversion rates.
- Analyze data to monitor revenue, sales, and lead generation performance, identifying opportunities that increased overall performance.
- Work with internal teams and agency partners to optimize spending within existing channels, improving ROAS.
- Identify and pilot new, experimental channels that unlocked sustainable growth.
- Collaborate with creative agencies to develop new concepts balancing growth goals with brand building.
- Leverage created content to accelerate paid marketing efforts, optimizing for growth.
- Reduce churned and declining trend customer numbers through targeted campaigns.
CRM & Campaign Manager
Navlungo
04.2023 - 02.2024
- Manage CRM actions to ensure smooth and efficient processes.
- Create and analyze email marketing campaigns, increasing engagement rates.
- Monitor lead generation numbers and help run a smooth sales operation.
- Support the sales team in reaching the best leads at the right time, improving lead-to-sale conversion.
- Assist the PPC team in identifying campaigns that deliver the best results.
Digital Marketing & CRM Manager
Thread In Motion
10.2022 - 04.2023
- Work with cross-functional teams (Product, Services, Sales) to establish growth strategies to support revenue goals.
- Create, manage and experiment with new user acquisition campaigns, improving acquisition metrics.
- Manage all social media platforms and drive content creation, increasing engagement levels.
- Analyze data to monitor revenue performance and uncover areas for improvement.
- Identify and pilot new channels that unlocked sustainable growth.
- Ensure blog/content user experience and conversion path to purchase is optimized, improving conversion rates.
Head of Growth
Korvo
04.2022 - 09.2022
- Built the infrastructure (people, process, and technology) for inbound customer acquisition.
- Worked with cross-functional teams (Engineering, Sales, Product) to establish growth strategies to support revenue goals.
- Managed third parties for social media, influencer management, content, and SEO.
- Designed and experimented with acquisition campaigns, improving conversion rates.
- Coordinated creation of content and customer journey touchpoints.
- Managed budgeting for customer acquisition, ensuring positive ROI.
- Analyzed data to monitor revenue performance and implemented performance improvements.
Marketing Manager
Massive Bio
09.2021 - 04.2022
- Managed brand and product/service promotion to meet growth goals.
- Set marketing goals based on past performance and forecasts.
- Oversaw current offerings and initiated new product/service development.
- Conducted market research to inform strategies, improving campaign effectiveness.
- Approved and oversaw creative development for promotional materials and ads.
- Tracked marketing data and reported findings to management.
- Adjusted campaigns based on data and feedback to improve results.
Marketing Team Leader
DocPlanner
12.2017 - 08.2021
- Planned and implemented marketing strategies to achieve sales and growth targets.
- Suggested and deployed new marketing tools to improve performance.
- Measured effectiveness and optimized marketing activities.
- Collaborated with Sales Team to meet sales goals.
- Managed a marketing team, improving productivity and campaign quality.
Online Marketing Specialist
DocPlanner
06.2015 - 12.2017
- Generated new contacts and delivered high-quality leads for sales.
- Prepared and promoted content (ebooks, short videos, webinars) to increase lead generation.
- Managed social media strategy, boosting engagement and brand awareness.
- Suggested new marketing ideas to improve campaign results.
- Measured and tracked the effectiveness of marketing actions.
Assistant General Manager
Meditepe Sağlık A.Ş.
09.2012 - 03.2014
- Assisted in administrative processes.
- Managed appointment scheduling and operational workflows.
- Led PR and brand awareness activities.
- Created and managed marketing strategies to improve visibility.
Education
Bachelor of Arts - Economics
Marmara University
04.2001 -
Maltepe Kadir Has Anadolu Lisesi
06-2008
Skills
Marketing Strategy & Execution
Lead Generation
CRM Management (HubSpot Certified)
Performance Marketing & ROAS Optimization
Social Media Strategy & Content Marketing
SEO & SEM (SEMrush)
Data Analytics & Conversion Rate Optimization
Online Streaming & Live Event Management
StreamYard Platform Management
Languages: Turkish (Native), English (C1 – Advanced)
Certification
HubSpot Academy / Email Marketing
Awards
People’s Favorite Website Award | Achieved during tenure at DoktorTakvimi,
Deloitte Technology Fast 50 Türkiye 2023 | Turkey’s Fastest Growing Tech Company - Achieved during tenure at Navlungo
Inc. Türkiye 2025 | Türkiye’s Fastest Growing Tech Company - Achieved during tenure at Navlungo
RECOMMENDATIONS
To view professional recommendations and endorsements, please visit my LinkedIn profile: https://www.linkedin.com/in/o%C4%9Fulcan-koca-aa703256/details/recommendations/
Timeline
Marketing Manager
Navlungo
02.2024 - Current
CRM & Campaign Manager
Navlungo
04.2023 - 02.2024
Digital Marketing & CRM Manager
Thread In Motion
10.2022 - 04.2023
Head of Growth
Korvo
04.2022 - 09.2022
Marketing Manager
Massive Bio
09.2021 - 04.2022
Marketing Team Leader
DocPlanner
12.2017 - 08.2021
Online Marketing Specialist
DocPlanner
06.2015 - 12.2017
Assistant General Manager
Meditepe Sağlık A.Ş.
09.2012 - 03.2014
Bachelor of Arts - Economics
Marmara University
04.2001 -
Maltepe Kadir Has Anadolu Lisesi