ONUR DEMİRER
Business Unit Director
Istanbul
Summary
Results-oriented and highly motivated executive with a proven track record of consistently exceeding challenging targets in competitive business environments. Recognized for ability to build, lead, and retain high-performance sales teams while implementing strategic initiatives to drive revenue growth and profitability. Skilled in market strategy, customer relationship management, and business development.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Sales & Marketing Director
Santasya Pharmaceuticals
06.2024 - Current
- Launched reimbursable pharmaceuticals group (January 2025)
- Reorganized sales teams across Turkey, achieving a 300% increase in sales (June -December 2024)
- Integrated the field management system (Veribase) with field teams (August 2024)
- Developed strategies for budget and P&L management to enhance efficiency
Business Unit Manager
Celia Nutrition
10.2021 - 06.2024
- Established and executed the Celia brand’s market entry strategy in Turkey, overseeing all brand activities
- Built and led nationwide sales and marketing teams, achieving a 3% market share in the pharmacy channel
- Regularly reported market trends and regional performance to the board, providing strategic insights
International Sales Manager
Teknikal Aluminum
11.2019 - 10.2021
- Expanded the portfolio and increased export sales by 40% within a year
- Managed the full sales process, from prospecting to closing, addressing client needs with tailored solutions
International Sales & Marketing Manager
İstanbul Logistics
01.2018 - 11.2019
- Built and led an international sales team, increasing sales by 50% and doubling the customer base
Sales & Business Development Director
Lansinoh Turkey
07.2013 - 09.2017
- Increased annual sales from 2 million to 27 million, significantly expanding market share
- Established a distribution network, increasing the number of POS from 8,000 to 17,500
Regional Sales Manager
Lavazza Turkey
01.2008 - 07.2013
- Acquired new customers in the Horeca channel, managed coffee and equipment sales, and led the Horeca sales team
- Increased monthly sales from 15 tons to 120 tons
- Secured high-profile clients such as The House Cafe, Swiss Hotels, Hilton Group, and Doors Group
- Built sales and technical teams within the Horeca channel
- Developed and implemented a comprehensive distribution system
Education
Master of Business Administration -
Nisantasi University
01.2013 - 01.2015
Bachelor’s Degree - Tourism Administration
Sakarya University
01.2002 - 01.2006
Skills
Strategic Market Planning
Professionalskills
I motivate team members, encouraging them to perform well above average., I apply logical and creative approaches to problem-solving, developing practical sales solutions., I build effective relationships across all organizational levels and with individuals from diverse backgrounds., I am fluent in English, allowing me to communicate effectively in verbal, written, and digital formats., Detail- and process-oriented, I ensure that each task is completed accurately and by the right people., I manage expectations efficiently in high-pressure sales environments and conduct effective negotiations., I represent my company with professionalism, acting as a reliable ambassador., I am adaptable by nature, open to differing viewpoints, and quick to adjust to changes as needed., I organize my day carefully to maximize every opportunity., I maintain a comprehensive understanding of the business landscape, consistently developing insights and strategies.
Timeline
Sales & Marketing Director
Santasya Pharmaceuticals
06.2024 - Current
Business Unit Manager
Celia Nutrition
10.2021 - 06.2024
International Sales Manager
Teknikal Aluminum
11.2019 - 10.2021
International Sales & Marketing Manager
İstanbul Logistics
01.2018 - 11.2019
Sales & Business Development Director
Lansinoh Turkey
07.2013 - 09.2017
Master of Business Administration -
Nisantasi University
01.2013 - 01.2015
Regional Sales Manager
Lavazza Turkey
01.2008 - 07.2013
Bachelor’s Degree - Tourism Administration
Sakarya University
01.2002 - 01.2006
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