Osman Talha GÜL

I began my journey with BingX in Turkey, focusing on localized marketing strategies and collaborating with Turkish influencers to enhance brand visibility. My role involved organizing various promotional events, which played a significant part in boosting user engagement within the local market.

After approximately a year, I was tasked with leading our expansion into the Latin American markets, specifically Brazil and Portugal. This region had presented challenges in the past, but through strategic planning and the implementation of organic growth initiatives, we successfully overcame these hurdles. I managed the establishment and growth of our social media presence in these markets without resorting to inauthentic marketing practices. My efforts included organizing major promotional events with Brazilian influencers in São Paulo and Curitiba, significantly increasing new user sign-ups and transaction volumes. Under my leadership, we achieved an 86% increase in transaction volume and a 44% rise in new traders in the second quarter of 2023, with a continued average growth rate of 35% in subsequent quarters, culminating in a transaction volume of 1.2 billion dollars by the end of the year.

Recently, after handing over my responsibilities in Brazil, I have been working with both global and Turkish influencers to develop and implement marketing strategies that sustain our brand's global presence and continue to foster user engagement and loyalty.

As BDM for SnapEx, i've worked with my former team. I've started the PR with local media agencies. My first arrangement was with Altcointurk. Our first offline meeting was in their place. You can check the details from the link below:

https://medium.com/snapex-blog/meeting-the-crypto-trading-community-in-istanbul-turkey-3a2ff1e2ce32

Then i've continued to marketing with the biggest influencers in Turkey from twitter, youtube and telegram.

During the marketing with influencers, i've focused on digital marketing.I've started to work with a freelancer guy who is working for stock market exchange in Turkey for digital marketing.We've published a Landing Page for our SEO process. With my previous experiences in Turkish Airlines' call center, i hired a call center cloud platform and assembled a team for sales/cs/marketing part. Our landing page was directing a lot of users every day and our team in call center was trying to convert them to be a new user or keep the ones who signed up before.

The marketing in Turkey stopped because the exchange has closed.

Creating a native team for project part of CoinNess and a team for Marketing part.

In project part, CoinNess.com is a crypto news website and i've assembled a team for contents, translation and media. We were producing the news and sponsored posts 24/7.

In marketing part, the team which i assembled was dealing with community growth. Our main focus was making arrangements with Turkish KOLs and creating the brand awareness. Our telegram group had more than 2,000 members. We've managed tons of campaigns for our users and our conversion rate was really good. After a regulation in China, CoinNess.com stopped marketing in Turkey.