Onur Tusa Baykal
Istanbul
Summary
A seasoned leader in operations and team coordination, I've driven substantial growth at Yatas Group by spearheading international expansions and enhancing cross-functional collaboration. My strategic planning acumen and adept leadership have consistently fostered organizational development, achieving a 5-fold increase in international sales at Koton.
Overview
26
26
years of professional experience
3
3
Languages
Work History
Deputy General Manager
Yatas Group
09.2018 - Current
- Managed all international operations of group brands and factories as top executive.
- Founded and managed subsidiaries in USA, Germany and Russia. Managed sales of franchise partners in 40 different countries and developed a strong corporate sales channel.
- Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
- Developed and executed annual business plans, resulting in consistent revenue growth.
- Participated in strategic planning process to achieve corporate objectives.
- Collaborated with department heads to establish goals and work plans.
- Lead Group to develop a "brand based" management structure.
- Created and managed a business partner based matrix organization to effectively execute; global head office, R&D, product management, marketing, sales operations and regional head offices.
- Expanding international franchise operations from 20 stores to over 200, in 45 different markets
Director of International Sales
Koton
02.2014 - 08.2018
- Managed operations in 26 different countries through country managers and regional managers.
- Expanded international market presence by opened over 200 stores in 26 different markets.
- International retail sales increased by 5 times in four years. International sales accounted one third of total sales.
- Created regional head office structure and founded 12 regional offices.
- Created "matrix organization" in global head quarter to effectively manage regional head office functions
- Coordinated with marketing department on targeted promotional campaigns for specific international markets.
- Implemented effective sales strategies to penetrate markets and drive growth in diverse regions.
- Developed a new franchise model in order to continue growth of this sales channel.
- Lead the creation of “regional product categories” which creates new products for strategic regions such as Russia and Middle East
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Forecasted sales and established processes to achieve sales objectives and related metrics.Developed relationships with clients and potential clients to improve business growth.
Director of Sales
Ipekyol Group
02.2012 - 02.2014
- Managed all sales retail operations (incl. Corporate sales, e-com, wholesale) and allocation planning of group brands: Ipekyol, Twist and Machka. Over 150 stores with 1000 employees.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed team of sales representatives, providing guidance, coaching and support.
- Implemented robust sales tracking systems to monitor progress against targets and provide actionable insights for improvement efforts.
- Developed omnichannel sales strategy and launched e-com sales channel.
- Created new store concepts for each three brands.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes by creating segment based product allocation system, which lead to increase in sell through rates.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
Retail Sales Coordinator
GAP Turkey (Fiba Retail)
08.2009 - 01.2012
- Managed all sales operations of all 25 stores with 3 area managers.
- Collaborated with marketing department to develop targeted advertising campaigns that drove brand awareness.
- Developed innovative solutions for addressing common retail challenges such as loss prevention, employee retention, and customer engagement.
- Streamlined inventory management processes, resulting in reduced overstock and waste. Created new and profitable channels to clear old season stock
- Ensured store compliance with company policies, safety regulations, and local laws governing retail operations.
- Boosted sales performance by implementing effective visual merchandising strategies.
- Assisted in planning and execution of seasonal merchandising resets, optimizing product placement for maximum exposure. Rewarded several times with best VM implementation prices by GAP Global HQ.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets by establishing a P&L based store and area management structure.
Regional Director of Sales and Operations
Marks And Spencer Russia (Fiba Retail)
03.2005 - 07.2009
- Launched M&S in Russia by opening 20 stores in 4 years. Lead the company to become second biggest franchise partner of M&S.
- Managed all sales and retail operations. Founded regional head office team including; VM, logistics, sales and planning divisions. Selected and trained store management staff in all new regions.
- Championed continuous improvement initiatives within region, fostering culture of innovation and adaptability among team members. Coordinated activities btw English, Russian and Turkish teams.
- Conducted comprehensive market research to identify emerging trends and adjust sales strategies accordingly for maximum impact. Implemented successful marketing campaigns for each new store opening.
- Monitored competitor activities closely to proactively respond to changes in market dynamics with appropriate countermeasures.
Retail Operations Specialist
Marks And Spencer Turkey (Fiba Retail)
11.2002 - 04.2005
- Reported issues to higher management with great detail; preparation of yearly sales budget, generate routine sales reports for the organization, project management, sales support operations management, outlet operations management.
- Followed up company wide implementation of Sales and Marketing Calendar.
- Trained all store management staff on usage of retail mathematics and KPIs.
- Draw the new layouts of the stores according to international standards and seasonal commercial plans.
- Implement an analytic store productivity measurement system for stores which enabled planning teams to be more accurate
- Streamlined inventory management for improved product availability and reduced stock discrepancies. Managing old season of the company with higher profits
- Championed process improvements initiatives across the store, leading to increased operational efficiency and reduced overhead costs.
Project Assistant
Coop
02.2001 - 04.2001
- Helped companies newly created e-com department to conduct project research.
Purchase Executive
D&R
02.1999 - 06.1999
- Book purchase executive
Various
Carsi Büyük Mağazacılık
06.1998 - 08.1998
- Various positions at leading department store including; sales assistant, kids purchasing assistant, SAP project assistant, new store opening project executive.
Education
Master of Science - Retail Management
University of Stirling
Stirling, UK 04.2001 -
Bachelor of Science - Economics
University of Istanbul
Istanbul, Turkey 04.2001 -
Skills
Operations Management
Timeline
Deputy General Manager
Yatas Group
09.2018 - Current
Director of International Sales
Koton
02.2014 - 08.2018
Director of Sales
Ipekyol Group
02.2012 - 02.2014
Retail Sales Coordinator
GAP Turkey (Fiba Retail)
08.2009 - 01.2012
Regional Director of Sales and Operations
Marks And Spencer Russia (Fiba Retail)
03.2005 - 07.2009
Retail Operations Specialist
Marks And Spencer Turkey (Fiba Retail)
11.2002 - 04.2005
Master of Science - Retail Management
University of Stirling
04.2001 -
Bachelor of Science - Economics
University of Istanbul
04.2001 -
Project Assistant
Coop
02.2001 - 04.2001
Purchase Executive
D&R
02.1999 - 06.1999
Various
Carsi Büyük Mağazacılık
06.1998 - 08.1998