ONUR LEVENT ÖZTEPE
ISTANBUL
Summary
I am Onur Levent ÖZTEPE, I have worked as a manager in large and corporate companies such as Hartmann and BioMérieux in the health sector for about 26 years. I have developed existing and potential customer relations, pioneered commercial marketing and managed dealers, profitability and all sales activities all over Turkey.
In the projects I have been involved in throughout my career, with the support of my coaching competencies, I have assumed effective leadership roles that keep and direct the unity and motivation of my team strong. I have seen the effects on business results and achieving big projects. I believe that I have reinforced this situation with important references in the field.
I share my CV with you, confident that I can use my strengths for possible roles in your company.
Overview
27
27
years of professional experience
13
13
years of post-secondary education
1
1
Language
Work History
Biomerieux Diagnostics - Marmara Region Manager / Business Unit Manager (IA&MIC)
Biomerieux Diagnostics
ISTANBUL, 34
01.2015 - 01.2024
- Coordinated the sales team as a role model for Key Opinion Leader management. - Responsible for the management of B2B and B2C sales for seven sales specialists to guide them to the right targets. - Analysed dealer and direct customer performances on monthly, quarterly and semi-annual basis, organised sales evaluation meetings and guided the team. - Coordinated the management of 7 main dealers and 12 sub-dealers with his team. - Managed Key Opinion Leader meetings such as C-Suite, CEO, Laboratory Managers, Pathologists, etc
- When appropriate in the submission of proposals, pricing and cost, etc. - Built new relationships with decision makers, stakeholders, potential customers and influencers across Turkey. - Organised comprehensive sales presentations to customers/potential customers
- Guided both sales and marketing objectives through these presentations. - Focused on efficiency by analysing customers with potential negative impacts on system layouts, consumption increase and reliability. - Helped sales force close deals through customer visits, presentations, negotiations, discussions and competitive analysis, etc. - Collaborated with sales, marketing, service and logistics teams for strategic business planning and related after-sales procedures. - Organised the provision of necessary assistance and support to internal teams to optimise customer satisfaction. - Coordinated team and other departments to ensure smooth workflow according to "compliance laws". - Worked closely with product managers to close sales and finalise projects when necessary. - Carried out the necessary field analyses, CRM follow-ups, monthly sales analyses and strategies to achieve the defined targets. - Created pricing strategies according to customer segmentation
- Played an active role in pricing. - He was responsible for 480 Mio TL revenue in the annual budget.
- Spearheaded regional training programs to upskill team members, enhance overall performance, and prepare high-potential employees for future leadership roles within the organization
Biomerieux Diagnostics - Istanbul Strategic Account Manager
Biomerieux Diagnostics
01.2010 - 01.2015
- Significant contribution in Key Opinion Leader management. - Maintained Key Opinion Leader liaisons such as Laboratory Managers, Pathologists, etc
- When appropriate in the submission of proposals, pricing, costing, etc. - Established new relationships with decision makers, contacts, influencers, etc. - Organised presentations to customers
- These presentations drove both sales and marketing objectives. - Managed customer support issues that could have a negative impact on system deployments, strategies and reliability
- Organised inputs, relationships and contacts from the project manager to minimise risk to a specific product or account. - Assisted in closing deals through customer visits, presentations, negotiations, discussions, etc. - Created the image of the company, department and product in the eyes of the customer. - Managed a 4-person Sales Team. - Collaborated with Sales and Implementation team on planning and procedures. - Organised contract follow-ups. - Organised the provision of necessary assistance and support to internal teams to optimise customer satisfaction. - Collaborated effectively and efficiently with Sales, Applications and Product Manager as required. - Exerted maximum effort and diligence to achieve and reach defined targets.
Biomerieux Diagnostics - Regional Manager (Sales Coordinator)
Biomerieux Diagnostics
01.2005 - 01.2009
- Organisation of marketing and sales organisation activities of Biomerieux diagnostic systems
- (Immunoassay, blood gas analyser, bacteriology, ELISA, blood culture analyser, bacterial ID and ATB system) - Establishment of a marketing and sales team in the area of responsibility (organised two regional salespeople and fifteen distributor personnel) - Manage relations and contacts with distributors. - Establishment of distributor network
- (Manage seven distributors for 40 cities) - In 2007, sales in the region increased by 40% compared to 2006 (€4,200,000 in 2008 and €5,500,000 in 2009).
Paul Hartmann AG. - National Sales Manager (Hospital Group)
Paul Hartmann AG.
01.2003 - 01.2005
- Provided the sales organisation of hospital groups and distributor structuring in Turkey. -Market research for the company's hospital products
- Identified niche products. - Worked for the company to enter the Turkish market with the right product within its wide product range and ensured that it entered the market correctly, especially with wound care products. - Establishment of distributor network
- Started pilot studies with two distributor candidates. - Supervising the application procedure for registration certificates issued by the Ministry of Health. - Establishment of a Direct Sales Team. - Creating strategies to access the market. - Planning of marketing activities. - Ten private hospitals won (Florence Nightingale Group, Universal Hospital group etc.)
Biobak Laboratuvar Malzemeleri A.Ş. (Bayer Diagnostik and ThermoLabsystem Authorised A.Ş.) Regional Manager
Biobak Laboratuvar Malzemeleri A.Ş.
01.2000 - 01.2003
- Denizli, Aydın, Uşak, Çanakkale, Istanbul (Asia & Europe), Diyarbakır, Trakya, Sakarya, Kocaeli, Konya, Van, Antalya, Eskişehir, Malatya and Elazığ provinces (sales increased by 1550% in 2002 compared to 2000 and 2001, as a result of which he was appointed as a regional manager in the Marmara Region)
- 104% increase in the first six months) - Organising seminars for customer groups related to the company's product range (the most recent one was for products related to Nucleic Acid Diagnostics and Haematology
- 2002 exceeded the target value). - Monitoring and control of the preparation of offers in the above-mentioned regions
- Maintaining a high participation rate in the bids. - Saved budget allocation for the region (40% saving). - Achieving a high rate of profit from offers (5-10% increase in auxiliary products as a result of work with product managers and customer service department). - Developing new marketing strategies for product groups by changing market conditions and creating new markets. - Supervising and training regional distributors and supporting them in sales activities and proposal preparations
- Maintaining healthy customer-distributor relations (guiding distributors to achieve a 90% increase in sales). - Organising in coordination with the relevant departments to meet customer demands such as technical, maintenance-repair and ordering. - Reporting to the Marketing Manager and General Manager on changing market conditions, customer structure and demands
- (Gained two new distributors) - To follow the activities, new products and marketing activities of competitors and to develop new sales strategies in this direction
- (Newborn systems products sales were realised 100%.) - Strengthening the image of the company by establishing healthy relations with the organisations with which the company works. - Follow-up of new tender laws and regulations (In 2003, a seminar on the new Tender Law was organised for regional distributors and company personnel
- Auxiliary documents were presented to the staff and customers).
Regional Sales Representative
01.1997 - 01.2000
- Promoting and selling the company's products in the area for which he was responsible. - Visiting customers on a regular basis, taking their orders, processing them and organising the shipment when necessary. - Follow-up of all stages of offers - Reporting to the regional manager on daily, monthly and annual sales activities. - Directing customer requests for technical service to the Technical Service Department and helping to solve the problem when necessary
- (Trained customers on intensive care, point of care and self-testing). - Tracking the payment status of customers. - Creating new sales opportunities to reach the sales target set for the region.
Education
Certified - Pricing Strategy
LABA (international Education Platform)
ISTANBUL 02.2024 - 02.2024
Coach Recognised Leader Certificate -
HOUSE OF HUMAN ACADEMY
ISTANBUL 11.2022 - 01.2023
Professional Executive Coaching And Corporate Coaching -
Perfect Mind Academy ACSTH
ISTANBUL 05.2021 - 08.2021
Coaching Certificate -
Perfect Mind Academy ACSTH
ISTANBUL 11.2021 - 12.2021
MBA Programme -
Bilgi University
ISTANBUL 06.2005 - 11.2006
Teaching Certificate Programme -
Ankara University Faculty of Education
ANKARA 01.1994 - 04.1995
Bachelor of Science -
Ankara University, Faculty of Science
ANKARA 01.1989 - 04.1995
Some College (No Degree) -
Ankara High School
ANKARA 01.1984 - 04.1987
Skills
CRM 360 Series
Tableau Analysis Programme (Synchronisation with CRM)
TEPUM Computer Course, 2001
Advance MS Office applications (Windows Excel, Word, Power Point certificates)
Advanced coaching and mentoring competence (certified)
Extensive market knowledge (customers, competitors, government health policy)
Excellent references from customers and distributors in each region under responsibility
Strong communication skills
Teamwork and positive thinking
Utilising capacity in the most efficient way
Seminars And Certificates
- BioMérieux University (2017 - Fundamentals of Management)
- Mercury (2011 - Excellent Sales Management)
- Time Management (2008 - Pan Academy)
- Body Language (2002 - Vision Europe)
- Negotiation Techniques (2002 - Vision Europe)
- Presentation Techniques (Human Resources Department - 2002)
- Telemarketing (2001 - Vision Europe)
- Professional Sales Skills 2001-PDR (Brain TRACY)
- Point of Care-Sales and Marketing (Bayer-2000)
- Marketing (Human Resources Department -2000)
- Self-Testing Sales and Marketing (Bayer- 2000)
Personal Information
- Place of Birth: ANKARA
- Date of Birth: 11/11/70
- Driving License: Class B (1988)
- Marital Status: Married (father of one child)
Military Service
Completed as Lieutenant
Timeline
Certified - Pricing Strategy
LABA (international Education Platform)
02.2024 - 02.2024
Coach Recognised Leader Certificate -
HOUSE OF HUMAN ACADEMY
11.2022 - 01.2023
Coaching Certificate -
Perfect Mind Academy ACSTH
11.2021 - 12.2021
Professional Executive Coaching And Corporate Coaching -
Perfect Mind Academy ACSTH
05.2021 - 08.2021
Biomerieux Diagnostics - Marmara Region Manager / Business Unit Manager (IA&MIC)
Biomerieux Diagnostics
01.2015 - 01.2024
Biomerieux Diagnostics - Istanbul Strategic Account Manager
Biomerieux Diagnostics
01.2010 - 01.2015
MBA Programme -
Bilgi University
06.2005 - 11.2006
Biomerieux Diagnostics - Regional Manager (Sales Coordinator)
Biomerieux Diagnostics
01.2005 - 01.2009
Paul Hartmann AG. - National Sales Manager (Hospital Group)
Paul Hartmann AG.
01.2003 - 01.2005
Biobak Laboratuvar Malzemeleri A.Ş. (Bayer Diagnostik and ThermoLabsystem Authorised A.Ş.) Regional Manager
Biobak Laboratuvar Malzemeleri A.Ş.
01.2000 - 01.2003
Regional Sales Representative
01.1997 - 01.2000
Teaching Certificate Programme -
Ankara University Faculty of Education
01.1994 - 04.1995
Bachelor of Science -
Ankara University, Faculty of Science
01.1989 - 04.1995
Some College (No Degree) -
Ankara High School
01.1984 - 04.1987